+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
Toothbrush Market - Global Industry Size, Share, Trends, Opportunity, & Forecast, 2020-2030- Product Image
Toothbrush Market - Global Industry Size, Share, Trends, Opportunity, & Forecast, 2020-2030- Product Image
New

Toothbrush Market - Global Industry Size, Share, Trends, Opportunity, & Forecast, 2020-2030

  • PDF Icon

    Report

  • 182 Pages
  • November 2025
  • Region: Global
  • TechSci Research
  • ID: 5987748
Free Webex Call
10% Free customization
Description Jump to:

Electric Toothbrush is the fastest growing segment, Asia-Pacific is the largest market globally

Free Webex Call

Speak directly to the analyst to clarify any post sales queries you may have.

 10% Free customization

This report comes with 10% free customization, enabling you to add data that meets your specific business needs.
The Global Toothbrush Market will grow from USD 9.69 Billion in 2024 to USD 12.18 Billion by 2030 at a 3.89% CAGR. A toothbrush is an essential oral hygiene instrument designed to mechanically remove plaque and food debris from teeth, gums, and tongue, thereby preventing dental caries and periodontal diseases. The global toothbrush market's growth is primarily driven by increasing worldwide awareness of oral health, rising disposable incomes in emerging economies, and persistent public health campaigns promoting regular brushing habits.

Key Market Drivers

Growing oral health awareness significantly influences the global toothbrush market by directly shaping consumer behavior and increasing the perceived value of consistent oral hygiene. As populations become more informed about the link between oral health and overall systemic well-being, the demand for effective brushing tools rises. This heightened understanding drives consumers to seek products offering superior cleaning and protective benefits. According to the Delta Dental Plans Association, in May 2024, 91% of adults believe a dental visit is as important as an annual physical, reflecting a strong societal recognition of oral care's importance.

Key Market Challenges

The pervasive presence of counterfeit products poses a significant impediment to the growth of the global toothbrush market. These illicit goods often replicate the appearance of reputable brands but consistently fail to meet established quality and safety standards. This discrepancy directly erodes consumer trust, as individuals who unknowingly purchase and use ineffective or harmful counterfeit toothbrushes may attribute negative experiences to legitimate brands. Such an undermining of confidence can lead to reduced brand loyalty and a reluctance to purchase even genuine products, thereby dampening overall market demand.

Key Market Trends

The rising adoption of smart and AI-powered toothbrushes is significantly influencing the global toothbrush market by introducing advanced technology that offers personalized brushing experiences and real-time feedback. These devices leverage integrated sensors and artificial intelligence to meticulously analyze brushing technique, pressure, and coverage, providing users with actionable insights through connected applications. This emphasis on intelligent features enhances cleaning efficacy and empowers individuals to proactively improve their oral hygiene habits. Despite this innovation, a survey conducted by the American Dental Hygienists' Association in February 2024 indicated that 53.3% of dental hygienists had no exposure to dental AI technology, underscoring the substantial potential for increased professional integration and subsequent consumer adoption as awareness and training expand.

Key Market Players Profiled:

  • Church & Dwight Co., Inc.
  • Colgate-Palmolive Company
  • Unilever plc
  • Conair LLC
  • Den-Mat Holdings, LLC
  • HRB Brands, LLC
  • Koninklijke Philips N.V.
  • Lion Corporation
  • Panasonic Holding Corporation
  • Shenzhen Risun Technology Co. Ltd.

Report Scope:

In this report, the Global Toothbrush Market has been segmented into the following categories:

By Type:

  • Manual Toothbrush
  • Electric Toothbrush

By Bristles:

  • Soft
  • Medium
  • Firm

By Sales Channel:

  • Departmental Stores
  • Hypermarkets/Supermarkets
  • Pharmacies
  • Online
  • Others

By Region:

  • North America
  • Europe
  • Asia Pacific
  • South America
  • Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Toothbrush Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report:
  • Detailed analysis and profiling of additional market players (up to five).

This product will be delivered within 1-3 business days.

