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U.S. Complementary and Alternative Medicine Market Size, Share & Trends Analysis Report by Intervention (Traditional Alternative Medicine/Botanicals, Mind Healing), Distribution Method, with Growth Forecasts, 2025-2030- Product Image
U.S. Complementary and Alternative Medicine Market Size, Share & Trends Analysis Report by Intervention (Traditional Alternative Medicine/Botanicals, Mind Healing), Distribution Method, with Growth Forecasts, 2025-2030- Product Image
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U.S. Complementary and Alternative Medicine Market Size, Share & Trends Analysis Report by Intervention (Traditional Alternative Medicine/Botanicals, Mind Healing), Distribution Method, with Growth Forecasts, 2025-2030

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  • 137 Pages
  • April 2025
  • Region: United States
  • Grand View Research
  • ID: 5982987
Description Jump to:
The U.S. Complementary and Alternative Medicine Market was valued at USD 34.40 Billion in 2024, and is projected to reach USD 124.21 Billion by 2030, rising at a CAGR of 23.90%. The increasing prevalence of chronic health conditions such as diabetes, cardiovascular diseases, and cancer has led many individuals to seek alternative treatment options beyond conventional medicine. As per the Diabetes Research Institute’s National Diabetes Statistics Report 2022, diabetes is increasing at a fast rate in the U.S. Over 370 million individuals in the U.S. were diagnosed with diabetes, and more than 26.0 million people aged 65 or more registered prediabetes. CAM offers a variety of therapies and treatments that focus on improving overall well-being and quality of life, which appeals to individuals dealing with chronic health issues.

The rising application of the internet and social media for promoting and providing complementary and alternative medicine (CAM) services has bolstered the market. For instance, the Healing Company Ltd. offers energy healing techniques and remote healing therapies through teleconferencing or video calls. Various natural supplements and botanical products are easily accessible online to expand their market reach. Virtual reality and holographic technologies have shown promise in improving treatment methods and making them more widely available.

The increasing adoption of electronic methods is expected to enhance market growth by expanding the accessibility of various alternative treatments and supplements. Governments and regulatory bodies are making efforts to gather clinical evidence to support the incorporation of these techniques into mainstream medicine, aiming to boost the penetration rate of complementary and alternative medicine.

U.S. Complementary and Alternative Medicine Market Report Highlights

  • Traditional alternative medicine/botanicals dominated the intervention segment with around 34.4% revenue share in 2024 owing to the increasing interest among consumers in natural and holistic approaches to healthcare.
  • The mind healing segment is expected to grow at the fastest CAGR from 2025 to 2030. The growth is attributed to the growing mental illness including anxiety and depression among people due to daily life routines and the rising acceptance of mental health issues in society.
  • The direct sales segment held the largest revenue share in 2024, attributed to the growing AI marketing applications with significant traction.
  • The e-sales distribution channel is anticipated to experience the fastest CAGR from 2025 to 2030.
  • In October 2022, GI OnDemand partnered with Mindset Health and Trellus Health. Through these collaborations, GI OnDemand, a partnership between ACG and Gastro Girl, Inc., claimed to provide access to these resources for all members of GI OnDemand and the ACG across the nation including the U.S.

Why Should You Buy This Report?

  • Comprehensive Market Analysis: Gain detailed insights into the market across major regions and segments.
  • Competitive Landscape: Explore the market presence of key players.
  • Future Trends: Discover the pivotal trends and drivers shaping the future of the market.
  • Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.

This report addresses:

  • Market intelligence to enable effective decision-making
  • Market estimates and forecasts from 2018 to 2030
  • Growth opportunities and trend analyses
  • Segment and regional revenue forecasts for market assessment
  • Competition strategy and market share analysis
  • Product innovation listings for you to stay ahead of the curve

This product will be delivered within 1-3 business days.

