The bananas market size is expected to see steady growth in the next few years. It will grow to $165.55 billion in 2030 at a compound annual growth rate (CAGR) of 2.9%. The growth in the forecast period can be attributed to rising demand for organic fruit variants, increasing introduction of premium banana cultivars, expanding applications of banana extracts in health and wellness, growth of sustainable and fair-trade banana sourcing, increasing digitalization in banana supply chains. Major trends in the forecast period include increasing preference for organic and premium bananas, expansion of value-added banana-based products, growing demand for plantains in culinary applications, rising use of bananas in nutraceutical and wellness products, enhanced focus on post-harvest quality management.
The increasing health consciousness is expected to drive the growth of the bananas market going forward. Health consciousness refers to awareness and concern for physical and mental well-being. Consumer health consciousness is rising due to greater access to health information and a growing desire for longevity and an improved quality of life. Bananas are a versatile fruit that provides various health benefits, making them a popular choice for health-conscious individuals seeking to enhance their overall well-being. For example, in 2024, according to the International Food Information Council, a US-based nonprofit organization, the share of consumers aiming to increase their protein intake has consistently risen from 59% in 2022 to 67% in 2023 and 71% in 2024. Therefore, rising health consciousness is fueling the growth of the bananas market.
Major companies in the banana market are prioritizing the development of innovative products, such as snack foods, to cater to the rising demand for healthy and convenient options. They are also emphasizing sustainable sourcing and eco-friendly packaging to appeal to environmentally conscious consumers. Snack foods are portable, bite-sized items typically consumed between meals, often sweet or savory, providing quick energy and satisfying cravings. For example, in June 2024, Diana's Bananas, a US-based marketing company that sources bananas from small farmers and specializes in chocolate-covered bananas, launched Organic Milk and Dark Chocolate Banana Bites. These banana bites blend deliciousness with sustainability by utilizing upcycled bananas, creating a guilt-free treat that is both USDA Organic and gluten-free. Each bite provides a low-calorie indulgence while contributing to food waste reduction, making it an ideal snack choice for health-conscious consumers.
In February 2023, Fresh Del Monte Produce Inc., a US-based producer of fruits and vegetables, partnered with Moze Holding Limited to expand its production and distribution capabilities in the Middle East. Through this partnership, the goal is to restart banana production in Somalia to provide fresher, more affordable bananas to the Middle East and North Africa, shorten transport times, and contribute to Somalia’s economic recovery. Moze Holding Limited is a UAE-based Talc Investment company that supplies bananas.
Major companies operating in the bananas market are Trader Joe's Company, Dole Food Company Inc., Del Monte Foods Inc., Chiquita Brands LLC, Chestnut Hill Farms, International Fruit Company LLC (IFCO), Turbana Corporation, Pacific Produce LLC, Organics Unlimited Inc., Equifruit Inc., Bonita Fruit Inc., Crispy Green Inc., Natierra Inc., Brothers All Natural, Bare Snacks, Harmony House Foods Inc., Valley Food Storage LLC, Augason Farms Inc., Woodstock Farms Manufacturing, Mundo Foods LLC, Nature's All Foods LLC.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
Tariffs on imported bananas and plantains influence pricing and availability across retail and export markets, particularly affecting regions dependent on foreign supply such as Europe and parts of Asia. These tariffs can increase consumer prices and reduce import volumes, impacting both premium and standard product segments. However, they may also incentivize domestic cultivation, support regional supply chain development, and create opportunities for local producers to expand market share.
The bananas market research report is one of a series of new reports that provides bananas market statistics, including bananas industry global market size, regional shares, competitors with a bananas market share, detailed bananas market segments, market trends and opportunities, and any further data you may need to thrive in the bananas industry. This bananas market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
A banana is a curved, yellow fruit with thick skin and soft, sweet flesh, belonging to the Musaceae family of flowering tropical plants. Bananas are rich in nutrients, providing a significant amount of carbohydrates, dietary fiber, potassium, manganese, and vitamins B6 and C.
The main types of bananas include dessert bananas and plantains. Dessert bananas are widely consumed globally for their sweet taste, soft texture, and nutritional benefits, making them a staple in many diets. These bananas are categorized into premium and standard segments, commonly traded in wholesale, retail, and export markets. They find diverse applications in various industries, including food, medicine, and ornamental purposes.Asia-Pacific was the largest region in the bananas market in 2025. Middle East is expected to be the fastest-growing region in the forecast period. The regions covered in the bananas market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the bananas market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The bananas market consists of sales of banana chips, banana bread, banana smoothies, banana jam, and banana ice cream. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 1-3 business days.
Table of Contents
Executive Summary
Bananas Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses bananas market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase:
- Gain a truly global perspective with the most comprehensive report available on this market covering 16 geographies.
- Assess the impact of key macro factors such as geopolitical conflicts, trade policies and tariffs, inflation and interest rate fluctuations, and evolving regulatory landscapes.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on end user analysis.
- Benchmark performance against key competitors based on market share, innovation, and brand strength.
- Evaluate the total addressable market (TAM) and market attractiveness scoring to measure market potential.
- Suitable for supporting your internal and external presentations with reliable high-quality data and analysis
- Report will be updated with the latest data and delivered to you along with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Description
Where is the largest and fastest growing market for bananas? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The bananas market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Scope
Markets Covered:
1) By Type: Bananas; Plantains2) By Product Characteristics: Premium Segment; Standard Segment
3) By Industry Practices: Wholesale Market; Retail Market; Export Market
4) By Application: Edible; Medical; Ornamental
Subsegments:
1) By Bananas: Conventional Bananas; Organic Bananas2) By Plantains: Green Plantains; Ripe Plantains
Companies Mentioned: Trader Joe's Company; Dole Food Company Inc.; Del Monte Foods Inc.; Chiquita Brands LLC; Chestnut Hill Farms; International Fruit Company LLC (IFCO); Turbana Corporation; Pacific Produce LLC; Organics Unlimited Inc.; Equifruit Inc.; Bonita Fruit Inc.; Crispy Green Inc.; Natierra Inc.; Brothers All Natural; Bare Snacks; Harmony House Foods Inc.; Valley Food Storage LLC; Augason Farms Inc.; Woodstock Farms Manufacturing; Mundo Foods LLC; Nature's All Foods LLC
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Bananas market report include:- Trader Joe's Company
- Dole Food Company Inc.
- Del Monte Foods Inc.
- Chiquita Brands LLC
- Chestnut Hill Farms
- International Fruit Company LLC (IFCO)
- Turbana Corporation
- Pacific Produce LLC
- Organics Unlimited Inc.
- Equifruit Inc.
- Bonita Fruit Inc.
- Crispy Green Inc.
- Natierra Inc.
- Brothers All Natural
- Bare Snacks
- Harmony House Foods Inc.
- Valley Food Storage LLC
- Augason Farms Inc.
- Woodstock Farms Manufacturing
- Mundo Foods LLC
- Nature's All Foods LLC
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 147.82 Billion |
| Forecasted Market Value ( USD | $ 165.55 Billion |
| Compound Annual Growth Rate | 2.9% |
| Regions Covered | Global |
| No. of Companies Mentioned | 22 |


