United States Conference, Concert and Event Industry Overview
The conference, concert, and event industry in the United States is a thriving and dynamic sector that is vital to the economy. It includes a broad variety of events, such as trade exhibits, conferences for businesses, concerts, festivals, athletic activities, and private parties. With top-notch venues, event coordinators, and state-of-the-art technologies and services, the United States boasts a strong infrastructure that supports live entertainment and events, making it one of the biggest markets for these activities.Due of people's desire to re-connect in person, demand for live experiences has increased recently, particularly after the COVID-19 epidemic. Attendance at large-scale events has significantly increased, especially during concerts and festivals. In order to increase their reach and flexibility, conferences and corporate events have also embraced hybrid models more and more, fusing virtual and in-person participation.
Rising disposable income, improvements in event technology (such virtual reality and live streaming), and the growing acceptance of experiential marketing are some of the main growth drivers. The industry is becoming a major component of the entertainment and travel sectors in the United States thanks to corporate events, trade exhibits, and music festivals.
Growth Drivers for the United States Conference, Concert and Event Market
Consumer Demand for Live Experiences
In the US conference, concert, and event business, consumer demand for live events is a major growth driver. Since the pandemic, more individuals are looking for immersive experiences and face-to-face interactions that are unable to find through digital media. Live performances, festivals, corporate gatherings, and immersive cultural events are just a few of the industries where this demand exists. The industry is growing as a result of attendees' willingness to spend money on events that provide amusement, networking possibilities, and one-on-one interaction.The recent action taken by the international entertainment business HYBE America is a perfect illustration of this tendency. On March 19, 2025, HYBE acquired Confirmed360, an events concierge business based in Los Angeles, to broaden its range of live events and experiences. This acquisition further solidifies the value of live experiences in the entertainment sector by demonstrating a strong commitment to fulfilling the rising demand for individualized, high-quality live events in the United States. The growing emphasis on live events demonstrates the strong desire among consumers for memorable, face-to-face interactions.
Rising Disposable Income
The conference, concert, and event market in the United States is expanding due in large part to rising disposable income. As Americans' disposable incomes rise, they have more money to spend on leisure and unusual experiences like going to conferences, concerts, and festivals. There is a constant need for a wide variety of events since people can now prioritize live events as a leisure activity due to their increased wealth. For companies, this change also means spending more on networking events, trade exhibits, and corporate conferences to interact with customers and staff. Consumer spending on live entertainment and business meetings is anticipated to continue driving market expansion and the industry's overall growth as disposable income rises.Growth of Corporate and Business Events
In the conference, concert, and event market in the United States, corporate and business events are significant growth drivers. Events like conferences, trade exhibits, product debuts, and team-building exercises are still given top priority by businesses as crucial resources for networking, branding, and creativity. These gatherings encourage cooperation, increase industry expertise, and provide companies a chance to fortify their bonds with partners and customers. The demand for event planning, venues, and related services rises sharply as corporate investment in live events rises.Major corporate events, such as the Olympics, also have a significant effect. For instance, on March 13, 2025, NBC agreed to pay USD 3 billion to continue to be the official broadcaster of the Olympic Games in the United States after 2032. This agreement emphasizes how important big events are for generating income, travel, and media attention. It also shows how important corporate and business-driven events are to the ongoing growth of the events market in the United States.
Challenges in the United States Conference, Concert and Event Market
Rising Costs
In the conference, concert, and event market in the United States, rising expenses pose a serious concern. Organizers now have a greater financial burden because to inflation, rising labor costs, and increased venue, technological, and logistics expenditures. In addition to making it harder for mid-sized events to stay profitable, these rising expenses often compel event organizers to reduce features or change ticket prices. The strain of money may stifle originality and prevent participants from having access to top-notch experiences.Uncertainty and Disruptions
The conference, concert, and event market in the United States has significant challenges due to uncertainty and disruptions. Events may be cancelled or have fewer attendees as a result of economic downturns, natural disasters, and unanticipated emergencies like the COVID-19 pandemic. This uncertainty raises financial risks and makes long-term planning challenging for organizers. Flexibility, prompt decision-making, and a strong contingency plan are necessary to adapt to these disruptions, which can put a burden on resources and affect the success of the event as a whole.United States Conference, Concert and Event Market Segments:
Type
- Music Concert
- Festivals
- Sports
- Exhibition & Conferences
- Webinars
- Hybrid Events
- Others
Revenue Source
- Ticket Sale
- Sponsorship
- Others
Organizers
- Corporate
- Sports
- Education
- Entertainment
- Others
Age Group
- Below 20 Years
- 21-40 Years
- Above 41 Years
All companies have been covered from 3 viewpoints:
- Company Overview
- Key Persons
- Recent Developments
Key Players Analyzed
- Mixhalo Inc.
- Live Nation Worldwide, Inc.
- Ticket City, Inc.
- Bizzabo
- Eventbrite
- InEvent, Inc.
- Maritz Holdings Inc.
- Creative Group, Inc.
Table of Contents
Companies Mentioned
- Mixhalo Inc.
- Live Nation Worldwide, Inc.
- Ticket City, Inc.
- Bizzabo
- Eventbrite
- InEvent, Inc.
- Maritz Holdings Inc.
- Creative Group, Inc.
Methodology
In this report, for analyzing the future trends for the studied market during the forecast period, the publisher has incorporated rigorous statistical and econometric methods, further scrutinized by secondary, primary sources and by in-house experts, supported through their extensive data intelligence repository. The market is studied holistically from both demand and supply-side perspectives. This is carried out to analyze both end-user and producer behavior patterns, in the review period, which affects price, demand and consumption trends. As the study demands to analyze the long-term nature of the market, the identification of factors influencing the market is based on the fundamentality of the study market.
Through secondary and primary researches, which largely include interviews with industry participants, reliable statistics, and regional intelligence, are identified and are transformed to quantitative data through data extraction, and further applied for inferential purposes. The publisher's in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of their recommendations and advice.
Primary Research
The primary purpose of this phase is to extract qualitative information regarding the market from the key industry leaders. The primary research efforts include reaching out to participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions. The publisher also established professional corporate relations with various companies that allow us greater flexibility for reaching out to industry participants and commentators for interviews and discussions, fulfilling the following functions:
- Validates and improves the data quality and strengthens research proceeds
- Further develop the analyst team’s market understanding and expertise
- Supplies authentic information about market size, share, growth, and forecast
The researcher's primary research interview and discussion panels are typically composed of the most experienced industry members. These participants include, however, are not limited to:
- Chief executives and VPs of leading corporations specific to the industry
- Product and sales managers or country heads; channel partners and top level distributors; banking, investment, and valuation experts
- Key opinion leaders (KOLs)
Secondary Research
The publisher refers to a broad array of industry sources for their secondary research, which typically includes, however, is not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Patent and regulatory databases for understanding of technical & legal developments
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic new articles, webcasts, and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecasts
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 200 |
| Published | May 2025 |
| Forecast Period | 2024 - 2033 |
| Estimated Market Value ( USD | $ 429.29 Billion |
| Forecasted Market Value ( USD | $ 670.56 Billion |
| Compound Annual Growth Rate | 5.0% |
| Regions Covered | United States |
| No. of Companies Mentioned | 8 |
