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Digital Signage in North America

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    Report

  • 51 Pages
  • May 2025
  • Region: North America
  • GlobalData
  • ID: 5996094
Digital Signage in North America industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • Digital signage helps broadcast digital audiovisual content to multiple screens in different locations to deliver commercial content, news, and alerts. The market scope includes LCD, LED, and projection.
  • The North American digital signage market recorded revenues of $10.9 billion in 2024, representing a compound annual growth rate (CAGR) of 4.9% between 2019 and 2024.
  • The hardware segment accounted for the market's largest proportion in 2024, with total revenues of $5.9 billion, equivalent to 54.5% of the market's overall value.
  • In 2024, North America led the global digital signage market with a 40.0% share. Growth during 2019-24 was fueled by rising adoption among retailers aiming to improve customer engagement and gain consumer insights.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital signage market in North America
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital signage market in North America
  • Leading company profiles reveal details of key digital signage market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the North America digital signage market with five year forecasts by both value and volume

Reasons to Buy

  • What was the size of the North America digital signage market by value in 2024?
  • What will be the size of the North America digital signage market in 2029?
  • What factors are affecting the strength of competition in the North America digital signage market?
  • How has the market performed over the last five years?
  • Who are the top competitors in North America's digital signage market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. What are the strengths of the leading players?
8 Company Profiles
8.1. Samsung Electronics Co Ltd
8.2. Sony Group Corp
8.3. Panasonic Holdings Corp
8.4. LG Electronics Inc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related the analyst research
10.4. About the Analyst
List of Tables
Table 1: North America digital signage market value: $ million, 2019-24
Table 2: North America digital signage market category segmentation: % share, by value, 2019-24
Table 3: North America digital signage market category segmentation: $ million, 2019-24
Table 4: North America digital signage market geography segmentation: $ million, 2024
Table 5: North America digital signage market value forecast: $ million, 2024-29
Table 6: Samsung Electronics Co Ltd: Key Facts
Table 7: Samsung Electronics Co Ltd: annual financial ratios
Table 8: Samsung Electronics Co Ltd: key employees
Table 9: Samsung Electronics Co Ltd: key employees Continued
Table 10: Sony Group Corp: Key Facts
Table 11: Sony Group Corp: annual financial ratios
Table 12: Sony Group Corp: key employees
Table 13: Sony Group Corp: key employees Continued
Table 14: Panasonic Holdings Corp: Key Facts
Table 15: Panasonic Holdings Corp: annual financial ratios
Table 16: Panasonic Holdings Corp: key employees
Table 17: LG Electronics Inc: Key Facts
Table 18: LG Electronics Inc: annual financial ratios
Table 19: LG Electronics Inc: key employees
Table 20: North America Exchange Rate, 2019-24
List of Figures
Figure 1: North America digital signage market value: $ million, 2019-24
Figure 2: North America digital signage market category segmentation: $ million, 2019-24
Figure 3: North America digital signage market geography segmentation: % share, by value, 2024
Figure 4: North America digital signage market value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the digital signage market in North America, 2024
Figure 6: Drivers of buyer power in the digital signage market in North America, 2024
Figure 7: Drivers of supplier power in the digital signage market in North America, 2024
Figure 8: Factors influencing the likelihood of new entrants in the digital signage market in North America, 2024
Figure 9: Factors influencing the threat of substitutes in the digital signage market in North America, 2024
Figure 10: Drivers of degree of rivalry in the digital signage market in North America, 2024

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Samsung Electronics Co Ltd
  • Sony Group Corp
  • Panasonic Holdings Corp
  • LG Electronics Inc