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Household Products in Singapore

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    Report

  • 42 Pages
  • June 2025
  • Region: Singapore
  • MarketLine
  • ID: 5992434
Household Products in Singapore industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The household products market includes retail sales of textile washing products, tissue & hygiene, dishwashing products, general purpose cleaners, insecticides, and others. The scope of others includes air fresheners, bleach, furniture & floor polish, shoe polish, scouring products and toilet care. Market volume represents retail sales volume. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions have been made using constant annual average 2024 exchange rates.
  • The Singaporean household products market recorded revenues of $420.3 million in 2024, representing a compound annual growth rate (CAGR) of 3.4% between 2019-24.
  • Market consumption volume increased with a CAGR of 1.9% between 2019-24, reaching a total of 65.6 million units in 2024.
  • The moderate growth of the Singaporean household products market during 2019-24 can be attributed to the steady economic performance, high urbanization, and a strong emphasis on hygiene and home organization.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the household products market in Singapore
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the household products market in Singapore
  • Leading company profiles reveal details of key household products market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Singapore household products market with five year forecasts

Reasons to Buy

  • What was the size of the Singapore household products market by value in 2024?
  • What will be the size of the Singapore household products market in 2029?
  • What factors are affecting the strength of competition in the Singapore household products market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Singapore's household products market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Singaporean household products market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered over the same period?
7.5. What are the most popular brands in the Singaporean household products market?
7.6. What have been the most significant M&A deals in the Singaporean household products market during 2024?
8 Company Profiles
8.1. Reckitt Benckiser Group Plc
8.2. Salim Group
8.3. Unilever Plc
8.4. Lion Corp
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher
List of Tables
Table 1: Singapore household products market value: $ million, 2019-24
Table 2: Singapore household products market volume: million units, 2019-24
Table 3: Singapore household products market category segmentation: % share, by value, 2019-24
Table 4: Singapore household products market category segmentation: $ million, 2019-24
Table 5: Singapore household products market geography segmentation: $ million, 2024
Table 6: Singapore household products market distribution: % share, by value, 2024
Table 7: Singapore household products market value forecast: $ million, 2024-29
Table 8: Singapore household products market volume forecast: million units, 2024-29
Table 9: Singapore household products market share: % share, by value, 2024
Table 10: Reckitt Benckiser Group Plc: Key Facts
Table 11: Reckitt Benckiser Group Plc: Annual Financial Ratios
Table 12: Reckitt Benckiser Group Plc: Key Employees
Table 13: Salim Group: Key Facts
Table 14: Salim Group: Key Employees
Table 15: Unilever Plc: Key Facts
Table 16: Unilever Plc: Annual Financial Ratios
Table 17: Unilever Plc: Key Employees
Table 18: Lion Corp: Key Facts
Table 19: Lion Corp: Annual Financial Ratios
Table 20: Lion Corp: Key Employees
Table 21: Singapore Size of Population (Million), 2020-24
Table 22: Singapore Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 23: Singapore GDP (Current Prices, $ Billion), 2020-24
Table 24: Singapore Inflation, 2020-24
Table 25: Singapore Consumer Price Index (Absolute), 2020-24
Table 26: Singapore Exchange Rate, 2019-24
List of Figures
Figure 1: Singapore household products market value: $ million, 2019-24
Figure 2: Singapore household products market volume: million units, 2019-24
Figure 3: Singapore household products market category segmentation: $ million, 2019-24
Figure 4: Singapore household products market geography segmentation: % share, by value, 2024
Figure 5: Singapore household products market distribution: % share, by value, 2024
Figure 6: Singapore household products market value forecast: $ million, 2024-29
Figure 7: Singapore household products market volume forecast: million units, 2024-29
Figure 8: Forces driving competition in the household products market in Singapore, 2024
Figure 9: Drivers of buyer power in the household products market in Singapore, 2024
Figure 10: Drivers of supplier power in the household products market in Singapore, 2024
Figure 11: Factors influencing the likelihood of new entrants in the household products market in Singapore, 2024
Figure 12: Factors influencing the threat of substitutes in the household products market in Singapore, 2024
Figure 13: Drivers of degree of rivalry in the household products market in Singapore, 2024
Figure 14: Singapore household products market share: % share, by value, 2024

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Reckitt Benckiser Group Plc
  • Salim Group
  • Unilever Plc
  • Lion Corp