This research book compiles concise reviews on business trends that drive innovation and competitive advantages. The book includes 15 referenced chapters covering topics in advertising, agriculture, digital marketing, human resource management, healthcare and sustainability. Chapters focus on the use of disruptive technologies such as virtual reality, artificial intelligence and Internet of Things that harness the power of big data and visualizations to provide a framework for insightful analytics. Readers will be able to understand the practical applications and implications of these technologies so that they can apply them to their businesses. Special topics of interest are highlighted, including industry 4.0, women empowerment for industry 5.0, sustainability models for achieving UN SDG 9, over the top media platforms, and more.
Readership
Business students, researchers, managers and entrepreneurs.Table of Contents
- CONTENTS
- FOREWORD
- PREFACE
- ACKNOWLEDGEMENTS
- LIST OF CONTRIBUTORS
CHAPTER 1 RISK ANALYSIS OF IMPLEMENTING IMMERSIVE TECHNOLOGY IN THE
- HEALTHCARE SYSTEM
- Mohammad Nasfikur R. Khan, Kari J. Lippert and Robert J. Cloutier
- INTRODUCTION
- BACKGROUND
- Immersive Technologies
- VR
- AR
- Immersive Technologies in Medical Sciences
- CONCEPT OF OPERATIONS (CONOPS)
- STAKEHOLDERS
- Desirements of the Stakeholders
- RISK IDENTIFICATION
- Assessing the Context
- Risk Identifying
- Analyzing the Risk
- Evaluate the Risk Factors
- Assessing the Risk
- RISK ANALYSIS
- FMEA (Failure Mode and Effects Analysis)
- CLD (Causal Loop Diagram)
- FTA (Fault Tree Analysis)
- Ishikawa Diagram
- RISK HANDLING AND MONITORING
- Avoiding
- Retention
- Sharing
- Transferring
- Prevention
- CONCLUSION
- BIBLIOGRAPHY
CHAPTER 2 INTERNET OF THINGS (IOT) IN THE AGRICULTURE SECTOR TOWARD
- URBAN GREENING
- Pawan Whig, Shama Kouser, Ashima Bhatnagar Bhatia, Arun Velu and Yusuf Jibrin
- Alkali
- INTRODUCTION
- IoT (Internet of Things)
- Methods and Techniques for Smart Agriculture
- Precision Farming
- Farming in a Greenhouse
- Farming in Cities
- Case Study
- IoT: Fundamentally Redefining How Business Is Done in the Twenty-First Century
- Agriculture IoT Applications
- Intelligent Irrigation
- System for Pest and Weed Control
- Crop Evaluation
- Fertilization with Pinpoint Accuracy
- Challenges and Solutions
- CONCLUSION
- BIBLIOGRAPHY
CHAPTER 3 EMBODIED IMMERSION: EXPLORING THE CONVERGENCE OF HAPTIC
- VR AND PERVASIVE VISUAL SENSORS
- Isha Pant, Ashish Joshi and Pragya Baluni
- BACKGROUND AND DRIVING FORCES
- Perception and Reality
- Targeted Tendencies
- Artificial Sensory Stimulation
- Perception
- Giant Leap with Visual Sensor Networks
- DRIVING GROWTH OF AUGMENTED AND VIRTUAL REALITY
- Escaping with VR Realm
- VR Scene Modeling
- VR Model Optimization
- VIRTUALIZATION OF SENSOR NETWORKS
- Testing the Boundaries with Visual Sensor Networking in VR Modeling
- Visual Data Accumulation Challenges
- EMERGING AR AND VR TRENDS
- CONCLUSION
- BIBLOGRAPHY
CHAPTER 4 POST-PANDEMIC OTT MEDIA HEGEMONY IN INDIA: A SOCIO-
- ECONOMIC PERSPECTIVE
- Madhuri Yadav and Sukanta Kumar Baral
- INTRODUCTION
- OTT in India and COVID-19 Pandemic
- Literature Review
- Objectives of the Study
- RESULTS AND DISCUSSION
- Results
- Socio-Economic Perspectives
- DISCUSSION
- CONCLUSION
