Virtual Reality (VR) Fitness Game Market Report 2026

The virtual reality (vr) fitness game market size has grown strongly in recent years. It will grow from $14.03 billion in 2025 to $15.1 billion in 2026 at a compound annual growth rate (CAGR) of 7.6%. The growth in the historic period can be attributed to growth of home-based fitness trends, increasing adoption of gaming consoles, rising consumer interest in interactive workouts, expansion of vr hardware availability, growing digital fitness content libraries.

The virtual reality (vr) fitness game market size is expected to see strong growth in the next few years. It will grow to $19.42 billion in 2030 at a compound annual growth rate (CAGR) of 6.5%. The growth in the forecast period can be attributed to increasing demand for immersive home fitness solutions, rising investments in vr content development, expansion of social and multiplayer fitness experiences, growing integration of ai-based coaching, increasing focus on personalized digital workouts. Major trends in the forecast period include increasing popularity of gamified fitness experiences, rising adoption of multiplayer vr fitness platforms, growing integration of wearable fitness tracking, expansion of subscription-based vr fitness models, enhanced focus on immersive workout environments.

The surge in the popularity of gaming apps is poised to drive the expansion of the virtual reality (VR) fitness game market in the coming years. Gaming apps, designed for entertainment purposes, often offer interactive gameplay experiences and have gained traction due to factors such as immersive features, diverse workout options, and improved privacy settings. VR fitness games combine virtual reality technology with gaming applications to deliver immersive and captivating experiences centered around physical exercise and wellness. For instance, in January 2024, according to Business of Apps, a UK-based B2B media and information platform, 148.2 billion applications and games were downloaded in 2023, a 3.9% rise from 2022. Therefore, the increase in the popularity of gaming apps is driving the growth of the virtual reality (VR) fitness game market.

Leading companies in the virtual reality (VR) fitness market are focusing on creating innovative products that integrate advanced technologies, such as multi-reality fitness gaming, to help users achieve their fitness objectives. Multi-reality fitness gaming combines elements of virtual, augmented, and physical reality to provide an engaging and immersive workout experience. For example, in June 2023, Les Mills, a New Zealand-based company known for its group fitness programs and wellness services, launched Les Mills Bodycombat XR. This new extension of its popular VR fitness app is designed specifically for the META Quest 3 headset, incorporating Mixed Reality (MR) capabilities to enhance the fitness experience. The goal is to appeal to a broader audience, especially younger generations, by offering more immersive and enjoyable workouts through gamification and interaction with real-world environments. The app leverages the advanced technology of the META Quest 3 headset, allowing users to smoothly switch between virtual and mixed reality modes.

In February 2023, Meta Platforms, Inc., a technology company based in the US, acquired Within Inc. for an undisclosed sum. This acquisition was aimed at bolstering Meta Platforms, Inc.'s presence in the virtual reality (VR) fitness market and enhancing its offerings in the virtual reality (VR) and augmented reality (AR) sectors. Within Inc. is a technology company based in the US that specializes in providing virtual reality (VR) fitness apps.

Major companies operating in the virtual reality (vr) fitness game market are Meta Platforms Inc., Sony Interactive Entertainment LLC, Valve Corporation, HTC Corporation, Resolution Games AB, Joyway Technology Co Ltd, Fit Club, Survios Inc., Fit Reality Inc., FitXR Limited, Blue Goji, Kluge Interactive, Within Unlimited Inc., Icaros GmbH, Virtuix Holdings Inc., Black Box VR Inc., Sealost Interactive LLC, YUR Inc., GymCraft Ltd, Reflexion Interactive Technologies, Holodia, Virtuleap, VREX, Synth Riders, Cmoar Studio.

North America was the largest region in the virtual reality (VR) fitness game market in 2025. The regions covered in the virtual reality (vr) fitness game market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the virtual reality (vr) fitness game market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The virtual reality (VR) fitness game market also includes sales of VR fitness platforms, VR fitness accessories, and VR fitness apps. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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