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Cat Care in Italy

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    Report

  • 46 Pages
  • September 2025
  • Region: Italy
  • MarketLine
  • ID: 5992704
Cat Care in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The cat care market includes retail sales of cat food, cat litter, cat treats & milk, and cat toys. The cat food segment covers dry cat food, kitten food, and moist cat food. The cat litter segment includes silica-based litters, clumping clay litter, and non-clumping clay litters. The cat treats & milk segment includes softy treats, crunchy treats, dehydrated fish or meat treats, dental treats, etc. The cat milk segment covers powdered cat milk formulas, flavored cat milk drinks, etc. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
  • The Italian cat care market recorded revenues of $2.21 billion in 2024, representing a compound annual growth rate (CAGR) of 6.8% between 2019-24.
  • The cat food segment accounted for the market's largest proportion in 2024, with total revenues of $1.98 billion, equivalent to 89.2% of the market's overall value.
  • The Italian cat care market grew at a healthy rate between 2019-24 due to rising cat ownership and changing consumer attitudes. For example, according to the European Pet Food Industry Federation (FEDIAF), in 2024, approximately 22% of Italian households owned at least one cat.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the cat care market in Italy
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the cat care market in Italy
  • Leading company profiles reveal details of key cat care market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Italy cat care market with five year forecasts

Reasons to Buy

  • What was the size of the Italy cat care market by value in 2024?
  • What will be the size of the Italy cat care market in 2029?
  • What factors are affecting the strength of competition in the Italy cat care market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Italy's cat care market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market share
1.6. Market rivalry
1.7. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Italian cat care market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered during 2019-24?
7.5. What are the most popular brands in the Italian cat care market?
8 Company Profiles
8.1. Nestle SA
8.2. Mars Inc
8.3. Colgate-Palmolive Co
8.4. Bolton Group BV
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher
List of Tables
Table 1: Italy cat care market value: $ million, 2019-24
Table 2: Italy cat care market category segmentation: % share, by value, 2019-24
Table 3: Italy cat care market category segmentation: $ million, 2019-24
Table 4: Italy cat care market geography segmentation: $ million, 2024
Table 5: Italy cat care market distribution: % share, by value, 2024
Table 6: Italy cat care market value forecast: $ million, 2024-29
Table 7: Italy cat care market share: % share, by value, 2024
Table 8: Nestle SA: Key Facts
Table 9: Nestle SA: Annual Financial Ratios
Table 10: Nestle SA: Key Employees
Table 11: Nestle SA: Key Employees Continued
Table 12: Mars Inc: Key Facts
Table 13: Mars Inc: Key Employees
Table 14: Mars Inc: Key Employees Continued
Table 15: Colgate-Palmolive Co: Key Facts
Table 16: Colgate-Palmolive Co: Annual Financial Ratios
Table 17: Colgate-Palmolive Co: Key Employees
Table 18: Colgate-Palmolive Co: Key Employees Continued
Table 19: Colgate-Palmolive Co: Key Employees Continued
Table 20: Colgate-Palmolive Co: Key Employees Continued
Table 21: Bolton Group BV: Key Facts
Table 22: Bolton Group BV: Key Employees
Table 23: Italy Size of Population (Million), 2020-24
Table 24: Italy Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 25: Italy GDP (Current Prices, $ Billion), 2020-24
Table 26: Italy Inflation, 2020-24
Table 27: Italy Consumer Price Index (Absolute), 2020-24
Table 28: Italy Exchange Rate, 2019-24
List of Figures
Figure 1: Italy cat care market value: $ million, 2019-24
Figure 2: Italy cat care market category segmentation: $ million, 2019-24
Figure 3: Italy cat care market geography segmentation: % share, by value, 2024
Figure 4: Italy cat care market distribution: % share, by value, 2024
Figure 5: Italy cat care market value forecast: $ million, 2024-29
Figure 6: Forces driving competition in the cat care market in Italy, 2024
Figure 7: Drivers of buyer power in the cat care market in Italy, 2024
Figure 8: Drivers of supplier power in the cat care market in Italy, 2024
Figure 9: Factors influencing the likelihood of new entrants in the cat care market in Italy, 2024
Figure 10: Factors influencing the threat of substitutes in the cat care market in Italy, 2024
Figure 11: Drivers of degree of rivalry in the cat care market in Italy, 2024
Figure 12: Italy cat care market share: % share, by value, 2024

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Nestle SA
  • Mars Inc
  • Colgate-Palmolive Co
  • Bolton Group BV