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Segment Definitions
1.2.1. Intervention
1.2.2. Distribution Method
1.2.3. Regional scope
1.2.4. Estimates and forecasts timeline
1.3. Research Methodology
1.4. Information Procurement
1.4.1. Purchased database
1.4.2. internal database
1.4.3. Secondary sources
1.4.4. Primary research
1.4.5. Details of primary research
1.4.5.1. Data for primary interviews in North America
1.4.5.2. Data for primary interviews in Europe
1.4.5.3. Data for primary interviews in Asia Pacific
1.4.5.4. Data for primary interviews in Latin America
1.4.5.5. Data for primary interviews in MEA
1.5. Information or Data Analysis
1.5.1. Data analysis models
1.6. Market Formulation & Validation
1.7. Model Details
1.7.1. Commodity flow analysis (Model 1)
1.7.2. Approach 1: Commodity flow approach
1.7.3. Volume price analysis (Model 2)
1.7.4. Approach 2: Volume price analysis
1.8. List of Secondary Sources
1.9. List of Primary Sources
1.10. Objectives
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.2.1. Intervention
2.2.2. Distribution Method
2.2.3. Regional outlook
2.3. Competitive Insights
Chapter 3. U.S. Complementary and Alternative Medicine Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. Parent market outlook
3.1.2. Related/ancillary market outlook
3.2. Market Dynamics
3.2.1. Market driver analysis
3.2.1.1. Increasingly awareness toward holistic wellness approaches
3.2.1.2. Rising prevalence of chronic diseases
3.2.1.3. Growing acceptance of complementary and alternative medicines therapies
3.2.1.4. Technological advancements
3.2.2. Market restraint analysis
3.2.2.1. Complex regulatory framework
3.2.2.2. Shortage of Certified Practitioners and Regulation
3.3. U.S. Complementary and Alternative Medicine Market Analysis Tools
3.3.1. Industry Analysis - Porter’s
3.3.1.1. Supplier power
3.3.1.2. Buyer power
3.3.1.3. Substitution threat
3.3.1.4. Threat of new entrant
3.3.1.5. Competitive rivalry
3.3.2. PESTEL Analysis
3.3.2.1. Political landscape
3.3.2.2. Technological landscape
3.3.2.3. Economic landscape
3.3.2.4. Pricing Analysis
3.3.3. Pricing Analysis
Chapter 4. U.S. Complementary and Alternative Medicine Market: Intervention Estimates & Trend Analysis
4.1. U.S. Complementary and Alternative Medicine Market, by Intervention: Key Takeaways
4.2. U.S. Complementary and Alternative Medicine Market: Intervention Movement & Market Share Analysis, 2023 & 2030
4.3. Traditional alternative medicine & botanicals
4.3.1. U.S. Traditional alternative medicine & botanicals Market Estimates and Forecasts, 2018-2030 (USD Million)
4.3.2. Ayurveda
4.3.2.1. Ayurveda Market Estimates and Forecasts, 2018-2030 USD Million)
4.3.3. Apitherapy
4.3.3.1. Apitherapy Market Estimates and Forecasts, 2018-2030 USD Million)
4.3.4. Bach Flower Therapy
4.3.4.1. Beach Flower Therapy Market Estimates and Forecasts, 2018-2030 USD Million)
4.3.5. Naturopathic Medicine
4.3.5.1. Naturopathic Medicine Market Estimates and Forecasts, 2018-2030 USD Million)
4.3.6. Traditional Chinese Medicine
4.3.6.1. Traditional Chinese Medicine Market Estimates and Forecasts, 2018-2030 (USD Million)
4.3.7. Traditional Korean Medicine
4.3.7.1. Traditional Korean Medicine Market Estimates and Forecasts, 2018-2030 (USD Million)
