Ad Supported Video On Demand Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2024-2031- (By Derivatives Coverage, Geographic Coverage and By Company)

The ad-supported video on demand market is experiencing notable growth, driven by the rising demand for original video content and live streaming services. Key players are increasing investments in original content production to attract new viewers and retain existing ones. The shift from traditional TV to OTT platforms for live sports and events is contributing significantly to the market's expansion.

The increasing popularity of AVOD services is further fueled by advancements in video quality and accessibility across various devices. As live video streaming continues to evolve, broadcasters are focusing on original and premium content, enhancing brand visibility and expanding their reach. Key industry players are capitalizing on this trend by investing heavily in production to meet the rising demand for video-on-demand services.

Drivers of Growth

1. Rising Demand for Live Streaming: The availability of live video content across multiple devices has enticed viewers who traditionally relied on television for live sports and events to shift towards OTT platforms, offering them flexibility and convenience.

2. Adoption of High-Speed Internet: Enhanced Internet services, especially with the deployment of 5G in many developed countries, are driving the growth of video-on-demand services by providing a seamless streaming experience.

3. Technological Advancements in Video Quality: Demand for higher resolution content, such as UHD or 4K, is gaining momentum, creating opportunities for operators to provide superior service quality. This trend is facilitated by increased smartphone and tablet adoption, which support these advanced video formats.

Business Opportunities

The surge in mobile video consumption, combined with advancements in 4G and 5G networks, presents new avenues for operators. The market is ripe for growth as streaming companies leverage the increasing demand for high-quality video content, particularly 4K. Moreover, research in ultra-high-speed networks, such as 6G in Japan, is expected to bolster video-on-demand services, extending the average session length for users and enabling richer content experiences.

Regional Analysis

East Asia emerged as a dominant player in the ad-supported video on demand market in 2023, with smartphones driving video streaming adoption across the region. Combined, East Asia and South Asia & Pacific are expected to account for almost 50% of the global AVOD market share in 2020. Additionally, Europe shows strong growth potential as rising Internet penetration and demand for video-on-demand services, especially in education and training, bolster market expansion.

Impact of COVID-19 Pandemic

The COVID-19 pandemic has accelerated AVOD market growth, with streaming consumption witnessing a 70% year-over-year increase. Lockdowns and restrictions on public gatherings prompted a shift toward video streaming services for entertainment. Viewers increasingly prefer AVOD, subscription video on demand (SVOD), and transaction video on demand (TVOD) to access media, movies, and TV shows, as seen by Amazon's ad-supported streaming audience, which grew from 20 million in January 2020 to over 40 million in July 2020. This shift highlights the pandemic’s transformative impact on consumer preferences.

Key Market Players

The competitive landscape of the AVOD market includes major players actively investing in content expansion and partnerships. Leading companies include:

• Tubi, Inc.
• Muvi LLC
• PopcornFlix
• Hulu
• Roku
• Amazon.com, Inc.
• iQIYI
• Disney+ Hotstar
• MX Player
• Youku Tudou Inc.

Ad-Supported Video on Demand Market: Segmentation

The publisher study on the global ad-supported video on demand market offers a detailed market taxonomy, wherein, key segments have been discussed in detail. The segmentation of the ad-supported video on demand market has been offered on the basis of content, streaming device, and region. Every segment has been analyzed in detail, and data pertaining to the growth of each segment has been included in the study.

By Content

• Media & Entertainment
• Travel & Tourism
• Sports
• Others

By Streaming Device

• Smart TVs
• Laptops & Desktops
• Smartphones & Tablets
• Other OTT Devices

By Region

• North America
• Latin America
• Europe
• East Asia
• South Asia & Pacific
• Middle East and Africa

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