North America Continence Care Products Market Size, Share & Trends Analysis Report By Gender, By End User, By Product Type (Absorbent Products, Urinary Bags and Pouch, Urinary catheters, and Others), By Category, By Country and Growth Forecast, 2024 - 2031

The North America Continence Care Products Market is projected to witness market growth of 4.0% CAGR during the forecast period (2024-2031).

The US market dominated the North America Continence Care Products Market by Country in 2023, and is forecast to continue being a dominant market till 2031; thereby, achieving a market value of $859.3 million by 2031. The Canada market is exhibiting a CAGR of 6.2% during (2024 - 2031). Additionally, The Mexico market is projected to experience a CAGR of 5.4% during (2024 - 2031).



Continence care products are specialized items designed to help individuals manage and cope with urinary and fecal incontinence. These products are essential for maintaining hygiene, comfort, and dignity for those who experience involuntary loss of bladder or bowel control. The continence care products market is an essential segment of the healthcare industry, dedicated to improving the quality of life for millions of individuals who experience urinary and fecal incontinence.

Incontinence is a health concern that is both prevalent and frequently underreported, affecting individuals of all ages. However, it is more commonly associated with the elderly and individuals with chronic health conditions. The market for continence care products encompasses a wide range of items, including adult diapers, protective underwear, bladder control pads, bed protectors, and catheter products.

In Mexico, several distinct factors drive the growth of continence care products, including an aging population, chronic health conditions, healthcare access, etc. Improvements in healthcare infrastructure and increased awareness about incontinence are propelling market growth. The Mexican government has been investing in healthcare reforms to improve access, particularly for chronic disease management, which includes continence care. Hence, all these factors will aid in the expansion of the market.

List of Key Companies Profiled

• Hollister, Inc.
• Coloplast Group
• ConvaTec Group PLC
• Becton, Dickinson and Company
• Wellspect Healthcare AB
• Essity AB (BSN Medical)
• Boston Scientific Corporation
• Johnson & Johnson
• Ontex Group NV
• Welland Medical Limited

Market Report Segmentation

By Gender

• Female
• Male

By End User

• Hospitals & clinics
• Home care
• Others

By Product Type

• Absorbent Products
• Urinary Bags and Pouch
• Urinary catheters
• Others

By Category

• Disposable
• Reusable

By Country

• US
• Canada
• Mexico
• Rest of North America