Turkiye Cards and Payments: Opportunities and Risks to 2030

The ‘Turkiye Cards and Payments: Opportunities and Risks to 2030' report provides detailed analysis of market trends in Turkiye cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cards, cash, credit transfer and cheques during the review-period (2022-26e).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2026e-30f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together the analyst’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

The ‘Turkiye Cards and Payments: Opportunities and Risks to 2030' report provides top-level market analysis, information and insights into Turkiye cards and payments industry, including:

• Current and forecast values for each market in Turkiye cards and payments industry, including debit, and credit cards.
• Detailed insights into payment instruments including cards, cash, credit transfer and cheques. It also, includes an overview of the country's key alternative payment instruments.
• Ecommerce market analysis.
• Analysis of various market drivers and regulations governing Turkiye cards and payments industry.
• Detailed analysis of strategies adopted by banks and other institutions to market debit, and credit cards.
• Comprehensive analysis of consumer attitudes and buying preferences for cards.
• The competitive landscape of Turkiye cards and payments industry.

Key Highlights

• In January 2025, Decree No. 2025/1 was enacted by the government to promote the use of locally-issued card schemes. The decree mandates the government-owned banks to issue TROY cards when issuing new cards or renewing existing ones, unless customers specifically opt for an international alternative. In addition, the decree also requires public entities to transfer payments, including pensions, scholarship disbursements, and social aid to be processed via TROY.
• Contactless payments are being launched in public transportation. For instance, Balıkesir Public Transportation ended cash payments for all public transportation vehicles in Balıkesir as of July 1, 2025. With this change, all public transport in the city will move to a more-modern, centralized electronic fare system. Paper tickets and older payment methods will gradually be phased out and replaced by contactless and compatible digital payment options. This enables commuters to make contactless payments via cards, smartphones, and QR codes through the BTT mobile application.
• Turkiye’s payment infrastructure is developing; driven by government initiatives to boost card acceptance. The government introduced General Communique No. 557 under the Tax Procedure Law which required retailers to install New Generation Payment Recording Devices by July 1, 2024 and to accept debit and credit card payments, with penalties imposed for non-compliance. Additionally, in September 2025, the CBRT introduced a regulation that lowered the maximum POS commission rate for debit card transactions from 3.56% to 1.04%, effective from November 1, 2025. This change is expected to reduce business costs and ease the financial burden of debit card acceptance

Scope

• Card market size in terms of number of cards, value and volume of transactions in Turkiye along with detailed card segmentation of debit, and credit cards available in the country.
• Market sizing and analysis of major payment instruments including cards, cash, credit transfer and cheques.
• Payment market trends and growth for both historical and forecast period
• Competitor analysis with detailed insights into leading card issuers and schemes.
• Comprehensive analysis of consumer attitudes and buying preferences for cards.
• A detailed snapshot of country's key alternative payment brands.

Reasons to Buy

• Make strategic business decisions, using top-level historic and forecast market data, related to Turkiye cards and payments industry and each market within it.
• Understand the key market trends and growth opportunities in Turkiye cards and payments industry.
• Assess the competitive dynamics in Turkiye cards and payments industry.
• Gain insights into marketing strategies used for various card types in Turkiye.
• Gain insights into key regulations governing the Turkiye cards and payments industry.