4.3.8. Traditional Japanese Medicine
4.3.8.1. Traditional Japanese Medicine Market Estimates and Forecasts, 2018-2030 (USD Million)
4.3.9. Traditional Mongolian Medicine
4.3.9.1. Traditional Mongolian Medicine Market Estimates and Forecasts, 2018-2030 (USD Million)
4.3.10. Traditional Tibetan Medicine
4.3.10.1. Traditional Tibetan Medicine Market Estimates and Forecasts, 2018-2030 (USD Million)
4.3.11. Zang Fu Theory
4.3.11.1. Zang Fu Theory Market Estimates and Forecasts, 2018-2030 (USD Million)
4.4. Mind Healing
4.4.1. U.S. Mind Healing Market Estimates and Forecasts, 2018-2030 (USD Million)
4.4.2. Hypnotherapy
4.4.2.1. Hypnotherapy Market Estimates and Forecasts, 2018-2030 (USD Million)
4.4.3. Neuro-linguistic programming
4.4.3.1. U.S. Neuro-linguistic Programming Market Estimates and Forecasts, 2018-2030 (USD Million)
4.4.4. Transcendental meditation
4.4.4.1. U.S. Transcendental Meditation Market Estimates and Forecasts, 2018-2030 (USD Million)
4.4.5. Autosuggestion
4.4.5.1. U.S. Autosuggestion Market Estimates and Forecasts, 2018-2030 (USD Million)
4.4.6. Self-hypnosis
4.4.6.1. U.S. Self-Hypnosis Market Estimates and Forecasts, 2018-2030 (USD Million)
4.4.7. Spiritual Mind Treatment
4.4.7.1. U.S. Spiritual Mind Treatment Market Estimates and Forecasts, 2018-2030 (USD Million)
4.5. Body Healing
4.5.1. U.S. Body Healing Market Estimates and Forecasts, 2018-2030 (USD Million)
4.5.2. Acupuncture
4.5.2.1. U.S. Acupuncture Market Estimates and Forecasts, 2018-2030 (USD Million)
4.5.3. Chiropractic
4.5.3.1. U.S. Chiropractic Market Estimates and Forecasts, 2018-2030 (USD Million)
4.5.4. Kinesiology
4.5.4.1. U.S. Kinesiology Market Estimates and Forecasts, 2018-2030 (USD Million)
4.5.5. Reflexology
4.5.5.1. U.S. Reflexology Market Estimates and Forecasts, 2018-2030 (USD Million)
4.5.6. Yoga
4.5.6.1. U.S. Yoga Market Estimates and Forecasts, 2018-2030 (USD Million)
4.5.7. Acupressure
4.5.7.1. U.S. Acupressure Market Estimates and Forecasts, 2018-2030 (USD Million)
4.5.8. Physiotherapy
4.5.8.1. U.S. Physiotherapy Market Estimates and Forecasts, 2018-2030 (USD Million)
4.5.9. Osteopathy
4.5.9.1. U.S. Yoga Market Estimates and Forecasts, 2018-2030 (USD Million)
4.5.10. Osteomyology
4.5.10.1. U.S. Osteomyology Market Estimates and Forecasts, 2018-2030 (USD Million)
4.5.11. Pilates
4.5.11.1. U.S. Pilates Market Estimates and Forecasts, 2018-2030 (USD Million)
4.5.12. Cupping Therapy
4.5.12.1. U.S. Cupping Therapy Market Estimates and Forecasts, 2018-2030 (USD Million)
4.5.13. Autogenic Training
4.5.13.1. U.S. Autogenic Training Market Estimates and Forecasts, 2018-2030 (USD Million)
4.5.14. Qigong
4.5.14.1. U.S. Qigong Market Estimates and Forecasts, 2018-2030 (USD Million)
4.6. External Energy
4.6.1. U.S. External Energy Market Estimates and Forecasts, 2018-2030 (USD Million)
4.6.2. Magnetic therapy
4.6.2.1. U.S. Magnetic Therapy Market Estimates and Forecasts, 2018-2030 (USD Million)
4.6.2.2. Bio-magnetic Therapy
4.6.2.2.1. U.S. Bio-Magnetic Therapy Market Estimates and Forecasts, 2018-2030 (USD Million)
4.6.2.3. Magnetic Resonance Therapy
4.6.2.3.1. U.S. Magnetic Resonance Therapy Market Estimates and Forecasts, 2018-2030 (USD Million)
4.6.3. Radionics
