+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

The Role of Today's CMO

  • PDF Icon


  • May 2024
  • Region: Global
  • Emarketer
  • ID: 5980975

The CMO's role is complex and challenging: While some have secured their C-suite spot, others face role elimination. This year, CMOs should focus on enhancing internal collaboration and communication for growth, strategically integrating AI, and innovating to maintain a competitive edge.

Despite challenges such as managing CEO expectations, tackling added responsibilities, strategically integrating AI, and securing trust with the rest of the C-suite, CMOs can find new opportunities to lead successful teams and drive business growth.

Key Question: How can CMOs navigate the many challenges they face and find opportunities to succeed in their roles?

Key Stat: At least 40% of US CEOs expect CMOs to focus on five key growth challenges: revenue, market share, competition, reputation, and company narrative.

Key Report Features:

  • 2 Exportable files for easy reading, analysis and sharing.
  • 4 Charts: Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  • Executive Summary
  • The role of the CMO is dynamic and changing
  • The role of the CMO is expanding, with greater expectations
  • Sources
  • Media Gallery


  • Top Problems US CEOs Would Like Marketing to Solve, Oct 2023 (% of respondents)
  • Average CMO Tenure at Top US Advertisers, 2013-2023 (months)
  • State of Generative AI Adoption in Marketing Initiatives, According to B2B and B2C CMOs and Executives Worldwide, Oct 2023 (% of respondents)
  • Marketing/Communications Team Budget Strategy Around AI Tools in 2024, According to US CMOs, Oct 2023 (% of respondents)