Natural Immune Booster Market Report 2025

The natural immune booster market size has grown strongly in recent years. It will grow from $14.06 billion in 2024 to $15.33 billion in 2025 at a compound annual growth rate (CAGR) of 9%. The growth in the historic period can be attributed to growing awareness about the importance of immune health, a shift towards preventive healthcare and wellness lifestyles, a growing aging population, a growing prevalence of chronic diseases, and increased availability of natural immune boosters across various retail channels.

The natural immune booster market size is expected to see strong growth in the next few years. It will grow to $21.59 billion in 2029 at a compound annual growth rate (CAGR) of 8.9%. The growth in the forecast period can be attributed to heightened consumer interest in immune health post-pandemic, increasing interest in wellness tourism and holistic health approaches, growth of e-commerce platforms and online retailing, rising interest in personalized nutrition and tailored wellness solutions, and increasing focus on sustainability and eco-friendly practices. Major trends in the forecast period include innovative formulations, delivery systems, and production processes, development of natural, organic, and clean label products without artificial additives or preservatives, development of plant-based ingredients and vegan formulations, adoption of personalized nutrition and wellness solutions, integration of digital technologies and health apps, and emphasis on sustainable sourcing and eco-friendly packaging.

The forecast of 8.9% growth over the next five years reflects a modest reduction of 0.7% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariff barriers are expected to hamper U.S. wellness centers by increasing the cost of herbal immunomodulators and probiotic supplements imported from Italy and South Korea, thereby limiting preventive care options and elevating alternative medicine costs. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The natural immune booster market is poised for growth due to the increasing awareness of health and wellness. This awareness stems from the recognition of the link between lifestyle choices and overall well-being. Natural immune boosters such as echinacea, vitamin C, elderberry, garlic, and probiotics are favored for their potential to enhance immune response and promote overall health. For example, a survey conducted by the International Food Information Council (IFIC) in May 2022 revealed that 52% of Americans adopted healthier eating habits in 2022 compared to 2021, with significant increases among those under 50, embracing diets such as clean eating, mindful eating, calorie counting, and plant-based diets. This heightened awareness of health and wellness is a driving force behind the natural immune booster market.

Major companies in the natural immune booster market are focusing on creating innovative products, such as herbal supplements, to meet the growing consumer demand for clean, sustainable, and effective wellness solutions. Herbal supplements are plant-based products designed to support health and wellness, often aimed at boosting immunity, improving digestion, or reducing inflammation, and they serve as natural alternatives to conventional medicines. For example, in August 2023, Herbalife, a US-based multi-level marketing corporation, launched Herbalife V. This product line includes plant-based protein shakes with 20g of protein derived from pea, pumpkin seeds, and chia, offering a vegan-friendly option to fulfill protein requirements. The greens booster combines organic fruits, vegetables, superfoods, and green tea to enhance nutritional value. The immune-support formula, containing vitamins C and D along with zinc, is designed to strengthen immunity, while the digestive-support formula, made with oat and guar fiber, aids digestion. All products are USDA Organic, non-GMO, kosher, and certified vegan, providing a natural and healthy solution for various dietary needs.

In November 2023, Lallemand Health Solutions, a Canada-based company specializing in bacteria and yeast-based probiotic supplements, acquired Dietary Pros Inc. to expand its manufacturing capabilities and supplement offerings. Dietary Pros Inc., a US-based manufacturer, produces probiotic and non-probiotic supplements, including natural immune boosters. This strategic acquisition enables Lallemand to diversify its product range, increase production capacity, and strengthen its position in the market.

Major companies operating in the natural immune booster market are Herbalife Nutrition Ltd., Hansen A/S, The Clorox Company, Royal DSM N.V., Angel Yeast Co. Ltd., Lallemand Inc., Swanson Health Products Inc., NOW Health Group Inc., The Nature's Bounty Co., Garden of Life LLC, Blackmores Limited, Nordic Naturals Inc., Jarrow Formulas Inc., Nature's Way Products LLC, Rainbow Light Nutritional Systems Inc., Gaia Herbs LLC, Schiff Nutrition International Inc., MegaFood Inc., New Chapter Inc., Solgar Inc., Carlson Laboratories Inc., BioSchwartz LLC, Source Naturals Inc., Specialty Biotech Co. Ltd., Biotec Pharmacon ASA.

North America was the largest region in the natural immune booster market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the natural immune booster market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the natural immune booster market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The natural immune booster market consists of sales of various products, including antioxidants, yeast extracts, yeast beta-glucans, and herbal extracts, that are used to enhance and support the body's immune system. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sudden escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are having a significant impact on the pharmaceutical sector. Companies are grappling with higher costs on imported active pharmaceutical ingredients (APIs), glass vials, and laboratory equipment - many of which have limited alternative sources. Generic drug manufacturers, already operating with minimal profit margins, are particularly affected, with some scaling back production of low-margin medications. Biotech firms are also experiencing delays in clinical trials due to shortages of specialized reagents linked to tariffs. In response, the industry is shifting API production to regions like India and Europe, building up inventory reserves, and advocating for tariff exemptions on essential medicines.

The natural immune booster market research report is one of a series of new reports that provides natural immune booster market statistics, including natural immune booster industry global market size, regional shares, competitors with an natural immune booster market share, detailed natural immune booster market segments, market trends and opportunities, and any further data you may need to thrive in the natural immune booster industry. This natural immune booster market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Natural immune boosters encompass substances, compounds, or practices aimed at fortifying and supporting the body's immune system in a holistic manner. Their objective is to bolster the body's defenses against pathogens, viruses, and bacteria, thus diminishing the likelihood of infections and fostering overall health and well-being.

The primary categories of products within natural immune boosters include herbal supplements, vitamins and minerals, probiotics, functional foods and beverages, essential oils, and other related items. Herbal supplements are dietary supplements derived from plants or plant extracts containing herbs with purported medicinal properties, renowned for their potential to enhance immune function and alleviate the symptoms of colds and flu. These products are distributed through various channels, including health food stores, online retailers, pharmacies, supermarkets, and hypermarkets, catering to applications such as immune system support, cold and flu relief, allergy management, respiratory health, digestive health, and more.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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