Table of Contents

1. Product Overview
1.1. Market Definition
1.2. Scope of the Market
1.2.1. Markets Covered
1.2.2. Years Considered for Study
1.2.3. Key Market Segmentations
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends
4. Voice of Customer
5. Global Toothbrush Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Type (Manual Toothbrush, Electric Toothbrush)
5.2.2. By Bristles (Soft, Medium, Firm)
5.2.3. By Sales Channel (Departmental Stores, Hypermarkets/Supermarkets, Pharmacies, Online, Others)
5.2.4. By Region
5.2.5. By Company (2024)
5.3. Market Map
6. North America Toothbrush Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Type
6.2.2. By Bristles
6.2.3. By Sales Channel
6.2.4. By Country
6.3. North America: Country Analysis
6.3.1. United States Toothbrush Market Outlook
6.3.1.1. Market Size & Forecast
6.3.1.1.1. By Value
6.3.1.2. Market Share & Forecast
6.3.1.2.1. By Type
6.3.1.2.2. By Bristles
6.3.1.2.3. By Sales Channel
6.3.2. Canada Toothbrush Market Outlook
6.3.2.1. Market Size & Forecast
6.3.2.1.1. By Value
6.3.2.2. Market Share & Forecast
6.3.2.2.1. By Type
6.3.2.2.2. By Bristles
6.3.2.2.3. By Sales Channel
6.3.3. Mexico Toothbrush Market Outlook
6.3.3.1. Market Size & Forecast
6.3.3.1.1. By Value
6.3.3.2. Market Share & Forecast
6.3.3.2.1. By Type
6.3.3.2.2. By Bristles
6.3.3.2.3. By Sales Channel
7. Europe Toothbrush Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Type
7.2.2. By Bristles
7.2.3. By Sales Channel
7.2.4. By Country
7.3. Europe: Country Analysis
7.3.1. Germany Toothbrush Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Type
7.3.1.2.2. By Bristles
7.3.1.2.3. By Sales Channel
7.3.2. France Toothbrush Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Type
7.3.2.2.2. By Bristles
7.3.2.2.3. By Sales Channel
7.3.3. United Kingdom Toothbrush Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Type
7.3.3.2.2. By Bristles
7.3.3.2.3. By Sales Channel
7.3.4. Italy Toothbrush Market Outlook
7.3.4.1. Market Size & Forecast
7.3.4.1.1. By Value
7.3.4.2. Market Share & Forecast
7.3.4.2.1. By Type
7.3.4.2.2. By Bristles
7.3.4.2.3. By Sales Channel
7.3.5. Spain Toothbrush Market Outlook
7.3.5.1. Market Size & Forecast
7.3.5.1.1. By Value
7.3.5.2. Market Share & Forecast
7.3.5.2.1. By Type
7.3.5.2.2. By Bristles
7.3.5.2.3. By Sales Channel
8. Asia Pacific Toothbrush Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Type
8.2.2. By Bristles
8.2.3. By Sales Channel
8.2.4. By Country
8.3. Asia Pacific: Country Analysis
8.3.1. China Toothbrush Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Type
8.3.1.2.2. By Bristles
8.3.1.2.3. By Sales Channel
8.3.2. India Toothbrush Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Type
8.3.2.2.2. By Bristles
8.3.2.2.3. By Sales Channel
8.3.3. Japan Toothbrush Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Type
8.3.3.2.2. By Bristles
8.3.3.2.3. By Sales Channel
8.3.4. South Korea Toothbrush Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Type
8.3.4.2.2. By Bristles
8.3.4.2.3. By Sales Channel
8.3.5. Australia Toothbrush Market Outlook
8.3.5.1. Market Size & Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Share & Forecast
8.3.5.2.1. By Type
8.3.5.2.2. By Bristles
8.3.5.2.3. By Sales Channel
9. Middle East & Africa Toothbrush Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Type
9.2.2. By Bristles
9.2.3. By Sales Channel
9.2.4. By Country
9.3. Middle East & Africa: Country Analysis
9.3.1. Saudi Arabia Toothbrush Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Type
9.3.1.2.2. By Bristles
9.3.1.2.3. By Sales Channel
9.3.2. UAE Toothbrush Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Type
9.3.2.2.2. By Bristles
9.3.2.2.3. By Sales Channel
9.3.3. South Africa Toothbrush Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Share & Forecast
9.3.3.2.1. By Type
9.3.3.2.2. By Bristles
9.3.3.2.3. By Sales Channel
10. South America Toothbrush Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Type
10.2.2. By Bristles
10.2.3. By Sales Channel
10.2.4. By Country
10.3. South America: Country Analysis
10.3.1. Brazil Toothbrush Market Outlook
10.3.1.1. Market Size & Forecast
10.3.1.1.1. By Value
10.3.1.2. Market Share & Forecast
10.3.1.2.1. By Type
10.3.1.2.2. By Bristles
10.3.1.2.3. By Sales Channel
10.3.2. Colombia Toothbrush Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1. By Value
10.3.2.2. Market Share & Forecast
10.3.2.2.1. By Type
10.3.2.2.2. By Bristles
10.3.2.2.3. By Sales Channel
10.3.3. Argentina Toothbrush Market Outlook
10.3.3.1. Market Size & Forecast
10.3.3.1.1. By Value
10.3.3.2. Market Share & Forecast
10.3.3.2.1. By Type
10.3.3.2.2. By Bristles
10.3.3.2.3. By Sales Channel
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends & Developments
12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments
13. Global Toothbrush Market: SWOT Analysis
14. Porter's Five Forces Analysis
14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products
15. Competitive Landscape
15.1. Church & Dwight Co., Inc.
15.1.1. Business Overview
15.1.2. Products & Services
15.1.3. Recent Developments
15.1.4. Key Personnel
15.1.5. SWOT Analysis
15.2. Colgate-Palmolive Company
15.3. Unilever plc
15.4. Conair LLC
15.5. Den-Mat Holdings, LLC
15.6. HRB Brands, LLC
15.7. Koninklijke Philips N.V.
15.8. Lion Corporation
15.9. Panasonic Holding Corporation
15.10. Shenzhen Risun Technology Co. Ltd.
16. Strategic Recommendations17. About the Publisher & Disclaimer

