Popcorn Market - Global Industry Size, Share, Trends, Opportunity, & Forecast, 2020-2030

Microwave Popcorn is the fastest growing segment, Asia-Pacific is the largest market globally

The Global Popcorn Market, valued at USD 9.89 Million in 2024, is projected to experience a CAGR of 11.86% to reach USD 19.38 Million by 2030. Popcorn, defined as kernels of Zea mays var. everta, is a whole grain maize product that expands when heated to become an edible puffed snack. The global market for this product is primarily driven by increasing consumer demand for convenient, healthier snack options, leveraging popcorn's perception as a low-calorie, high-fiber, and whole-grain food. The deep-rooted association of popcorn with entertainment, encompassing both traditional cinema and at-home streaming, consistently stimulates consumption.

Key Market Drivers

The global popcorn market's expansion is significantly influenced by increasing consumer preference for healthier snack options. As consumers become more health-conscious, they actively seek snacks aligned with nutritional goals, viewing popcorn as a whole grain, high-fiber, and lower-calorie alternative to other snack categories. This trend contributes to broader snacking behavior shifts; according to the National Coffee Association, in 2024, daily snack consumption in the U. S. rose by 40%, a trend from which perceived healthier options like popcorn directly benefit.

Key Market Challenges

The global popcorn market faces a substantial challenge in the inherent volatility of raw material prices, specifically for popcorn-grade maize. This susceptibility to fluctuations, often caused by adverse weather conditions and agricultural cycles, directly impedes market expansion by introducing significant cost uncertainties for manufacturers. Unpredictable raw material costs disrupt production planning and procurement strategies, making it difficult for companies to maintain stable profit margins. When the price of key inputs rises, manufacturers are often compelled to either absorb these increased costs, thereby reducing profitability, or pass them on to consumers through higher product prices. This latter action can diminish consumer purchasing power and subsequently dampen overall demand for popcorn products.

Key Market Trends

E-commerce and Online Retail Expansion represents a pivotal trend, broadening market access for popcorn brands by leveraging digital platforms. This channel facilitates direct-to-consumer sales, allowing for a wider array of specialty and niche popcorn products to reach consumers beyond traditional retail shelves. It also supports personalized marketing and subscription models, fostering customer loyalty and driving repeat purchases. According to the Specialty Food Association's "State of the Specialty Food Industry Report 2024," e-commerce sales within the specialty food sector grew by 6.6 percent in 2023, reflecting a continued shift towards online purchasing across snack categories.

Key Market Players Profiled:

• Campbell Soup Company
• PepsiCo Inc.
• Conagra Brands, Inc.
• Weaver Popcorn Bulk, LLC
• Quinn Foods LLC
• The Hershey Company
• The Eagle Family Foods Group LLC
• Catapult Enterprises Ltd (PROPER)
• American Pop Corn Company (JOLLY TIME)
• Intersnack Group GmbH & Co. KG

Report Scope:

In this report, the Global Popcorn Market has been segmented into the following categories:

By Product:

• Microwave Popcorn
• Ready-to-Eat Popcorn

By Sales Channel:

• Hypermarkets/Supermarkets
• Departmental Stores
• Online
• Others

By Region:

• North America
• Europe
• Asia Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Popcorn Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

This product will be delivered within 1-3 business days.