Snacks Market - Global Industry Size, Share, Trends, Opportunity, & Forecast, 2020-2030

Online is the fastest growing segment, Asia-Pacific is the largest market globally

The Global Snacks Market, valued at USD 679.15 Million in 2024, is projected to experience a CAGR of 5.43% to reach USD 932.72 Million by 2030. The global snacks market encompasses a diverse range of convenient food items consumed between main meals or as light, supplementary options, spanning both savory and sweet categories. The market's consistent growth is primarily driven by fundamental societal shifts including increasing urbanization, evolving consumer lifestyles demanding greater convenience and on-the-go solutions, and rising disposable incomes globally.

Key Market Drivers

The increasing demand for convenient and on-the-go options represents a significant catalyst for the global snacks market, driven by evolving consumer lifestyles that necessitate quick and easy consumption solutions. Modern consumers, often operating on demanding schedules, increasingly rely on snacks to bridge hunger gaps or serve as flexible meal alternatives throughout the day. This trend is evident in purchasing behaviors where portability and immediate consumption drive product selection. According to SNAC International, in July 2023, the "State of the Industry 2023" report highlighted that 50% of consumers frequently consume snacks instead of a main meal due to their on-the-go lifestyles, reflecting a notable six-point increase from two years prior.

Key Market Challenges

Persistent volatility in raw material prices represents a significant impediment to the sustained expansion of the global snacks market. Fluctuations in the cost of key ingredients directly translate into increased and unpredictable production expenses for snack manufacturers. This economic pressure forces companies to either absorb higher operational costs, thereby diminishing profit margins, or to transfer these elevated expenses to consumers through increased retail prices. Both outcomes can hinder market growth, as reduced profitability curtails investment in product innovation and market penetration, while higher consumer prices can lead to decreased demand and slower market adoption.

Key Market Trends

The diversification into global and exotic flavors is a key growth trend, with consumers increasingly seeking adventurous and authentic taste experiences from around the world. This trend compels manufacturers to innovate their product portfolios by incorporating diverse culinary influences. According to SNAC International, in its May 2025 State of the Industry Report, spicy and globally inspired flavors, including sriracha and harissa, experienced a 15% rise in consumer popularity.

Key Market Players Profiled:

• General Mills, Inc.
• PepsiCo, Inc.
• The Kraft Heinz Company
• Nestlé S.A
• WK Kellogg Co
• Unilever plc
• Calbee, Inc.
• Intersnack Group GmbH & Co. KG
• Conagra Brands, Inc.
• ITC Limited

Report Scope:

In this report, the Global Snacks Market has been segmented into the following categories:

By Product Type:

• Frozen & Refrigerated
• Fruit
• Bakery

By Packaging:

• Bags & Pouches
• Boxes

By Sales Channel:

• Departmental Stores
• Online
• Hypermarkets/Supermarkets
• Others

By Region:

• North America
• Europe
• Asia Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Snacks Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

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