+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Household Products Global Industry Guide 2020-2029

  • PDF Icon

    Report

  • 361 Pages
  • June 2025
  • Region: Global
  • MarketLine
  • ID: 5987503
Global Household Products industry profile provides top-line qualitative and quantitative summary information including: market share, Market size (value and volume, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the Market.

Key Highlights

  • The household products market includes retail sales of textile washing products, tissue & hygiene, dishwashing products, general purpose cleaners, insecticides, and others. The scope of others includes air fresheners, bleach, furniture & floor polish, shoe polish, scouring products and toilet care. Market volume represents retail sales volume. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions have been made using constant annual average 2024 exchange rates.
  • The global household products market recorded revenues of $314.11 billion in 2024, representing a compound annual growth rate (CAGR) of 2.0% between 2019 and 2024.
  • Market consumption volume increased with a CAGR of 2.6% between 2019 and 2024, reaching a total of 76.80 billion units in 2024.
  • The moderate growth of the global household products market during 2019-24 can be attributed to the economic volatility, supply chain disruptions, and shifting consumer behaviors.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global household products Market
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global household products Market
  • Leading company profiles reveal details of key household products Market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the global household products Market with five year forecasts by both value and volume

Reasons to Buy

  • What was the size of the global household products Market by value in 2024?
  • What will be the size of the global household products Market in 2029?
  • What factors are affecting the strength of competition in the global household products Market?
  • How has the Market performed over the last five years?
  • Who are the top competitors in the global household products Market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Competitive landscape
