Competitor Profile: Google Pay 2025

Google Pay was launched in February 2018 following the merger of Google’s Google Wallet and Android Pay payment brands. The solution is accepted at millions of retail outlets globally and supports all major payment networks, including American Express, Mastercard, Visa, Visa Electron (excluding the US), Discover (US only), PayPal, and JCB (Japan and US only). It is also supported by a host of major banks and credit unions in the US. Users can store details of multiple debit, credit, and prepaid cards in Google Pay, which can be used to make payments at merchant outlets.

In addition to in-store payments, Google Pay allows consumers to make online payments, enabling users to shop on participating websites. In India, users can make payments for electricity, gas, water, mobile postpaid bills, and mobile credit top-ups using Google Pay. Users can also make payments on merchant apps and withdraw cash at ATMs. Google Pay also allows users to make peer-to-peer (P2P) fund transfers in India and Singapore.

In May 2022, Google reintroduced the Google Wallet app, complementing the existing features of Google Pay along with extra functions. In addition to mobile payments, users can store and access digital keys, boarding passes, and essential documents such as identification cards and driving licenses digitally within the wallet. To migrate, users need to apply an update to the app.

The report provides information and insights into Google Pay including:

• Detailed insight into its business
• Comprehensive coverage of its products and services
• Comparative assessment with key alternative payment solutions
• Information on its revenue model
• The company's important events and milestones

Key Highlights

• In September 2011, Google Wallet launched in the US.
• In February 2018, Google merged its Google Wallet and Android Pay payment services to launch Google Pay. The Google Wallet app rebranded as Google Pay Send.
• In January 2020, Google Pay launched UPI recharge for FASTag (an NFC-enabled sticker linked to a prepaid account for electronic toll payments), enabling Google Pay users in India to recharge their FASTag accounts via the solution.
• In March 2022, Google Pay launched an NFC-based UPI payments feature in India in collaboration with payment services provider Pine Labs.
• In January 2025, Partnered with Saudi Central Bank to integrate Google Pay with domestic payment network mada later in 2025.

Scope

• Learn about company's business proposition, and important achievements regarding product launches, partnerships, mergers, and acquisitions.
• Examine the company’s operational and financial performance and benchmark it against its competitors.
• Detailed insight into company's current products and services mix.

Reasons to Buy

• Gain insights into Google Pay's business operations and key events.
• Gain insights into its product portfolio and revenue model.
• Assess the competitive dynamics in the alternative payments industry by comparing its performance against competitors.