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Tobacco & Tobacco Products in Australia

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    Report

  • 45 Pages
  • December 2025
  • Region: Australia
  • MarketLine
  • ID: 5995627
Tobacco & Tobacco Products in Australia industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The tobacco & tobacco products market includes sales of cigarettes, smoking tobacco, smokeless tobacco, and cigars & cigarillos. The cigarettes segment includes filter cigarettes and plain cigarettes. The smoking tobacco segment covers snuff/snus and chewing tobacco products. The smokeless tobacco segment includes pipe tobacco and fine cut tobacco (FCT). The scope of the cigars & cigarillos segment includes large cigars and small cigars. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
  • The Australian tobacco & tobacco products market recorded revenues of $9.18 billion in 2024, representing a compound annual growth rate (CAGR) of 2.1% between 2019-24.
  • Market consumption volumes declined with a negative CAGR of 5.5% between 2019-24, reaching a total of 10.36 billion pieces in 2024.
  • The Australian tobacco & tobacco products market registered moderate growth during 2019-24, primarily driven by rising per capita incomes and an increasing number of smokers. Additionally, the busy lifestyles of individuals, resulting in long working hours, have significantly contributed to the demand for cigarettes in Australia.

Report Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the tobacco & tobacco products market in Australia
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the tobacco & tobacco products market in Australia
  • Leading company profiles reveal details of key tobacco & tobacco products market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Australia tobacco & tobacco products market with five year forecasts by both value and volume

Reasons to Buy

  • What was the size of the Australia tobacco & tobacco products market by value in 2024?
  • What will be the size of the Australia tobacco & tobacco products market in 2029?
  • What factors are affecting the strength of competition in the Australia tobacco & tobacco products market?
  • How has the market performed over the last five years?
  • Who are the top competitors in Australia's tobacco & tobacco products market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Australian tobacco & tobacco products market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies' market shares have suffered during 2019-24?
7.5. What are the most popular brands in the Australian tobacco & tobacco products market?
8 Company Profiles
8.1. British American Tobacco Plc
8.2. Imperial Brands Plc
8.3. Philip Morris International Inc
8.4. Scandinavian Tobacco Group A/S
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher
List of Tables
Table 1: Australia tobacco & tobacco products market value: $ million, 2019-24
Table 2: Australia tobacco & tobacco products market volume: million pieces, 2019-24
Table 3: Australia tobacco & tobacco products market category segmentation: % share, by value, 2019-24
Table 4: Australia tobacco & tobacco products market category segmentation: $ million, 2019-24
Table 5: Australia tobacco & tobacco products market geography segmentation: $ million, 2024
Table 6: Australia tobacco & tobacco products market distribution: % share, by volume, 2024
Table 7: Australia tobacco & tobacco products market value forecast: $ million, 2024-29
Table 8: Australia tobacco & tobacco products market volume forecast: million pieces, 2024-29
Table 9: Australia tobacco & tobacco products market share: % share, by volume, 2024
Table 10: British American Tobacco Plc: Key Facts
Table 11: British American Tobacco Plc: Annual Financial Ratios
Table 12: British American Tobacco Plc: Key Employees
Table 13: Imperial Brands Plc: Key Facts
Table 14: Imperial Brands Plc: Annual Financial Ratios
Table 15: Imperial Brands Plc: Key Employees
Table 16: Philip Morris International Inc: Key Facts
Table 17: Philip Morris International Inc: Annual Financial Ratios
Table 18: Philip Morris International Inc: Key Employees
Table 19: Philip Morris International Inc: Key Employees Continued
Table 20: Scandinavian Tobacco Group A/S: Key Facts
Table 21: Scandinavian Tobacco Group A/S: Annual Financial Ratios
Table 22: Scandinavian Tobacco Group A/S: Key Employees
Table 23: Australia Size of Population (Million), 2020-24
Table 24: Australia Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 25: Australia GDP (Current Prices, $ Billion), 2020-24
Table 26: Australia Inflation, 2020-24
Table 27: Australia Consumer Price Index (Absolute), 2020-24
Table 28: Australia Exchange Rate, 2019-24
List of Figures
Figure 1: Australia tobacco & tobacco products market value: $ million, 2019-24
Figure 2: Australia tobacco & tobacco products market volume: million pieces, 2019-24
Figure 3: Australia tobacco & tobacco products market category segmentation: $ million, 2019-24
Figure 4: Australia tobacco & tobacco products market geography segmentation: % share, by value, 2024
Figure 5: Australia tobacco & tobacco products market distribution: % share, by volume, 2024
Figure 6: Australia tobacco & tobacco products market value forecast: $ million, 2024-29
Figure 7: Australia tobacco & tobacco products market volume forecast: million pieces, 2024-29
Figure 8: Forces driving competition in the tobacco & tobacco products market in Australia, 2024
Figure 9: Drivers of buyer power in the tobacco & tobacco products market in Australia, 2024
Figure 10: Drivers of supplier power in the tobacco & tobacco products market in Australia, 2024
Figure 11: Factors influencing the likelihood of new entrants in the tobacco & tobacco products market in Australia, 2024
Figure 12: Factors influencing the threat of substitutes in the tobacco & tobacco products market in Australia, 2024
Figure 13: Drivers of degree of rivalry in the tobacco & tobacco products market in Australia, 2024
Figure 14: Australia tobacco & tobacco products market share: % share, by volume, 2024

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • British American Tobacco Plc
  • Imperial Brands Plc
  • Philip Morris International Inc
  • Scandinavian Tobacco Group A/S