Competitor Profile: Pix 2025

Pix is an instant payment platform that was created by Banco Central do Brazil. It went into the testing phase in April 2020 and was later launched in November 2020. The system operates 24 hours a day, seven days a week, 365 days a year. Transactions are completed within 10 seconds. Users can initiate transfers via channels including mobile banking, internet banking, bank branches, and ATMs.
Transfers can be made using the recipient’s account number, Pix key (such as their phone number, social security number, tax ID, or email address), or by scanning QR codes. The launch of the Pix system was designed to reduce cash usage and drive competition in terms of the payment options available in the market.
In February 2025, Pix introduced a new tap-to-pay feature, allowing users to make contactless payments by tapping their smartphones at point-of-sale (POS) terminals. In June 2025, Pix announced the launch of a recurring payments feature, Pix Automatico, enabling users to authorize automatic payments for services such as utilities and subscriptions via a single consent.

The report provides information and insights into Pix including:

• Detailed insight into its business
• Comprehensive coverage of its products and services
• Comparative assessment with key alternative payment solutions
• Information on its performance highlights
• The company's important events and milestones

Key Highlights

• In February 2020, Brazil’s central bank announced the details of a national instant payment platform called Pix set to go live in November 2020.
• In November 2020, the central bank officially launched Pix as scheduled.
• In June 2021, Ria Money Transfer collaborated with Banco Rendimento to launch support for Pix, facilitating instant Brazilian real transfers.
• In February 2025, Pix introduced a new tap-to-pay feature, allowing users to make contactless payments by tapping their smartphones on POS terminals.
• In June 2025, Introduced a new recurring payments feature, Pix Automatico, enabling users to authorize automatic payments for utilities, subscriptions, and more via a single consent.

Scope

• Learn about company's business proposition, and important achievements regarding product launches, partnerships, mergers, and acquisitions.
• Examine the company’s operational and financial performance and benchmark it against its competitors.
• Detailed insight into company's current products and services mix.

Reasons to Buy

• Gain insights into Pix's business operations and key events.
• Gain insights into its product portfolio and performance highlights.
• Assess the competitive dynamics in the alternative payments industry by comparing its performance against competitors.