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Household Products in Switzerland

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    Report

  • 45 Pages
  • June 2025
  • Region: Switzerland
  • MarketLine
  • ID: 5992670
Household Products in Switzerland industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The household products market includes retail sales of textile washing products, tissue & hygiene, dishwashing products, general purpose cleaners, insecticides, and others. The scope of others includes air fresheners, bleach, furniture & floor polish, shoe polish, scouring products and toilet care. Market volume represents retail sales volume. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions have been made using constant annual average 2024 exchange rates.
  • The Swiss household products market recorded revenues of $1.89 billion in 2024, representing a compound annual growth rate (CAGR) of 5.3% between 2019 and 2024.
  • Market consumption volume increased with a CAGR of 1.1% between 2019 and 2024, reaching a total of 165.7 million units in 2024.
  • The healthy growth of the Swiss household products market during 2019-24 can be attributed to the strong consumer purchasing power, a stable economy, and a high standard of living that supported consistent demand for quality and innovative household goods.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the household products market in Switzerland
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the household products market in Switzerland
  • Leading company profiles reveal details of key household products market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Switzerland household products market with five year forecasts

Reasons to Buy

  • What was the size of the Switzerland household products market by value in 2024?
  • What will be the size of the Switzerland household products market in 2029?
  • What factors are affecting the strength of competition in the Switzerland household products market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Switzerland's household products market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Swiss household products market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered over the same period?
7.5. What are the most popular brands in the Swiss household products market?
8 Company Profiles
8.1. The Procter & Gamble Co
8.2. Henkel AG & Co KGaA
8.3. Essity AB
8.4. Unilever Plc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher
List of Tables
Table 1: Switzerland household products market value: $ million, 2019-24
Table 2: Switzerland household products market volume: million units, 2019-24
Table 3: Switzerland household products market category segmentation: % share, by value, 2019-24
Table 4: Switzerland household products market category segmentation: $ million, 2019-24
Table 5: Switzerland household products market geography segmentation: $ million, 2024
Table 6: Switzerland household products market distribution: % share, by value, 2024
Table 7: Switzerland household products market value forecast: $ million, 2024-29
Table 8: Switzerland household products market volume forecast: million units, 2024-29
Table 9: Switzerland household products market share: % share, by value, 2024
Table 10: The Procter & Gamble Co: Key Facts
Table 11: The Procter & Gamble Co: Annual Financial Ratios
Table 12: The Procter & Gamble Co: Key Employees
Table 13: The Procter & Gamble Co: Key Employees Continued
Table 14: Henkel AG & Co KGaA: Key Facts
Table 15: Henkel AG & Co KGaA: Annual Financial Ratios
Table 16: Henkel AG & Co KGaA: Key Employees
Table 17: Essity AB: Key Facts
Table 18: Essity AB: Annual Financial Ratios
Table 19: Essity AB: Key Employees
Table 20: Unilever Plc: Key Facts
Table 21: Unilever Plc: Annual Financial Ratios
Table 22: Unilever Plc: Key Employees
Table 23: Switzerland Size of Population (Million), 2020-24
Table 24: Switzerland Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 25: Switzerland GDP (Current Prices, $ Billion), 2020-24
Table 26: Switzerland Inflation, 2020-24
Table 27: Switzerland Consumer Price Index (Absolute), 2020-24
Table 28: Switzerland Exchange Rate, 2019-24
List of Figures
Figure 1: Switzerland household products market value: $ million, 2019-24
Figure 2: Switzerland household products market volume: million units, 2019-24
Figure 3: Switzerland household products market category segmentation: $ million, 2019-24
Figure 4: Switzerland household products market geography segmentation: % share, by value, 2024
Figure 5: Switzerland household products market distribution: % share, by value, 2024
Figure 6: Switzerland household products market value forecast: $ million, 2024-29
Figure 7: Switzerland household products market volume forecast: million units, 2024-29
Figure 8: Forces driving competition in the household products market in Switzerland, 2024
Figure 9: Drivers of buyer power in the household products market in Switzerland, 2024
Figure 10: Drivers of supplier power in the household products market in Switzerland, 2024
Figure 11: Factors influencing the likelihood of new entrants in the household products market in Switzerland, 2024
Figure 12: Factors influencing the threat of substitutes in the household products market in Switzerland, 2024
Figure 13: Drivers of degree of rivalry in the household products market in Switzerland, 2024
Figure 14: Switzerland household products market share: % share, by value, 2024

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • The Procter & Gamble Co
  • Henkel AG & Co KGaA
  • Essity AB
  • Unilever Plc