4.6.3.1. U.S. Radionics Market Estimates and Forecasts, 2018-2030 (USD Million)
4.6.4. Therapeutic Touch
4.6.4.1. U.S. Therapeutic Touch Market Estimates and Forecasts, 2018-2030 (USD Million)
4.6.5. Reiki
4.6.5.1. U.S. Reiki Market Estimates and Forecasts, 2018-2030 (USD Million)
4.6.6. Chakra healing
4.6.6.1. U.S. Chakra Healing Market Estimates and Forecasts, 2018-2030 (USD Million)
4.7. Sensory Healing
4.7.1. Sensory Healing Market Estimates and Forecasts, 2018-2030 (USD Million)
4.7.2. Aromatherapy
4.7.2.1. U.S. Aromatherapy Market Estimates and Forecasts, 2018-2030 (USD Million)
4.7.3. Sound Therapy
4.7.3.1. U.S. Sound Therapy Market Estimates and Forecasts, 2018-2030 (USD Million)
4.7.4. Sonopuncture
4.7.4.1. U.S. Sonopuncture Therapy Market Estimates and Forecasts, 2018-2030 (USD Million)
4.7.5. Music therapy
4.7.5.1. U.S. Sound Therapy Market Estimates and Forecasts, 2018-2030 (USD Million)
Chapter 5. U.S. Complementary and Alternative Medicine Market: Distribution Method Estimates & Trend Analysis
5.1. Distribution Method Market Share, 2023 & 2030
5.2. Segment Dashboard
5.3. Distribution Method Market by Source Outlook
5.4. Market Size & Forecasts and Trend Analyses, 2018 to 2030 for The following
5.4.1. Direct Sales
5.4.1.1. U.S. Direct Sales Market estimates and forecasts 2018 to 2030 (USD Million)
5.4.2. E-sales
5.4.2.1. U.S. E-sales Market estimates and forecasts 2018 to 2030 (USD Million)
5.4.3. Distance Correspondence
5.4.3.1. U.S. Distance Correspondence Market estimates and forecasts 2018 to 2030 (USD Million)
Chapter 6. Competitive Landscape
6.1. Recent Developments & Impact Analysis, by Key Market Participants
6.2. Company/Competition Categorization
6.3. Vendor Landscape
6.3.1. List of key distributors and channel partners
6.3.2. Key customers
6.3.3. Key company market share analysis, 2023
6.3.4. Columbia Nutritional
6.3.4.1. Company overview
6.3.4.2. Financial performance
6.3.4.3. Intervention benchmarking
6.3.4.4. Strategic initiatives
6.3.5. Nordic Nutraceuticals
6.3.5.1. Company overview
6.3.5.2. Financial performance
6.3.5.3. Intervention benchmarking
6.3.5.4. Strategic initiatives
6.3.6. Ramamani Iyengar Memorial Yoga Institute
6.3.6.1. Company overview
6.3.6.2. Financial performance
6.3.6.3. Intervention benchmarking
6.3.6.4. Strategic initiatives
6.3.7. The Healing Company
6.3.7.1. Company overview
6.3.7.2. Financial performance
6.3.7.3. Intervention benchmarking
6.3.7.4. Strategic initiatives
6.3.8. SCHUMACHER YOGA
6.3.8.1. Company overview
6.3.8.2. Financial performance
6.3.8.3. Intervention benchmarking
6.3.9. Pure Encapsulations, LLC
6.3.9.1. Company overview
6.3.9.2. Financial performance
6.3.9.3. Intervention benchmarking
6.3.9.4. Strategic initiatives
6.3.10. Herb Pharm
6.3.10.1. Company overview
6.3.10.2. Financial performance
6.3.10.3. Intervention benchmarking
6.3.10.4. Strategic initiatives
6.3.11. Mindset Health Pty Ltd
6.3.11.1. Company overview
6.3.11.2. Financial performance
6.3.11.3. Intervention benchmarking
6.3.11.4. Strategic initiatives
6.3.12. Nourish
6.3.12.1. Company overview
6.3.12.2. Financial performance
6.3.12.3. Intervention benchmarking
6.3.12.4. Strategic initiatives
6.3.13. American Apitherapy Society, Inc
6.3.13.1. Company overview
6.3.13.2. Financial performance
