Southeast Asia is emerging as one of the fastest growing regions within the global video game industry landscape. The region offers major opportunities for game developers and publishers, hardware and device makers, infrastructure providers, and investors. The growing population, with higher demand for games, live streaming, and esports, is catching the attention of global game companies and policy makers. It is imperative to understand that each country in Southeast Asia needs a customized approach as the region is not homogeneous in terms of economic & infrastructure development, gamer profile, and preferences.
Niko’s 2025 SEA-6 Games Market Reports are delivered in a set of 3 reports. You will receive one Market Model report, one Gamer Behavior & Market Insights Report, and one Market Model Update Report for six notable Southeast Asia markets: Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam. Each report includes sections on PC and mobile segments.
Table of Contents
- About this Report
- Executive Summary
- Market Model Infographic
- Macro Data Table
- Market Model - All Platforms
- Market Model - Mobile
- Market Model - PC
- Forward Looking Analysis
- Gamer Demographics
- Methodology
- About Niko
