Pet Obesity Management Market Global Report 2026

The pet obesity management market size has grown strongly in recent years. It will grow from $9.46 billion in 2025 to $10.03 billion in 2026 at a compound annual growth rate (CAGR) of 6.1%. The growth in the historic period can be attributed to rising pet humanization trends, increasing prevalence of obesity among pets, expansion of companion animal healthcare services, growing availability of specialized pet diets, and increasing veterinary awareness of obesity-related risks.

The pet obesity management market size is expected to see strong growth in the next few years. It will grow to $12.31 billion in 2030 at a compound annual growth rate (CAGR) of 5.3%. The growth in the forecast period can be attributed to increasing demand for personalized pet health solutions, rising adoption of digital pet monitoring platforms, expansion of premium therapeutic pet foods, growing emphasis on preventive animal healthcare, and increasing investments in pet wellness innovation. Major trends in the forecast period include increasing adoption of weight management pet nutrition plans, growing use of veterinary-guided obesity monitoring programs, expansion of functional and therapeutic pet food products, rising integration of digital pet health tracking tools, and increasing focus on preventive veterinary care.

The increasing internet penetration is expected to propel the growth of the online education market going forward. Internet penetration refers to the percentage of the population within a specific geographic area, such as a country or region, that has access to the Internet. The increasing internet penetration can be attributed to several factors, including greater affordability, e-commerce development, and the influence of social media. Internet penetration improves access to information, education, and economic opportunities, supporting global connectivity and digital inclusion. Online education platforms frequently provide real-time communication features such as live video lectures, webinars, and chat functionalities. Smartphones with reliable internet connectivity allow students to actively participate in real-time discussions and interact with instructors and peers. For instance, in 2023, according to Meltwater, a US-based software as a service (SaaS) solution and the world's first online media monitoring company, the median age of the United Kingdom's population was 40.0. Total internet users in the UK reached 66.11 million, and analysis indicated that internet users in the UK increased by 224 thousand, or 0.3%, between 2022 and 2023. Therefore, increasing internet penetration is driving the growth of the online education market.

Leading companies operating in the pet obesity management market are focused on developing advanced dietary solutions, such as dietary metabolic canned and dry foods, to address the growing concern of pet obesity. Dietary metabolic canned and dry foods refer to specialized pet food products that help pets manage their weight and address obesity issues through controlled calorie intake and nutritional balance. For example, in January 2024, Hill's Pet Nutrition Inc., a US-based company specializing in premium pet food products and veterinary care solutions, launched prescription diets such as Prescription Diet Z/D Low-Fat Hydrolyzed Soy Canine, Prescription Diet C/D Multicare Low-Fat Canine, Prescription Diet Gastrointestinal Biome Stress Feline, and Prescription Diet C/D Multicare Stress Feline. These formulations aim to prevent adverse food reactions, promote healthy skin in pets with sensitivities, and feature Hill's ActivBiome+ ingredient technology, which is proven to swiftly support digestive health by activating the gut microbiome.

In February 2024, Better Choice Company Inc., a US-based pet health and wellness company, acquired Aimia Pet Healthco Inc. for an undisclosed amount. Through this acquisition, Better Choice Company expanded its product portfolio in the pet health and wellness sector, with a particular focus on weight management supplements for pets. This strategic move addresses the widespread issue of pet obesity, which affects more than half of the global dog and cat population and can contribute to health conditions including arthritis, diabetes, and hypertension. Aimia Pet Healthco Inc. is a Canada-based provider of pet healthcare services.

Major companies operating in the pet obesity management market are Mars Inc., Zoetis Inc., Purina PetCare, Royal Canin SAS, Hill's Pet Nutrition Inc, Drools Pet Food Pvt Ltd, Virbac S.A., Blue Buffalo Pet Products Inc, Dechra Pharmaceuticals plc, Neogen Corp, Merrick Pet Care Inc, Natural Balance Pet Foods Inc, Canidae Inc, Nutro Inc, FARMINA PET FOODS, VioVet Ltd., Rolf C. Hagen Inc, Delicate Care Ltd., Orijen Pet Foods, ACANA HUNGARY LTD, Wellness Pet Company, Diamond Pet Foods, JustFoodForDogs.

North America was the largest region in the pet obesity management market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the pet obesity management market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the pet obesity management market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

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