2 Introduction
2.1. What is this report about?
2.2. Who is the target reader?
2.3. How to use this report
2.4. Definitions
3 Global Household Products
3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
4 Macroeconomic Indicators
4.1. Country data
5 Household Products in Asia-Pacific
5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
6 Household Products in Europe
6.1. Market Overview
6.2. Market Data
6.3. Market Segmentation
6.4. Market outlook
6.5. Five forces analysis
7 Macroeconomic Indicators
7.1. Country data
8 Household Products in France
8.1. Market Overview
8.2. Market Data
8.3. Market Segmentation
8.4. Market outlook
8.5. Five forces analysis
9 Macroeconomic Indicators
9.1. Country data
10 Household Products in Germany
10.1. Market Overview
10.2. Market Data
10.3. Market Segmentation
10.4. Market outlook
10.5. Five forces analysis
11 Macroeconomic Indicators
11.1. Country data
12 Household Products in Italy
12.1. Market Overview
12.2. Market Data
12.3. Market Segmentation
12.4. Market outlook
12.5. Five forces analysis
13 Macroeconomic Indicators
13.1. Country data
14 Household Products in Japan
14.1. Market Overview
14.2. Market Data
14.3. Market Segmentation
14.4. Market outlook
14.5. Five forces analysis
15 Macroeconomic Indicators
15.1. Country data
16 Household Products in Australia
16.1. Market Overview
16.2. Market Data
16.3. Market Segmentation
16.4. Market outlook
16.5. Five forces analysis
17 Macroeconomic Indicators
17.1. Country data
18 Household Products in Canada
18.1. Market Overview
18.2. Market Data
18.3. Market Segmentation
18.4. Market outlook
18.5. Five forces analysis
19 Macroeconomic Indicators
19.1. Country data
20 Household Products in China
20.1. Market Overview
20.2. Market Data
20.3. Market Segmentation
20.4. Market outlook
20.5. Five forces analysis
21 Macroeconomic Indicators
21.1. Country data
22 Household Products in The Netherlands
22.1. Market Overview
22.2. Market Data
22.3. Market Segmentation
22.4. Market outlook
22.5. Five forces analysis
23 Macroeconomic Indicators
23.1. Country data
24 Household Products in Spain
24.1. Market Overview
24.2. Market Data
24.3. Market Segmentation
24.4. Market outlook
24.5. Five forces analysis
25 Macroeconomic Indicators
25.1. Country data
26 Household Products in The United Kingdom
26.1. Market Overview
26.2. Market Data
26.3. Market Segmentation
26.4. Market outlook
26.5. Five forces analysis
27 Macroeconomic Indicators
27.1. Country data
28 Household Products in The United States
28.1. Market Overview
28.2. Market Data
28.3. Market Segmentation
28.4. Market outlook
28.5. Five forces analysis
29 Macroeconomic Indicators
29.1. Country data
30 Company Profiles
30.1. The Procter & Gamble Co
30.2. Unilever Plc
30.3. Reckitt Benckiser Group Plc
30.4. Kimberly-Clark Corp
30.5. Essity AB
30.6. Kao Corp
30.7. Henkel AG & Co KGaA
30.8. ABC Tissue Products Pty Ltd
30.9. Quimica Amparo Ltda
30.10. S.C. Johnson & Son Inc
30.11. Kruger Inc
30.12. Guangzhou Liby Enterprise Group Co Ltd
30.13. Nice Group Co., Ltd.
30.14. Hengan International Group Co Ltd
30.15. RSPL Ltd
30.16. Godrej Consumer Products Ltd
30.17. Wings Group
30.18. Lion Corp
30.19. Daio Paper Corp
30.20. Fabrica de Jabon La Corona S.A. de C.V.
30.21. Colgate-Palmolive Co
30.22. AlEn del Norte SA de CV
30.23. Metsa Group
30.24. Salim Group
30.25. LG Corp
30.26. Aekyung Industrial Co Ltd
30.27. Hayat Kimya Sanayi A.S.
31 Appendix
31.1. Methodology
31.2. About the Publisher
List of Tables
Table 1: Global household products market value: $ million, 2019-24
Table 2: Global household products market volume: million units, 2019-24
Table 3: Global household products market category segmentation: % share, by value, 2019-24
Table 4: Global household products market category segmentation: $ million, 2019-24
Table 5: Global household products market geography segmentation: $ million, 2024
Table 6: Global household products market share: % share, by value, 2024
Table 7: Global household products market distribution: % share, by value, 2024
Table 8: Global household products market value forecast: $ million, 2024-29
Table 9: Global household products market volume forecast: million units, 2024-29
Table 10: Global Size of Population (Million), 2020-24
Table 11: Global Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 12: Global GDP (Current Prices, $ Billion), 2020-24
Table 13: Global Inflation, 2020-24
Table 14: Global Consumer Price Index (Absolute), 2020-24
Table 15: Global Exchange Rate, 2019-24
Table 16: Asia-Pacific household products market value: $ million, 2019-24
Table 17: Asia-Pacific household products market volume: million units, 2019-24
Table 18: Asia-Pacific household products market category segmentation: % share, by value, 2019-24
Table 19: Asia-Pacific household products market category segmentation: $ million, 2019-24
Table 20: Asia-Pacific household products market geography segmentation: $ million, 2024
Table 21: Asia-Pacific household products market share: % share, by value, 2024
Table 22: Asia-Pacific household products market distribution: % share, by value, 2024
Table 23: Asia-Pacific household products market value forecast: $ million, 2024-29
Table 24: Asia-Pacific household products market volume forecast: million units, 2024-29
Table 25: Europe household products market value: $ million, 2019-24
Table 26: Europe household products market volume: million units, 2019-24
Table 27: Europe household products market category segmentation: % share, by value, 2019-24
Table 28: Europe household products market category segmentation: $ million, 2019-24
Table 29: Europe household products market geography segmentation: $ million, 2024