- BIBLOGRAPHY
CHAPTER 5 THE DIGITAL DISRUPTION MODEL: REDEFINING THE HEALTHCARE
- SECTOR WITH INNOVATION
- Preetiraj Pattnaik, Rabinarayan Patnaik and Prasanta Kumar Mohanty
- INTRODUCTION
- UNDERSTANDING DISRUPTION
- ALIGNING INNOVATION AND DISRUPTION
- JOBS-TO-BE-DONE (JTBD) FRAMEWORK
- JOBS-TO-BE-DONE (JTBD) PYRAMID
- ORGANIZING ONESELF FOR THE INNOVATION
- Key Resources in Healthcare
- Key Processes in Healthcare
- Key Profit Formula in Healthcare
- RPP FRAMEWORK
- METHODOLOGY
- RESULTS
- Regional Distribution
- Value to Customers, Business Models and Mode of Solutions
- Provided Solutions
- Customer Needs Addressed
- Inter-categorical View
- DISCUSSION
- LIMITATIONS
- CONCLUSION
- BIBLIOGRAPHY
CHAPTER 6 A STUDY ON DIGITAL TRANSFORMATION EMPOWERING HUMAN
- RESOURCE MANAGEMENT
- Chitra Krishnan, Richa Goel, Supriya Lamba Sahdev and Jasmine Mariappan
- INTRODUCTION
- Literature Review
- Research Objectives
- Research Methodology
- HR and Digital Transformation
- Digitalization in Recruitment
- Digitalization in Training and Development
- In the Digital Transformation Process, HR Departments have Two Responsibilities to Play
- Automation
- Digital Onboarding
- Employee Self-Service Portals
- HR Chatbots
- AI-Based Recruitment
- People Analytics
- Big Data, AI and HR
- Benefits of Big Data In HR
- Examples of Well-Known Business Organizations Using Digital HR
- CONCLUSION
- BIBLIOGRAPHY
CHAPTER 7 AN INVESTIGATION OF INDUSTRY 4.0 WITH CLIENT VALUE ADDED IN
- THE BUSINESS INDUSTRY
- Ravi Kumar Gupta, Udit Maheshwari, Ashutosh Priya and Debendra Nath Das
- INTRODUCTION
- LITERATURE REVIEW
- EVOLUTION AND DEVELOPMENT OF INDUSTRY 4.0
- Industry 1.0
- Industry 2.0
- Industry 3.0
- Industry 4.0
- BASIC STRUCTURE OF INDUSTRY 4.0/ WHAT INDUSTRY 4.0 CONSISTS OF?
- Cyber-Physical Systems (CPSs)
- Internet of Things (IoT)
- Big Data Analytics
- Artificial Intelligence (AI)
- Cloud Computing
- Robotics
- Additive Manufacturing
- Augmented Reality (AR)
- ROLE OF INDUSTRY 4.0 IN CLIENT VALUE ADDED
- Customization
- Quality
- Speed
- Communication
- Innovation
- DISADVANTAGES OF INDUSTRY 4.0 TO CLIENT VALUE ADDED:
- Cost
- Security
- Dependence on Technology
- Resistance to Change
- Ethical Issues
- Digital Divide
- MAJOR FACTORS CONTRIBUTING TO THE INEFFECTIVE AND EFFECTIVE
- IMPLEMENTATION OF INDUSTRY 4.0 IN CLIENT VALUE ADDED
- Effective Implementation
- Visionary Leadership
- Strategic Planning
- Skilled Workforce
- Data Management
- Collaborative Culture
- Ineffective Implementation
- Lack of Visionary Leadership
- Inadequate Planning
- Skill Gaps
- Poor Data Management
- Siloed Culture
- CONCLUSION
- BIBLIOGRAPHY
CHAPTER 8 INNOVATIONS IN ENVIRONMENT AND SCIENCE: A STUDY ON MODELS
- OF SUSTAINABLE ENVIRONMENT ACROSS THE WORLD TO ACHIEVE SDG-9
- Navita Mahajan
- INTRODUCTION
- Sustainable Innovation and Traditional Innovation
- SDG 9
- India’s Development and SDG-9
- Sustainable Innovations: Objectives
- Research Gap
- Approaches to Sustainability
- Sustainable Innovations Around the World: A Compilation of Models across the World
- Smog Free Project: Air Pollution can now be Transformed into Jewellery
- The Green Building Initiative
- Groasis Waterboxx: Now, it is Possible to Grow Trees in the Desert Region.
- Supermarket Herb Gardens: Less Waste, Better Taste
