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Household Products in Scandinavia

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    Report

  • 40 Pages
  • June 2025
  • Region: Denmark, Norway, Sweden
  • MarketLine
  • ID: 5992575
Household Products in Scandinavia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The household products market includes retail sales of textile washing products, tissue & hygiene, dishwashing products, general purpose cleaners, insecticides, and others. The scope of others includes air fresheners, bleach, furniture & floor polish, shoe polish, scouring products and toilet care. Market volume represents retail sales volume. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions have been made using constant annual average 2024 exchange rates.
  • The Scandinavian household products market recorded revenues of $2.70 billion in 2024, representing a compound annual growth rate (CAGR) of 0.4% between 2019-24.
  • Market consumption volume increased with a CAGR of 1.1% between 2019-24, reaching a total of 770.6 million units in 2024.
  • The sluggish growth of the Scandinavian household products market during 2019-24 can be attributed to a combination of economic uncertainty, inflationary pressures, and changing consumer behavior.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the household products market in Scandinavia
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the household products market in Scandinavia
  • Leading company profiles reveal details of key household products market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Scandinavia household products market with five year forecasts

Reasons to Buy

  • What was the size of the Scandinavia household products market by value in 2024?
  • What will be the size of the Scandinavia household products market in 2029?
  • What factors are affecting the strength of competition in the Scandinavia household products market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Scandinavia's household products market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Scandinavian household products market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered over the same period?
7.5. What are the most popular brands in Scandinavian the household products market?
8 Company Profiles
8.1. Unilever Plc
8.2. Essity AB
8.3. Metsa Group
8.4. Reckitt Benckiser Group Plc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher
List of Tables
Table 1: Scandinavia household products market value: $ million, 2019-24
Table 2: Scandinavia household products market volume: million units, 2019-24
Table 3: Scandinavia household products market category segmentation: % share, by value, 2019-24
Table 4: Scandinavia household products market category segmentation: $ million, 2019-24
Table 5: Scandinavia household products market geography segmentation: $ million, 2024
Table 6: Scandinavia household products market distribution: % share, by value, 2024
Table 7: Scandinavia household products market value forecast: $ million, 2024-29
Table 8: Scandinavia household products market volume forecast: million units, 2024-29
Table 9: Scandinavia household products market share: % share, by value, 2024
Table 10: Unilever Plc: Key Facts
Table 11: Unilever Plc: Annual Financial Ratios
Table 12: Unilever Plc: Key Employees
Table 13: Essity AB: Key Facts
Table 14: Essity AB: Annual Financial Ratios
Table 15: Essity AB: Key Employees
Table 16: Metsa Group: Key Facts
Table 17: Metsa Group: Key Employees
Table 18: Reckitt Benckiser Group Plc: Key Facts
Table 19: Reckitt Benckiser Group Plc: Annual Financial Ratios
Table 20: Reckitt Benckiser Group Plc: Key Employees
Table 21: Scandinavia Exchange Rate, 2019-24
List of Figures
Figure 1: Scandinavia household products market value: $ million, 2019-24
Figure 2: Scandinavia household products market volume: million units, 2019-24
Figure 3: Scandinavia household products market category segmentation: $ million, 2019-24
Figure 4: Scandinavia household products market geography segmentation: % share, by value, 2024
Figure 5: Scandinavia household products market distribution: % share, by value, 2024
Figure 6: Scandinavia household products market value forecast: $ million, 2024-29
Figure 7: Scandinavia household products market volume forecast: million units, 2024-29
Figure 8: Forces driving competition in the household products market in Scandinavia, 2024
Figure 9: Drivers of buyer power in the household products market in Scandinavia, 2024
Figure 10: Drivers of supplier power in the household products market in Scandinavia, 2024
Figure 11: Factors influencing the likelihood of new entrants in the household products market in Scandinavia, 2024
Figure 12: Factors influencing the threat of substitutes in the household products market in Scandinavia, 2024
Figure 13: Drivers of degree of rivalry in the household products market in Scandinavia, 2024
Figure 14: Scandinavia household products market share: % share, by value, 2024

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Unilever Plc
  • Essity AB
  • Metsa Group
  • Reckitt Benckiser Group Plc