Table 30: Europe household products market share: % share, by value, 2024
Table 31: Europe household products market distribution: % share, by value, 2024
Table 32: Europe household products market value forecast: $ million, 2024-29
Table 33: Europe household products market volume forecast: million units, 2024-29
Table 34: Europe Size of Population (Million), 2020-24
Table 35: Europe Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 36: Europe GDP (Current Prices, $ Billion), 2020-24
Table 37: Europe Inflation, 2020-24
Table 38: Europe Consumer Price Index (Absolute), 2020-24
Table 39: Europe Exchange Rate, 2019-24
Table 40: France household products market value: $ million, 2019-24
Table 41: France household products market volume: million units, 2019-24
Table 42: France household products market category segmentation: % share, by value, 2019-24
Table 43: France household products market category segmentation: $ million, 2019-24
Table 44: France household products market geography segmentation: $ million, 2024
Table 45: France household products market share: % share, by value, 2024
Table 46: France household products market distribution: % share, by value, 2024
Table 47: France household products market value forecast: $ million, 2024-29
Table 48: France household products market volume forecast: million units, 2024-29
Table 49: France Size of Population (Million), 2020-24
Table 50: France Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 51: France GDP (Current Prices, $ Billion), 2020-24
Table 52: France Inflation, 2020-24
Table 53: France Consumer Price Index (Absolute), 2020-24
Table 54: France Exchange Rate, 2019-24
Table 55: Germany household products market value: $ million, 2019-24
Table 56: Germany household products market volume: million units, 2019-24
Table 57: Germany household products market category segmentation: % share, by value, 2019-24
Table 58: Germany household products market category segmentation: $ million, 2019-24
Table 59: Germany household products market geography segmentation: $ million, 2024
Table 60: Germany household products market share: % share, by value, 2024
Table 61: Germany household products market distribution: % share, by value, 2024
Table 62: Germany household products market value forecast: $ million, 2024-29
Table 63: Germany household products market volume forecast: million units, 2024-29
Table 64: Germany Size of Population (Million), 2020-24
Table 65: Germany Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 66: Germany GDP (Current Prices, $ Billion), 2020-24
Table 67: Germany Inflation, 2020-24
Table 68: Germany Consumer Price Index (Absolute), 2020-24
Table 69: Germany Exchange Rate, 2019-24
Table 70: Italy household products market value: $ million, 2019-24
Table 71: Italy household products market volume: million units, 2019-24
Table 72: Italy household products market category segmentation: % share, by value, 2019-24
Table 73: Italy household products market category segmentation: $ million, 2019-24
Table 74: Italy household products market geography segmentation: $ million, 2024
Table 75: Italy household products market share: % share, by value, 2024
Table 76: Italy household products market distribution: % share, by value, 2024
Table 77: Italy household products market value forecast: $ million, 2024-29
Table 78: Italy household products market volume forecast: million units, 2024-29
Table 79: Italy Size of Population (Million), 2020-24
Table 80: Italy Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 81: Italy GDP (Current Prices, $ Billion), 2020-24
Table 82: Italy Inflation, 2020-24
Table 83: Italy Consumer Price Index (Absolute), 2020-24
Table 84: Italy Exchange Rate, 2019-24
Table 85: Japan household products market value: $ million, 2019-24
Table 86: Japan household products market volume: million units, 2019-24
Table 87: Japan household products market category segmentation: % share, by value, 2019-24
Table 88: Japan household products market category segmentation: $ million, 2019-24
Table 89: Japan household products market geography segmentation: $ million, 2024
Table 90: Japan household products market share: % share, by value, 2024
Table 91: Japan household products market distribution: % share, by value, 2024
Table 92: Japan household products market value forecast: $ million, 2024-29
Table 93: Japan household products market volume forecast: million units, 2024-29
Table 94: Japan Size of Population (Million), 2020-24
Table 95: Japan Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 96: Japan GDP (Current Prices, $ Billion), 2020-24
Table 97: Japan Inflation, 2020-24
Table 98: Japan Consumer Price Index (Absolute), 2020-24
Table 99: Japan Exchange Rate, 2019-24
Table 100: Australia household products market value: $ million, 2019-24
Table 101: Australia household products market volume: million units, 2019-24
Table 102: Australia household products market category segmentation: % share, by value, 2019-24
Table 103: Australia household products market category segmentation: $ million, 2019-24
Table 104: Australia household products market geography segmentation: $ million, 2024
Table 105: Australia household products market share: % share, by value, 2024
Table 106: Australia household products market distribution: % share, by value, 2024
Table 107: Australia household products market value forecast: $ million, 2024-29
Table 108: Australia household products market volume forecast: million units, 2024-29
Table 109: Australia Size of Population (Million), 2020-24
Table 110: Australia Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 111: Australia GDP (Current Prices, $ Billion), 2020-24
