Key Highlights
- Personal hygiene market includes retail sales of anti-perspirants & deodorants, soap, and bath & shower products. Anti-perspirants & deodorants segment covers all antiperspirants and deodorants in spray, stick, roll-on, cream, gel and solid formats. Soap segment includes both bar soap and liquid soaps. Bath & shower products segment includes bubble baths, as well as bath-time washing gels and lotions. It also covers non-liquid bath additives such as bath bombs, beads, and salts. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
- The South Korean personal hygiene market recorded revenues of $568.1 million in 2024, representing a compound annual growth rate (CAGR) of 2.6% between 2019-24.
- Market consumption volume increased with a CAGR of 4.7% between 2019-24, reaching a total of 122.9 million units in 2024.
- The South Korean personal hygiene market experienced significant growth during the review period (2019-24), driven by rising disposable incomes and heightened personal hygiene awareness, especially due to the COVID-19 pandemic. For instance, according to the Bank of Korea, net disposable income per household in South Korea increased to $44,635.1 in 2024, from $42,591.2 in 2019.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the personal hygiene market in South Korea
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the personal hygiene market in South Korea
- Leading company profiles reveal details of key personal hygiene market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the South Korea personal hygiene market with five year forecasts by both value and volume
Reasons to Buy
- What was the size of the South Korea personal hygiene market by value in 2024?
- What will be the size of the South Korea personal hygiene market in 2029?
- What factors are affecting the strength of competition in the South Korea personal hygiene market?
- How has the market performed over the last five years?
- What are the main segments that make up South Korea's personal hygiene market?
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- LG Corp
- Amorepacific Corp
- Reckitt Benckiser Group Plc
- Unilever Plc

