The MEA retail banking market is experiencing dynamic growth, primarily driven by emerging economies across the Gulf Cooperation Council and Turkiye. The region is witnessing a surge in retail deposits and residential mortgage balances, with the region set to grow the fastest globally. Government initiatives and a strong demand for first-time home buying, especially in Saudi Arabia and Turkiye, are key factors propelling this expansion. Additionally, the increasing penetration of digital banking and fintech innovations is reshaping the competitive landscape, offering significant opportunities for growth and transformation.
Report Scope
- The MEA region will continue to experience robust growth in deposits and mortgages, particularly driven by Saudi Arabia and Turkiye.
- Digital engagement is high among new banking customers, particularly in Nigeria and Turkiye, where banking apps are pivotal in account setup and ongoing engagement.
- Traditional banks face increasing competition from fintechs, which are gaining traction with digital-only propositions, yet incumbents retain an advantage through established physical infrastructure.
Reasons to Buy
- Assess the recent and future macroeconomic impact on the retail banking sector in the MEA.
- Determine the competitive landscape of key markets in the region as well as drivers behind the emergence of new players.
- Examine the strength of banks’ relationships with their customers across MEA markets.
- Ascertain reasons for satisfaction across the region and identify strategies to improve the banking relationship with consumers.
Table of Contents
1. Executive Summary2. Financials
3. Competitive Landscape
4. Depth of Relationship
5. Digital Banking Engagement
6. Customer Satisfaction
7. Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Emirates NBD
- First Abu Dhabi Bank
- Dubai Islamic Bank
- Abu Dhabi Islamic Bank
- Saudi National Bank
- Alinma Bank
- Arab National Bank
- Banque Saudi Fransi
- Saudi British Bank
- Capitec
- African Bank
- Vakifbank
- Ziraat Bankasi
- Standard Bank
- Nedbank
- Turkiye IS Bankasi
- Turkiye Halk Bankasi
- Akbank
- National Bank of Egypt
- FirstRand
- Absa Bank
- Qatar National Bank
- STC Bank
- Access Bank
- First Bank of Nigeria
- Mashreq Neo
- Citibank UAE
- Al Hilal Bank
- Tyme
- Discovery Bank

