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Household Products in India

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    Report

  • 41 Pages
  • June 2025
  • Region: India
  • MarketLine
  • ID: 5992477
Household Products in India industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The household products market includes retail sales of textile washing products, tissue & hygiene, dishwashing products, general purpose cleaners, insecticides, and others. The scope of others includes air fresheners, bleach, furniture & floor polish, shoe polish, scouring products and toilet care. Market volume represents retail sales volume. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions have been made using constant annual average 2024 exchange rates.
  • The Indian household products market recorded revenues of $8.49 billion in 2024, representing a compound annual growth rate (CAGR) of 5.2% between 2019-24.
  • Market consumption volume increased with a CAGR of 4.4% between 2019-24, reaching a total of 4.52 billion units in 2024.
  • The healthy growth of the Indian household products market during 2019-24 can be attributed to the rising disposable incomes, rapid urbanization, and growing consumer awareness of hygiene and home care.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the household products market in India
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the household products market in India
  • Leading company profiles reveal details of key household products market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the India household products market with five year forecasts

Reasons to Buy

  • What was the size of the India household products market by value in 2024?
  • What will be the size of the India household products market in 2029?
  • What factors are affecting the strength of competition in the India household products market?
  • How has the market performed over the last five years?
  • What are the main segments that make up India's household products market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Indian household products market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered over the same period?
7.5. What are the most popular brands in the Indian household products market?
8 Company Profiles
8.1. Unilever Plc
8.2. RSPL Ltd
8.3. Reckitt Benckiser Group Plc
8.4. Godrej Consumer Products Ltd
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher
List of Tables
Table 1: India household products market value: $ million, 2019-24
Table 2: India household products market volume: million units, 2019-24
Table 3: India household products market category segmentation: % share, by value, 2019-24
Table 4: India household products market category segmentation: $ million, 2019-24
Table 5: India household products market geography segmentation: $ million, 2024
Table 6: India household products market distribution: % share, by value, 2024
Table 7: India household products market value forecast: $ million, 2024-29
Table 8: India household products market volume forecast: million units, 2024-29
Table 9: India household products market share: % share, by value, 2024
Table 10: Unilever Plc: Key Facts
Table 11: Unilever Plc: Annual Financial Ratios
Table 12: Unilever Plc: Key Employees
Table 13: RSPL Ltd: Key Facts
Table 14: RSPL Ltd: Key Employees
Table 15: Reckitt Benckiser Group Plc: Key Facts
Table 16: Reckitt Benckiser Group Plc: Annual Financial Ratios
Table 17: Reckitt Benckiser Group Plc: Key Employees
Table 18: Godrej Consumer Products Ltd: Key Facts
Table 19: Godrej Consumer Products Ltd: Annual Financial Ratios
Table 20: Godrej Consumer Products Ltd: Key Employees
Table 21: India Size of Population (Million), 2020-24
Table 22: India Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 23: India GDP (Current Prices, $ Billion), 2020-24
Table 24: India Inflation, 2020-24
Table 25: India Consumer Price Index (Absolute), 2020-24
Table 26: India Exchange Rate, 2019-24
List of Figures
Figure 1: India household products market value: $ million, 2019-24
Figure 2: India household products market volume: million units, 2019-24
Figure 3: India household products market category segmentation: $ million, 2019-24
Figure 4: India household products market geography segmentation: % share, by value, 2024
Figure 5: India household products market distribution: % share, by value, 2024
Figure 6: India household products market value forecast: $ million, 2024-29
Figure 7: India household products market volume forecast: million units, 2024-29
Figure 8: Forces driving competition in the household products market in India, 2024
Figure 9: Drivers of buyer power in the household products market in India, 2024
Figure 10: Drivers of supplier power in the household products market in India, 2024
Figure 11: Factors influencing the likelihood of new entrants in the household products market in India, 2024
Figure 12: Factors influencing the threat of substitutes in the household products market in India, 2024
Figure 13: Drivers of degree of rivalry in the household products market in India, 2024
Figure 14: India household products market share: % share, by value, 2024

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Unilever Plc
  • RSPL Ltd
  • Reckitt Benckiser Group Plc
  • Godrej Consumer Products Ltd