6.3.13.3. Intervention benchmarking
6.3.13.4. Strategic initiatives
Chapter 7. Conclusion and Analyst Perspective
List of Tables
Table 1 List of key distributors and channel partners
Table 2 List of key emerging companies’/technology disruptors/innovators
Table 3 U.S. Complementary and Alternative Medicine Market, by Intervention, 2018-2030 (USD Million)
Table 4 U.S. Complementary and Alternative Medicine Market, by Application, 2018-2030 (USD Million)
List of Figures
Figure 1 Market research process
Figure 2 Information Procurement
Figure 3 Primary Research Pattern
Figure 4 Market Research Approaches
Figure 5 Value Chain-Based Sizing & Forecasting
Figure 6 Market Formulation & Validation
Figure 7 U.S. Complementary and Alternative Medicine Market Segmentation
Figure 8 Market Snapshot, 2023
Figure 9 Market Trends & Outlook
Figure 10 Market Driver Relevance Analysis (Current & Future Impact)
Figure 11 Market Restraint Relevance Analysis (Current & Future Impact)
Figure 12 Market Challenge Relevance Analysis (Current & Future Impact)
Figure 13 SWOT Analysis, By Factor (Political & Legal, Economic and Technological)
Figure 14 Porter’s Five Forces Analysis
Figure 15 Market Penetration Vs Growth Prospect Mapping, 2023
Figure 16 U.S. Complementary and Alternative Medicine Market, Intervention Movement Analysis
Figure 17 U.S. complementary and alternative medicine market: Intervention outlook and key takeaways
Figure 18 Traditional Alternative Medicine/Botanicals market estimates and forecasts, 2018-2030 (USD Million)
Figure 19 Ayurveda market estimates and forecasts, 2018-2030 (USD Million)
Figure 20 Apitherapy market estimates and forecasts, 2018-2030 (USD Million)
Figure 21 Bach Flower Therapy market estimates and forecasts, 2018-2030 (USD Million)
Figure 22 Naturopathic Medicine market estimates and forecasts, 2018-2030 (USD Million)
Figure 23 Traditional Chinese Medicine market estimates and forecasts, 2018-2030 (USD Million)
Figure 24 Traditional Korean Medicine market estimates and forecasts, 2018-2030 (USD Million)
Figure 25 Traditional Japanese Medicine market estimates and forecasts, 2018-2030 (USD Million)
Figure 26 Traditional Mongolian Medicine market estimates and forecasts, 2018-2030 (USD Million)
Figure 27 Traditional Tibetan Medicine market estimates and forecasts, 2018-2030 (USD Million)
Figure 28 Zang Fu Theory market estimates and forecasts, 2018-2030 (USD Million)
Figure 29 Mind Healing market estimates and forecasts, 2018-2030 (USD Million)
Figure 30 Autosuggestion market estimates and forecasts, 2018-2030 (USD Million)
Figure 31 Hypnotherapy market estimates and forecasts, 2018-2030 (USD Million)
Figure 32 Neuro-linguistic Programming market estimates and forecasts, 2018-2030 (USD Million)
Figure 33 Self-hypnosis market estimates and forecasts, 2018-2030 (USD Million)
Figure 34 Spiritual Mind Treatment market estimates and forecasts, 2018-2030 (USD Million)
Figure 35 Transcendental Meditation market estimates and forecasts, 2018-2030 (USD Million)
Figure 36 Body Healing market estimates and forecasts, 2018-2030 (USD Million)
Figure 37 Acupressure market estimates and forecasts, 2018-2030 (USD Million)
Figure 38 Acupuncture market estimates and forecasts, 2018-2030 (USD Million)
