Digital Advertising in Asia-Pacific

Key Highlights

• Digital advertising involves promoting products, services, or brands through various digital platforms, such as social media, search engines, mobile applications, websites, and other online channels. It includes various advertising techniques, such as video advertising, mobile advertising, and social media advertising.
• The Asia-Pacific digital advertising market recorded revenues of $132.1 billion in 2024, representing a compound annual growth rate (CAGR) of 6.4% between 2019 and 2024.
• The mobile segment accounted for the market's largest proportion in 2024, with total revenues of $102.0 billion, equivalent to 77.3% of the market's overall value.
• In 2024, the Asia-Pacific digital advertising market recorded an annual growth of 15.0%. The growth is attributed to the continued expansion of social commerce and e-commerce, which resulted in the deployment of digital campaigns across social media platforms and websites. According to the publisher, in 2024, the Asia-Pacific social commerce market reached $899.2 billion, up 28.0% annually.

Report Scope

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in Asia-Pacific
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in Asia-Pacific
• Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Asia-Pacific digital advertising market with five year forecasts by both value and volume

Reasons to Buy

• What was the size of the Asia-Pacific digital advertising market by value in 2024?
• What will be the size of the Asia-Pacific digital advertising market in 2029?
• What factors are affecting the strength of competition in the Asia-Pacific digital advertising market?
• How has the market performed over the last five years?
• What are the main segments that make up Asia-Pacific's digital advertising market?