Hotel Guest Feedback and Surveying Software Market Report 2026

The hotel guest feedback and surveying software market size has grown rapidly in recent years. It will grow from $1.94 billion in 2025 to $2.23 billion in 2026 at a compound annual growth rate (CAGR) of 14.8%. The growth in the historic period can be attributed to growth of online hotel reviews, increasing competition among hotels, expansion of digital hotel management systems, rising focus on customer satisfaction, adoption of basic survey tools.

The hotel guest feedback and surveying software market size is expected to see rapid growth in the next few years. It will grow to $3.57 billion in 2030 at a compound annual growth rate (CAGR) of 12.5%. The growth in the forecast period can be attributed to increasing demand for real time guest insights, adoption of AI and analytics in hospitality, rising use of mobile based engagement tools, focus on personalized guest experience, growth of cloud software adoption. Major trends in the forecast period include rising adoption of cloud based feedback platforms, integration of real time guest feedback tools, growing use of ai driven sentiment analysis, mobile app based guest survey deployment, focus on data driven service improvements.

The expansion of the hospitality industry is expected to drive the growth of the hotel guest feedback and surveying software market in the coming years. The hospitality industry encompasses businesses and services related to accommodation, food and beverage, entertainment, travel, and tourism. Growth in this sector is supported by increasing globalization, rising disposable incomes, and stronger demand for travel and leisure experiences. Hotel guest feedback and surveying software support the hospitality industry by providing hotels and resorts with actionable insights into guest satisfaction, enabling service improvements, enhanced guest experiences, and the maintenance of high quality standards. For example, in January 2024, according to a survey commissioned by the American Hotel and Lodging Association, a US-based hospitality trade association, 72% of Americans stated that they planned to maintain or increase their number of hotel stays in 2024 compared with 2023, indicating continued growth in hotel demand. Therefore, the expanding hospitality industry is driving the growth of the hotel guest feedback and surveying software market.

Major companies operating in the hotel guest feedback and surveying software market are focusing on the development of advanced technological solutions, such as real-time survey systems, to strengthen their market position and increase revenue potential. Real-time survey systems are software platforms that enable the immediate collection of feedback, opinions, or data from guests. For instance, in February 2023, Stay App, a Spain-based hotel technology solution provider, launched Instant Feedback, a real-time survey solution that allows hotels to gather guest feedback during the stay, between check-in and checkout. The solution is designed to help hotel staff respond quickly to guest concerns, improve experiences before departure, and reduce the likelihood of negative reviews being posted on third-party platforms.

In June 2023, Silver Lake Technology Management L.L.C., a US-based private equity firm, together with Canada Pension Plan Investment Board (CPP Investments), a Canada-based professional investment management organization, acquired Qualtrics L.L.C. for $12.5 billion. Following the acquisition, Qualtrics began operating as an independent private company, allowing it to further leverage its artificial intelligence-powered platform to help organizations deliver exceptional customer and employee experiences at scale. Qualtrics L.L.C. is a US-based software company that provides experience management solutions for hotel and hospitality customer feedback and engagement programs.

Major companies operating in the hotel guest feedback and surveying software market are Amadeus Hospitality Americas Inc., Medallia Inc., Shiji Group, BirdEye Inc., Mews Systems B.V., InMoment, Cendyn Corporation, TrustYou GmbH, Revinate Inc., Hotelogix Limited, Benbria Ltd, AskNicely Limited, CustomerGauge B.V., Clarabridge Inc., Flexkeeping Ltd, Olery B.V., Fellafeed Pvt, GuestRevu Pty Ltd, HelloShift Inc., Loopon AB, Mobius Vendor Partners Inc., Zonka Technologies Pvt. Ltd.

North America was the largest region in the hotel guest feedback and surveying software market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the hotel guest feedback and surveying software market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the hotel guest feedback and surveying software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The hotel guest feedback and surveying software market includes revenues earned by entities by providing services such as licensing, customization, branding, guest relationship management (GRM), and analytics and reporting. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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