Artificial Intelligence in Business Management is a review of artificial intelligence (AI) applications in businesses. This book adopts a cross-disciplinary strategy toward AI adoption. Book chapters explore many projects that go beyond simple data management and accessibility to showcase the growing role of artificial intelligence and machine learning in the enterprise data space. AI methods for tackling marketing and commercial strategies, as well as the use of AI and machine learning in tourism, insurance and healthcare systems, are discussed. A study on the significance of cultural assets in evaluating risks and protection is also presented. The content gives valuable insights on the application and implications of artificial intelligence and machine learning from this book to readers aiming for corporate roles, such as directors, executives, senior software developers, and digital transformation managers.
The book is an essential resource for researchers and professionals in business, economics, and allied disciplines.
The book is an essential resource for researchers and professionals in business, economics, and allied disciplines.
Readership:
Researchers and professionals in business, economics and allied disciplines.Table of Contents
FOREWORD- PREFACE
- INTRODUCTION
- Literature Review
- AI and Marketing
- Core Elements of AI Marketing
- Big Data (BD)
- Machine Learning
- Powerful Solution
- Challenges of AI Marketing
- Managing Difficulties in Deployment
- Obtaining Support within the Company
- Problems of Ethics
- Excessive Dependence on Electronics
- Cost of Investment
- Loss of Trust
- Inadequate IT Systems/Infrastructure
- Privacy of Data/Information
- HR
- Lack of or Insufficient Information
- Marketing Areas AI Affect
- Customer insights powered by AI
- Ability to Predict
- Product Packaging and Retail Sales
- Consumer Behaviour Analysis
- The Power of Digital Ads and Laser-Guided Promotion
- Bringing Together Augmented and Virtual Reality
- Optimization of Retailing
- Pricing Dynamics
- Ability to Search Visually
- Individualized Reaction
- Sales Process
- Service to Customers Using Robots
- Constructing the Layout of Websites
- Revenue Projections
- Promotional Videos
- Optimization of the Campaign
- Finding and Suggesting Related Products
- Recognizing Little-Known Swayers
- Make Sure your Info is Secure and Private
- Collecting, Analyzing, and Summarizing Information
- Advertising Houses for Sale
- Effective Management of a Drop-Down Menu-Based Catalogue
- Anti-Fraud Measures
- Cyberspace-based Media Systems
- AI-enhanced Client Comprehension
- Electronic Mail Content Curation Robots
- Information Management and Data-Informed Policy Making
- Dedicated Channel Ads
- Studies in Marketing
- The Customized Distribution of Media
- Chatbot
- Systematize Mundane Activities
- Summary of Ai in Marketing
- Benefits of AI Marketing
- Customer Information Transfer
- Helps with Targeted Advertising
- Excellent Service to the Customer
- Save Money
- Improved Outcomes from the Marketing Group
- Smarten up Marketing
- Maximize the Benefits of your Advertising Efforts
- Optimize Search Results
- Campaign Improvement
- Customize the Experience
- Helps Customers out More
- The Future of AI in Marketing
- Implications
- CONCLUSION
- REFERENCES
- AND HOSPITALITY INDUSTRY IN EMERGING ECONOMIES
- INTRODUCTION
- LITERATURE REVIEW
- AI
- How AI is Used in the Hospitality
- Chatbots
- Data Analysis
- Wide Range of Languages
- Effectiveness and Automation
- Voice-activated Functions
- Easy Reservations
- Hyper-dynamic Pricing
- AI on Customer Experiences in the Tourism and Hospitality Industry
- Applying Intelligence to Improve Business Procedures
- Contacting and Talking to Clients
- Responding to Comments from our Clients
- Understands Customers Language
- Customers Self-service
- Information
- Reservation, and Checking Out
- Fuels the Visitor's Journey/Experience
- Provide Better Service
- Enhance the Reservation Process
- Make Predictions
- Teamwork
- Consistently Provide for the Needs of Guest/Customers
- Customer Loyalty
- Customer Issues Resolution
- Analyzing the Competition
- Predictive Segmentation
- Projecting Occupancy
- Improved Productivity and Effectiveness
- Visitor/Guest Satisfaction
- Easy and Efficient Reservations
- Pro-active Servicing
- Personalization of Customer Service
- AI helps the Promotion/marketing of Hospitality Sector
- Monitoring of brand or Company
- Paperless or Electronic Registration
- Safety Enhancements
- Better Customer Interactions
- Accurate Forecasts
- IMPLICATIONS
- AI AND FUTURE OF HOSPITALITY
- Assimilation into the Internet of Things
- Greater Participation
- Increased Scope for Customization
- Best Experiences
- VR and AR
- CONCLUSION
- REFERENCES
- INTRODUCTION
- Literature
- Machine Learning
- Automated Machine Learning (AML)
- GT-UCB
- ML for Management
- Chatbots
- Aspects of ML on Business
- Consumer Behaviour
- The Use of ML in Online Marketing
- Enhance Customer Experience
- Estimation of Future Consumer Demands
- ML and Consumer’s Moral Principles
- Customer Response
- Solving Market Problem
- Marketing on Social Networks
- Consumer Preference
- Decisions in Marketing
- Customer relationship management
- ML and Sales
- Personalization
- Consumer Journey
- Customer Engagement
- CONCLUSION
- REFERENCES
- ACCOUNTS
- INTRODUCTION
- LITERATURE
- AI
- AI in Finance and Accounting
- Incorporating AI Into Corporate Policy Enforcement
- Robotic Intelligence Can make Entering and Analyzing Information much more Efficient
- Enhanced Bookkeeping
- Enhanced Monitoring and Command
- Better Accounting Information Allows for more Educated Business Choices
- Business Integration
- Role of AI in Accounting and Finance
- Invisible Bookkeeping
- AI Automation
- Getting Useful Information
- AI Expands Accounting Sub-disciplines
- The Use of AI and Robotics in Accounting can Lead to Useful New Discoveries
- Accounting Jobs may Evolve as a Result of AI and Automation
- Automation of Tasks by Robots
- The use of AI can Mitigate Fraud Risk
- AI Makes Financial Projections
- Using AI to Complete Taxes
- AI and Automation Make Accountants More Proactive
- Robots are Starting to Act Like Humans
- The Mechanization of Routine Tasks
- Using AI, Bookkeeping Processes Can be Automated
- Faster Results
- Reducing Red Tape During the Closing Process
- AI Helps in Billing and Invoicing
- Auditing, Anti-fraud Protection
- Robotic Artificial Intelligence Aids in Vendor Screening
- Strengthened Protection and Accuracy of Audits
- Machine Learning Chatbots
- AI is Able to Process Unstructured Data
- AI Efficiently Enters and Analyzes Data
- Analytics and Data Processing
- Audit
- Procurement
- Process Finance
- Accurate Decisions
- Automated Trading Systems
- Boost Compliance
- Internal Auditing is Made Better by AI
- AI Makes Financial Procedures Better
- AI is Starting to Emulate Human Work Processes
- Accountancy Fraud
- Automation of Accounting Processes via AI Tools
