Blueberries Market Report 2026

The blueberries market size has grown strongly in recent years. It will grow from $9.84 billion in 2025 to $10.49 billion in 2026 at a compound annual growth rate (CAGR) of 6.5%. The growth in the historic period can be attributed to increasing awareness of blueberry health benefits, rising use of blueberries in bakery and confectionery, growth of frozen fruit consumption, expansion of global berry farming, early adoption of blueberry-based beverages.

The blueberries market size is expected to see strong growth in the next few years. It will grow to $12.99 billion in 2030 at a compound annual growth rate (CAGR) of 5.5%. The growth in the forecast period can be attributed to growing demand for antioxidant-rich superfoods, rising adoption of functional ingredients in packaged foods, increasing production of organic blueberries, expansion of cold-chain infrastructure, rising penetration of online grocery retail. Major trends in the forecast period include growing demand for organic and clean-label blueberry products, increasing use of blueberries in functional foods and nutraceuticals, expansion of ready-to-use blueberry formats such as iqf and purees, rising popularity of blueberry-flavored snacks and beverages, growth in premium and specialty blueberry varieties.

The growing consumption of healthy beverages is expected to drive the expansion of the blueberries market in the future. Healthy beverages offer essential nutrients and support overall health and well-being. Blueberries are commonly used in healthy beverages like smoothies, juices, and teas due to their high nutritional value and antioxidant content. For example, in August 2023, Agriculture and Agri-Food Canada, a Canadian government department, reported that India’s health and wellness beverage market is projected to reach around $5.9 billion by 2026, up from approximately $3.2 billion in 2022, reflecting a compound annual growth rate (CAGR) of 16.7%. Thus, the rising consumption of healthy beverages is fueling growth in the blueberries market.

Key players in the blueberry market are focusing on innovating value-added and high-quality cultivars with enhanced flavor profiles, such as premium blueberry varieties. These premium varieties are characterized by superior quality, taste, and attributes, often commanding higher prices due to their exceptional characteristics. For example, in February 2024, Inka's Berries, a Peru-based company specializing in fresh blueberry development and production, introduced the Abril Blue+ and Alessia Blue+ varieties. These new varieties offer robustness, resilience, exceptional flavor, a long post-harvest shelf life, large size, and sweetness, showcasing Inka's Berries' commitment to innovation and addressing market demands.

In March 2024, Unifrutti Group, a UAE-based fruit and vegetable import/export company, acquired Bomarea S.R.L. and AvoAmerica Peru to strengthen its global multi-fruit platform. This strategic acquisition enhances Unifrutti's presence in Peru and enriches its multi-fruit portfolio with premium blueberries and avocados. Bomarea S.R.L. is a Peruvian producer of premium blueberry varieties, while AvoAmerica Peru specializes in avocado and blueberry production.

Major companies operating in the blueberries market are Nestle S.A, United Natural Foods Inc., The Kraft Heinz Company, General Mills Inc., WK Kellogg Co, Conagra Brands Inc., The Hershey Company, Campbell Soup Company, Dole plc, Ingredion Incorporated, J.R. Simplot Co., Fresh Del Monte Produce Inc., AGRANA Beteiligungs AG, Döhler GmbH, The Hain Celestial Group Inc., Seneca Foods Corporation, Ardo NV, Sensient Technologies, Hortifrut, SunOpta Inc., Earthbound Farm, Naturex, Driscoll's Inc., Scenic Fruit Company, Bio-Botanica Inc., Harbin Gaotai Food Co. Ltd., Sun World International LLC, FutureCeuticals.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs are affecting the blueberry market by increasing the cost of imported berries, frozen blueberries, and value-added blueberry products, thereby raising procurement and retail expenses. Segments such as frozen, dried, and puree products face the greatest impact, particularly in regions dependent on imports like Europe and Asia-Pacific. These tariffs may slow supply availability for B2B users, including bakery, beverage, and snack manufacturers. However, tariffs also encourage domestic cultivation, promote regional processing capabilities, and support local sourcing initiatives within the blueberry supply chain.

The blueberries market research report is one of a series of new reports that provides blueberries market statistics, including blueberries industry global market size, regional shares, competitors with a blueberries market share, detailed blueberries market segments, market trends and opportunities, and any further data you may need to thrive in the blueberries industry. This blueberries market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Blueberries, characterized by their small, round shape and purple-blue hue, are fruits that grow on shrubs belonging to the genus Vaccinium. They are renowned for their sweet-tart flavor and rich nutritional content. Blueberries are widely utilized in various culinary endeavors, including smoothies, baked goods, jams, salads, or simply enjoyed fresh as a healthy snack.

The primary types of blueberries include frozen blueberries, dried blueberries, blueberry juice concentrate, blueberry puree, and others. Frozen blueberries are fresh berries preserved through freezing, maintaining their taste and nutritional benefits for extended periods. These products are distributed through supermarkets, convenience stores, online platforms, and other channels, catering to diverse end users such as business-to-business (B2B) clients, sauce and dressing manufacturers, bakery and confectionery producers, snack and savory product creators, ice cream manufacturers, beverage companies, and others.North America was the largest region in the blueberries market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the blueberries market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the blueberries market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The blueberries market consists of sales of blueberry jam, blueberry yogurt, blueberry cereal bars, blueberry-flavored sparkling water, blueberry skincare products, blueberry supplements, and blueberry-flavored tea. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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