Enterprise Tech Ecosystem Series: Merlin Entertainments 2024

Merlin Entertainments is a leading operator of branded, location-based, family entertainment venues. The company operates two types of entertainment destinations: theme parks and Gateway Attractions. Theme parks are large outdoor venues offering various fun and adventure activities. Theme parks include two operating groups: Resort Theme Parks and LEGOLAND Parks. The Resort Theme Parks group operates several theme parks in the UK, Germany and Italy, including Alton Towers Resort, Heide Park Resort, Chessington World of Adventure Resort, and Thorpe Park. The LEGOLAND Parks group operates several LEGOLAND themed parks around the world, including LEGOLAND California Resort, LEGOLAND Deutschland Resort and LEGOLAND Dubai, among others. Gateway Attractions operates entertainment venues in various prominent cities across the world. Sea Life, Warwick Castle, Madame Tussauds, and The London Eye are some of the venues operated by Gateway Attractions.

The report provides information and insights into Merlin Entertainment's tech activities, including :

• Insights of its digital transformation strategies and innovation programs.
• Overview of technology initiatives covering partnerships and product launches.
• Insights on each technology initiative including technology theme, objective, and benefits.
• Details of estimated ICT budgets and major ICT contracts.

Scope

• The report provides insights into company’s tech activities, including its digital transformation strategies, its innovation programs, and its technology initiatives.

Reasons to Buy

• Gain insights into Merlin Entertainments' tech operations.
• Gain insights into its tech strategies and innovation initiatives.
• Gain insights into its technology themes under focus.
• Gain insights into various product launches and partnerships.