Android Set Top Box (STB) and Television Market Report 2026

The android set top box (stb) and television market size has grown rapidly in recent years. It will grow from $101.74 billion in 2025 to $117.45 billion in 2026 at a compound annual growth rate (CAGR) of 15.4%. The growth in the historic period can be attributed to rising broadband penetration, growing shift from cable to digital tv, increasing affordability of android devices, expansion of smart home ecosystems, rising demand for on demand content.

The android set top box (stb) and television market size is expected to see rapid growth in the next few years. It will grow to $197.64 billion in 2030 at a compound annual growth rate (CAGR) of 13.9%. The growth in the forecast period can be attributed to growth in 4k and above content availability, increasing adoption of AI based content discovery, rising smart tv penetration in emerging markets, expansion of cloud based gaming services, continuous android os feature upgrades. Major trends in the forecast period include growing adoption of ott streaming through android platforms, increasing demand for voice enabled smart tv interfaces, rising preference for 4k and advanced display android devices, expansion of app based gaming and multimedia usage on tvs, growing integration of personalized content recommendations.

The growing popularity of over-the-top (OTT) services is expected to drive the expansion of the android set-top box (STB) and television market in the coming years. Over-the-top (OTT) services deliver audio, video, and other media content via the Internet, bypassing traditional broadcasting, cable, and satellite television platforms. Their increasing popularity is fueled by convenience, affordability, and a wide range of content offerings. OTT services leverage android set-top boxes (STBs) integrated with televisions to provide seamless access to diverse multimedia content. For instance, in July 2025, Ofcom, a US-based government agency, reported that in 2024, Disney+ subscriptions surged, with overall tier adoption reaching 28% and ad-supported subscriptions rising to 23% by Q1 2025, up from 13% and 7%, respectively. Therefore, the rising popularity of OTT services is driving growth in the android set-top box (STB) and television market.

Leading companies in this market are focused on integrating cutting-edge technologies such as 4K high-performance set-top boxes (STBs) to enhance picture quality and user experiences. These next-generation STBs support advanced features such as AI Super Resolution (AI-SR), as seen with ZTE Corporation's B866V6N launched in May 2024. This product enhances image processing capabilities, enabling users to enjoy Ultra High Definition (UHD) videos, smoother gaming experiences, and access to a variety of smart applications. The B866V6N features a Cortex-A55 quad-core architecture, offering up to 30,000 Dhrystone Million Instructions Per Second (DMIPS), 29% faster processing speed, and a 50% reduction in power consumption compared to earlier 4K STB models.

In February 2024, Walmart Inc., a US-based retailer and digital commerce company, acquired VIZIO Holding Corp. for an undisclosed amount. Through this acquisition, Walmart aims to expand its connected TV hardware presence and strengthen its advertising business using VIZIO’s SmartCast OS and device ecosystem. VIZIO Holding Corp. is a US-based company that manufactures smart televisions and streaming hardware and operates the SmartCast platform.

Major companies operating in the android set top box (stb) and television market are Huawei Technologies Co. Ltd., Hitachi Ltd., Sony Corporation, LG Electronics Inc., Cisco Systems Inc., Xiaomi Inc., Haier Smart Home Inc., Broadcom Inc., NVIDIA Corporation, Koninklijke Philips N.V., Bharti Airtel Limited, CommScope Holding Company Inc., Vantiva SA, Tata Sky Ltd., Hisense International, Humax Co. Ltd., Kaon Media Co. Ltd., Dish TV Limited, Advanced Digital Broadcast Inc., Shenzhen Coship Electronics Co. Ltd., Evolution Digital LLC, SDMC Technology Co. Ltd., Dynalink Communications Inc., Easytone Network Technology Co. Ltd., QPLOVE Technology Co. Ltd.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs have impacted the android set top box and television market by increasing the cost of imported display panels, chipsets, and electronic components used in device manufacturing. This has led to pricing pressures and delayed product rollouts, particularly affecting consumer electronics markets in asia pacific and north america where component sourcing is highly globalized. Premium 4k and smart android tv segments have been more affected due to higher dependency on advanced components. However, tariffs have also encouraged local assembly, regional manufacturing expansion, and supply chain diversification, supporting long term market stability and competitiveness.

The android set top box (STB) and television research report is one of a series of new reports that provides android set top box (STB) and television market statistics, including the android set top box (STB) and television industry's global market size, regional shares, competitors with an android set top box (STB) and television market share, detailed android set top box (STB) and television market segments, market trends and opportunities, and any further data you may need to thrive in the android set top box (STB) and television industry. This android set top box (STB) and television market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

An Android set-top box (STB) and television are devices powered by the Android operating system, designed to provide smart TV functionalities to conventional televisions. These devices enable users to stream content from the internet, access apps, games, and various multimedia services, while also offering features such as voice control and personalized recommendations. Their purpose is to enrich the viewing experience by integrating internet capabilities and expanding entertainment options beyond traditional TV programming.

Android set-top boxes (STBs) and televisions are primarily categorized into Android set-top boxes (STBs) and Android televisions (TVs). An Android set-top box (STB) converts a regular television into a smart TV, allowing access to apps, streaming services, and internet browsing. These devices support various resolutions including high definition (HD), full high definition (FHD), and 4K and higher, available through both online and offline distribution channels. They find applications in residential and commercial settings.North America was the largest region in the android set-top box (STB) and television market in 2025. The regions covered in the android set top box (stb) and television market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the android set top box (stb) and television market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The android set top box (STB) and television market consists of sales of remote controls, high-definition multimedia interface cables, and external storage devices. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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