Figure 39 Alexander Technique market estimates and forecasts, 2018-2030 (USD Million)
Figure 40 Auriculotherapy market estimates and forecasts, 2018-2030 (USD Million)
Figure 41 Autogenic Training market estimates and forecasts, 2018-2030 (USD Million)
Figure 42 Chiropractic market estimates and forecasts, 2018-2030 (USD Million)
Figure 43 Cupping Therapy market estimates and forecasts, 2018-2030 (USD Million)
Figure 44 Kinesiology market estimates and forecasts, 2018-2030 (USD Million)
Figure 45 Osteomyology market estimates and forecasts, 2018-2030 (USD Million)
Figure 46 Osteopathy market estimates and forecasts, 2018-2030 (USD Million)
Figure 47 Pilates market estimates and forecasts, 2018-2030 (USD Million)
Figure 48 Qigong market estimates and forecasts, 2018-2030 (USD Million)
Figure 49 Reflexology market estimates and forecasts, 2018-2030 (USD Million)
Figure 50 Yoga market estimates and forecasts, 2018-2030 (USD Million)
Figure 51 External Energy market estimates and forecasts, 2018-2030 (USD Million)
Figure 52 Magnetic Therapy market estimates and forecasts, 2018-2030 (USD Million)
Figure 53 Bio-magnetic Therapy market estimates and forecasts, 2018-2030 (USD Million)
Figure 54 Magnetic Resonance Therapy market estimates and forecasts, 2018-2030 (USD Million)
Figure 55 Radionics market estimates and forecasts, 2018-2030 (USD Million)
Figure 56 Reiki market estimates and forecasts, 2018-2030 (USD Million)
Figure 57 Therapeutic Touch market estimates and forecasts, 2018-2030 (USD Million)
Figure 58 Chakra Healing market estimates and forecasts, 2018-2030 (USD Million)
Figure 59 Sensory Healing market estimates and forecasts, 2018-2030 (USD Million)
Figure 60 Aromatherapy market estimates and forecasts, 2018-2030 (USD Million)
Figure 61 Music therapy market estimates and forecasts, 2018-2030 (USD Million)
Figure 62 Sonopuncture market estimates and forecasts, 2018-2030 (USD Million)
Figure 63 Sound Therapy market estimates and forecasts, 2018-2030 (USD Million)
Figure 64 U.S. complementary and alternative medicine Market: Distribution movement Analysis
Figure 65 U.S. complementary and alternative medicine market: Distribution outlook and key takeaways
Figure 66 Direct Sales market estimates and forecasts, 2018-2030 (USD Million)
Figure 67 E-Sales market estimates and forecasts, 2018-2030 (USD Million)
Figure 68 Distance Correspondence market estimates and forecasts, 2018-2030 (USD Million)

Companies Mentioned

The companies profiled in this U.S. Complementary and Alternative Medicine market report include:
  • Columbia Nutritional
  • Nordic Nutraceuticals
  • Ramamani Iyengar Memorial Yoga Institute
  • The Healing Company Ltd.
  • SCHUMACHER YOGA
  • Pure encapsulations, LLC.
  • Herb Pharm
  • Mindset Health
  • MetaMe
  • American Apitherapy Society Inc.

Methodology

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Table Information

Report AttributeDetails
No. of Pages137
PublishedApril 2025
Forecast Period2024 - 2030
Estimated Market Value ( USD ) in 2024 $ 34.4 Billion
Forecasted Market Value ( USD ) by 2030 $ 124.21 Billion
Compound Annual Growth Rate23.9%
Regions CoveredUnited States
No. of Companies Mentioned11

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