Table 112: Australia Inflation, 2020-24
Table 113: Australia Consumer Price Index (Absolute), 2020-24
Table 114: Australia Exchange Rate, 2019-24
List of Figures
Figure 1: Global household products market value: $ million, 2019-24
Figure 2: Global household products market volume: million units, 2019-24
Figure 3: Global household products market category segmentation: $ million, 2019-24
Figure 4: Global household products market geography segmentation: % share, by value, 2024
Figure 5: Global household products market share: % share, by value, 2024
Figure 6: Global household products market distribution: % share, by value, 2024
Figure 7: Global household products market value forecast: $ million, 2024-29
Figure 8: Global household products market volume forecast: million units, 2024-29
Figure 9: Forces driving competition in the global household products market, 2024
Figure 10: Drivers of buyer power in the global household products market, 2024
Figure 11: Drivers of supplier power in the global household products market, 2024
Figure 12: Factors influencing the likelihood of new entrants in the global household products market, 2024
Figure 13: Factors influencing the threat of substitutes in the global household products market, 2024
Figure 14: Drivers of degree of rivalry in the global household products market, 2024
Figure 15: Asia-Pacific household products market value: $ million, 2019-24
Figure 16: Asia-Pacific household products market volume: million units, 2019-24
Figure 17: Asia-Pacific household products market category segmentation: $ million, 2019-24
Figure 18: Asia-Pacific household products market geography segmentation: % share, by value, 2024
Figure 19: Asia-Pacific household products market share: % share, by value, 2024
Figure 20: Asia-Pacific household products market distribution: % share, by value, 2024
Figure 21: Asia-Pacific household products market value forecast: $ million, 2024-29
Figure 22: Asia-Pacific household products market volume forecast: million units, 2024-29
Figure 23: Forces driving competition in the household products market in Asia-Pacific, 2024
Figure 24: Drivers of buyer power in the household products market in Asia-Pacific, 2024
Figure 25: Drivers of supplier power in the household products market in Asia-Pacific, 2024
Figure 26: Factors influencing the likelihood of new entrants in the household products market in Asia-Pacific, 2024
Figure 27: Factors influencing the threat of substitutes in the household products market in Asia-Pacific, 2024
Figure 28: Drivers of degree of rivalry in the household products market in Asia-Pacific, 2024
Figure 29: Europe household products market value: $ million, 2019-24
Figure 30: Europe household products market volume: million units, 2019-24
Figure 31: Europe household products market category segmentation: $ million, 2019-24
Figure 32: Europe household products market geography segmentation: % share, by value, 2024
Figure 33: Europe household products market share: % share, by value, 2024
Figure 34: Europe household products market distribution: % share, by value, 2024
Figure 35: Europe household products market value forecast: $ million, 2024-29
Figure 36: Europe household products market volume forecast: million units, 2024-29
Figure 37: Forces driving competition in the household products market in Europe, 2024
Figure 38: Drivers of buyer power in the household products market in Europe, 2024
Figure 39: Drivers of supplier power in the household products market in Europe, 2024
Figure 40: Factors influencing the likelihood of new entrants in the household products market in Europe, 2024
Figure 41: Factors influencing the threat of substitutes in the household products market in Europe, 2024
Figure 42: Drivers of degree of rivalry in the household products market in Europe, 2024
Figure 43: France household products market value: $ million, 2019-24
Figure 44: France household products market volume: million units, 2019-24
Figure 45: France household products market category segmentation: $ million, 2019-24
Figure 46: France household products market geography segmentation: % share, by value, 2024
Figure 47: France household products market share: % share, by value, 2024
Figure 48: France household products market distribution: % share, by value, 2024
Figure 49: France household products market value forecast: $ million, 2024-29
Figure 50: France household products market volume forecast: million units, 2024-29
Figure 51: Forces driving competition in the household products market in France, 2024
Figure 52: Drivers of buyer power in the household products market in France, 2024
Figure 53: Drivers of supplier power in the household products market in France, 2024
Figure 54: Factors influencing the likelihood of new entrants in the household products market in France, 2024
Figure 55: Factors influencing the threat of substitutes in the household products market in France, 2024
Figure 56: Drivers of degree of rivalry in the household products market in France, 2024
Figure 57: Germany household products market value: $ million, 2019-24
Figure 58: Germany household products market volume: million units, 2019-24
Figure 59: Germany household products market category segmentation: $ million, 2019-24
Figure 60: Germany household products market geography segmentation: % share, by value, 2024
Figure 61: Germany household products market share: % share, by value, 2024
Figure 62: Germany household products market distribution: % share, by value, 2024
Figure 63: Germany household products market value forecast: $ million, 2024-29
