Deodorants Market Report 2026

The deodorants market size has grown strongly in recent years. It will grow from $28.9 billion in 2025 to $30.68 billion in 2026 at a compound annual growth rate (CAGR) of 6.2%. The growth in the historic period can be attributed to rising personal hygiene awareness, growing urban lifestyle influence, expansion of retail and e-commerce, increasing grooming culture, rising marketing and promotional activities.

The deodorants market size is expected to see strong growth in the next few years. It will grow to $37.67 billion in 2030 at a compound annual growth rate (CAGR) of 5.3%. The growth in the forecast period can be attributed to growing premiumization in personal care, rising demand for safe and skin-friendly deodorants, increasing emphasis on hygiene-based daily care, expanding product innovation pipelines, rising global consumer spending on grooming products. Major trends in the forecast period include increasing preference for long-lasting odor protection, rising demand for fragrance-rich personal care solutions, growing shift toward skin-friendly and safe formulations, expansion of grooming awareness among youth, strengthening focus on daily hygiene lifestyle adoption.

The increasing demand for personal grooming products is expected to propel the growth of the deodorants market going forward. Personal grooming products include items designed to enhance personal appearance, maintain hygiene, and support overall well-being. Demand for these products is rising as consumers place greater emphasis on cleanliness, self-care routines, and daily personal presentation. The deodorants market aligns with this trend, as deodorants are essential grooming products used to control body odor, reduce odor-causing bacteria, and deliver long-lasting freshness. For instance, in September 2024, according to the Bureau of Labor Statistics, a US-based government agency, consumer spending on personal care products and services increased by 9.7% from 2022 to 2023, while their share of total annual expenditures remained unchanged at 1.2% during both years. Therefore, the growing demand for personal grooming products is driving the growth of the deodorants market.

Major companies operating in the deodorants market are focusing on developing innovative solutions such as long-lasting odor protection to provide all-day freshness and enhance consumer confidence in personal hygiene. Long-lasting odor protection refers to a deodorant’s ability to neutralize odors and maintain freshness for extended durations, typically ranging from 24 to 72 hours, without frequent reapplication. For instance, in January 2024, Native Industries Pvt. Ltd., an India-based company, introduced a whole-body deodorant line designed to deliver all-over freshness beyond traditional underarm use. The product is free from aluminum, parabens, baking soda, and artificial dyes, making it suitable for sensitive skin while offering up to 72-hour odor protection. Available in multiple scent options, including Coconut & Vanilla, Cucumber & Mint, and an unscented variant, the launch targets diverse consumer preferences and promotes a single-product solution for comprehensive body freshness.

In January 2024, Society Brands, a US-based technology-enabled consumer products company, acquired Primal Life Organics for an undisclosed amount. Through this acquisition, Society Brands aims to expand its footprint in the beauty sector and strengthen its direct-to-consumer and retail capabilities. Primal Life Organics is a US-based company specializing in holistic oral care and skincare products developed with a natural and wellness-oriented approach.

Major companies operating in the deodorants market report are L'Oreal SA, Christian Dior SE, The Procter & Gamble Company, Unilever PLC, Adidas AG, Henkel AG & Co KGaA, Colgate-Palmolive Company, The Estée Lauder Companies Inc., Kao Corporation, Church & Dwight Co Inc., Coty Inc., Burberry Limited, Calvin Klein Inc., Avon Products Inc., Giorgio Armani SpA, Lion Corporation, Revlon Inc., Godrej Consumer Products Limited, Beiersdorf AG, Benetton Group Srl, Cavinkare Private Limited, EO Products Inc., Each & Every, Erbaviva LLC.

Europe was the largest region in the deodorants market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the deodorants market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the deodorants market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The deodorants market consists of sales of antiperspirant deodorants, sensitive skin deodorants, clinical strength deodorants, and scented deodorants. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.