Manga - Global Strategic Business Report

The global market for Manga was estimated at US$17.2 Billion in 2024 and is projected to reach US$42.0 Billion by 2030, growing at a CAGR of 16.0% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Manga market.

Global Manga Market - Key Trends and Drivers Summarized

Manga, a term that encompasses a wide range of Japanese comic books and graphic novels, has become a significant cultural export from Japan, influencing entertainment industries worldwide. Characterized by their detailed artwork and often serialized format, manga covers a vast array of genres and appeals to a diverse audience, including children, teenagers, and adults. The storytelling found in manga is typically immersive and layered, involving intricate plots and character development that can evolve over years or even decades. Unlike Western comics, which often focus on superhero narratives, manga includes genres such as romance, action, fantasy, horror, and slice of life, reflecting a broad spectrum of human experiences and emotions. This diversity has allowed manga to cultivate a devoted global fan base and become deeply integrated into other forms of media, such as anime (animated adaptations of manga), movies, and games, further bolstering its international appeal.

The international spread of manga has been facilitated by both digital technology and globalization. In recent years, the accessibility of manga has dramatically increased due to the rise of online platforms that legally distribute translated manga series to international audiences. This digital distribution has not only expanded the reach of manga but also provided a more immediate and interconnected fan experience. Publishers and creators have leveraged social media and manga reading apps to directly engage with readers, gather feedback, and influence ongoing series. Furthermore, the rise of manga cafés and dedicated manga libraries around the world has helped promote the culture surrounding manga reading as a communal activity, despite its often personal and solitary consumption. The adaptation of popular manga into other media, notably anime, has created a synergistic effect that boosts the popularity of the original manga, creating a feedback loop that drives demand for both media formats.

The growth in the manga market is driven by several factors, including the increased global connectivity of consumers, the influence of pop culture integration, and technological advancements in digital publishing and distribution. The ease with which fans can now access manga through digital e-readers and dedicated apps has revolutionized the industry, allowing publishers to reach a wider, more diverse audience more quickly than ever before. Cultural phenomena such as the widespread popularity of anime conventions and cosplay also play a significant role, as they celebrate manga culture and attract new fans. Moreover, collaborations between manga publishers and various entertainment sectors, such as video games and merchandise, extend the reach and impact of manga characters and stories. These collaborations not only introduce manga to wider audiences but also create new revenue streams for creators and publishers. Consequently, these dynamic elements collectively fuel the sustained growth and popularity of the manga industry, making it a pivotal segment of global entertainment.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Digital Content segment, which is expected to reach US$29.8 Billion by 2030 with a CAGR of a 16.5%. The Printed Content segment is also set to grow at 15.0% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, valued at $4.6 Billion in 2024, and China, forecasted to grow at an impressive 15.0% CAGR to reach $6.4 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Manga Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Manga Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Manga Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as Akita Publishing Co. Ltd., Archie Comic Publications, Inc., Bungeishunju Ltd., DMG Entertainment Inc, Futubasha Publishers Ltd. and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 48 companies featured in this Manga market report include:

• Akita Publishing Co. Ltd.
• Archie Comic Publications, Inc.
• Bungeishunju Ltd.
• DMG Entertainment Inc
• Futubasha Publishers Ltd.
• Good Smile Company, Inc.
• Hakusensha Co., Ltd.
• Houbunsha Co., Ltd.
• IDW Publishing
• Kadokawa Corporation
• Kodansha USA Publishing, LLC
• Nihon Bungeisha Co., Ltd.
• Seven Seas Entertainment, Inc.
• Shogakukan Asia Pte. Ltd.
• Shueisha Inc.
• VIZ Media, LLC
• Yen Press LLC

This edition integrates the latest global trade and economic shifts as of June 2025 into comprehensive market analysis. Key updates include:

• Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
• Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes segmentation by product, technology, type, material, distribution channel, application, and end-use, with historical analysis since 2015.
• Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
• Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
• Competitive Intelligence: Updated global market share estimates for 2025, competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
• Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.
• Complimentary Update: Buyers receive a free July 2025 update with finalized tariff impacts, new trade agreement effects, revised projections, and expanded country-level coverage.