Figure 64: Germany household products market volume forecast: million units, 2024-29
Figure 65: Forces driving competition in the household products market in Germany, 2024
Figure 66: Drivers of buyer power in the household products market in Germany, 2024
Figure 67: Drivers of supplier power in the household products market in Germany, 2024
Figure 68: Factors influencing the likelihood of new entrants in the household products market in Germany, 2024
Figure 69: Factors influencing the threat of substitutes in the household products market in Germany, 2024
Figure 70: Drivers of degree of rivalry in the household products market in Germany, 2024
Figure 71: Italy household products market value: $ million, 2019-24
Figure 72: Italy household products market volume: million units, 2019-24
Figure 73: Italy household products market category segmentation: $ million, 2019-24
Figure 74: Italy household products market geography segmentation: % share, by value, 2024
Figure 75: Italy household products market share: % share, by value, 2024
Figure 76: Italy household products market distribution: % share, by value, 2024
Figure 77: Italy household products market value forecast: $ million, 2024-29
Figure 78: Italy household products market volume forecast: million units, 2024-29
Figure 79: Forces driving competition in the household products market in Italy, 2024
Figure 80: Drivers of buyer power in the household products market in Italy, 2024
Figure 81: Drivers of supplier power in the household products market in Italy, 2024
Figure 82: Factors influencing the likelihood of new entrants in the household products market in Italy, 2024
Figure 83: Factors influencing the threat of substitutes in the household products market in Italy, 2024
Figure 84: Drivers of degree of rivalry in the household products market in Italy, 2024
Figure 85: Japan household products market value: $ million, 2019-24
Figure 86: Japan household products market volume: million units, 2019-24
Figure 87: Japan household products market category segmentation: $ million, 2019-24
Figure 88: Japan household products market geography segmentation: % share, by value, 2024
Figure 89: Japan household products market share: % share, by value, 2024
Figure 90: Japan household products market distribution: % share, by value, 2024
Figure 91: Japan household products market value forecast: $ million, 2024-29
Figure 92: Japan household products market volume forecast: million units, 2024-29
Figure 93: Forces driving competition in the household products market in Japan, 2024
Figure 94: Drivers of buyer power in the household products market in Japan, 2024
Figure 95: Drivers of supplier power in the household products market in Japan, 2024
Figure 96: Factors influencing the likelihood of new entrants in the household products market in Japan, 2024
Figure 97: Factors influencing the threat of substitutes in the household products market in Japan, 2024
Figure 98: Drivers of degree of rivalry in the household products market in Japan, 2024
Figure 99: Australia household products market value: $ million, 2019-24
Figure 100: Australia household products market volume: million units, 2019-24
Figure 101: Australia household products market category segmentation: $ million, 2019-24
Figure 102: Australia household products market geography segmentation: % share, by value, 2024
Figure 103: Australia household products market share: % share, by value, 2024
Figure 104: Australia household products market distribution: % share, by value, 2024
Figure 105: Australia household products market value forecast: $ million, 2024-29
Figure 106: Australia household products market volume forecast: million units, 2024-29
Figure 107: Forces driving competition in the household products market in Australia, 2024
Figure 108: Drivers of buyer power in the household products market in Australia, 2024
Figure 109: Drivers of supplier power in the household products market in Australia, 2024
Figure 110: Factors influencing the likelihood of new entrants in the household products market in Australia, 2024
Figure 111: Factors influencing the threat of substitutes in the household products market in Australia, 2024
Figure 112: Drivers of degree of rivalry in the household products market in Australia, 2024
Figure 113: Canada household products market value: $ million, 2019-24
Figure 114: Canada household products market volume: million units, 2019-24
Figure 115: Canada household products market category segmentation: $ million, 2019-24
Figure 116: Canada household products market geography segmentation: % share, by value, 2024
Figure 117: Canada household products market share: % share, by value, 2024
Figure 118: Canada household products market distribution: % share, by value, 2024
Figure 119: Canada household products market value forecast: $ million, 2024-29
Figure 120: Canada household products market volume forecast: million units, 2024-29

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • ABC Tissue Products Pty Ltd
  • Aekyung Industrial Co Ltd
  • AlEn del Norte SA de CV
  • Colgate-Palmolive Co
  • Daio Paper Corp
  • Essity AB
  • Fabrica de Jabon La Corona S.A. de C.V.
  • Godrej Consumer Products Ltd
  • Guangzhou Liby Enterprise Group Co Ltd
  • Hayat Kimya Sanayi A.S.
  • Hengan International Group Co Ltd
  • Henkel AG & Co KGaA
  • Kao Corp
  • Kimberly-Clark Corp
  • Kruger Inc
  • LG Corp
  • Lion Corp
  • Metsa Group
  • Nice Group Co., Ltd.
  • Quimica Amparo Ltda
  • Reckitt Benckiser Group Plc
  • RSPL Ltd
  • S.C. Johnson & Son Inc
  • Salim Group
  • The Procter & Gamble Co
  • Unilever Plc
  • Wings Group