Companies Mentioned

  • Church & Dwight Co., Inc.
  • Colgate-Palmolive Company
  • Unilever plc
  • Conair LLC
  • Den-Mat Holdings, LLC
  • HRB Brands, LLC
  • Koninklijke Philips N.V.
  • Lion Corporation
  • Panasonic Holding Corporation
  • Shenzhen Risun Technology Co. Ltd.

Table Information

Report AttributeDetails
No. of Pages182
PublishedNovember 2025
Forecast Period2024 - 2030
Estimated Market Value ( USD ) in 2024 $ 9.69 Billion
Forecasted Market Value ( USD ) by 2030 $ 12.18 Billion
Compound Annual Growth Rate3.8%
Regions CoveredGlobal
No. of Companies Mentioned10

Related Topics

Related Reports

Bamboo Toothbrush Market Size and Share - Outlook Report, Forecast Trends and Growth Analysis (2025-2034) - Product Image

Bamboo Toothbrush Market Size and Share - Outlook Report, Forecast Trends and Growth Analysis (2025-2034)

  • Report
  • 173 Pages
  • Global
From
Electric Toothbrush Market Report 2025 - Product Image

Electric Toothbrush Market Report 2025

  • Report
  • 200 Pages
  • Global
From
Baby Self Training Toothbrush Market Report: Trends, Forecast and Competitive Analysis to 2031 - Product Image

Baby Self Training Toothbrush Market Report: Trends, Forecast and Competitive Analysis to 2031

  • Report
  • 150 Pages
  • Global
From
Electric Toothbrush Market Report and Forecast 2025-2034 - Product Image

Electric Toothbrush Market Report and Forecast 2025-2034

  • Report
  • 176 Pages
  • Global
From
Electric Toothbrush - Global Strategic Business Report - Product Image

Electric Toothbrush - Global Strategic Business Report

  • Report
  • 231 Pages
  • Global
From
Copyright © 2002-2025 Research and Markets. All Rights Reserved.