Now in its 9th incredible year, the 2025 MedDev eMarketing Summit returns to San Diego this August, bringing together a vibrant community of MedTech marketers, innovators, and leaders passionate about transforming the way medical devices are brought to market.
Hosted at the beautiful Bahia Resort Hotel, this 2-day, TED-style storytelling experience is your chance to connect with like-minded professionals, hear powerful real-world case studies about how other device companies launched successful campaigns, and gain access to the strategies, tools, and insights driving successful campaigns across the industry.
Top medical device marketers will share how they’ve cracked the code on reaching doctors, patients, and healthcare systems more effectively - and they’re not holding back. Their belief? That knowledge-sharing is not just good business - it improves outcomes, grows markets, and makes the world better for all.
Don’t miss this opportunity to network, learn, and leave inspired. Join us in San Diego and take your MedTech marketing to the next level.
9 Reasons to Secure Your Spot Today
- Two Days of Inspiration - Immerse yourself in live, TED-style talks and real-world case studies from leading medical device companies - from innovative start-ups to global giants like Dentsply Sirona, Philips, MiraDry, Convatec, Oralucent, Align Technology, Theragenics, and more - sharing their digital marketing challenges and success stories.
- 6 Program Themes - AI, Digital Transformation & Future Trends, Marketing Strategy & Brand Buildin,g Patient Engagement & Demand Generation. Influencer, Community & Social Marketing. Product Launch & Commercialization. Leadership, Strategy & Critical Thinking
- Actionable Takeaway Strategies - Discover fresh approaches for delivering seamless omni-channel marketing and customer engagement, ensuring your devices and combination products reach physicians, hospitals, and consumers effectively.
- A Thriving Community - Connect with other senior medical device professionals who are passionate about advancing the industry and making a positive global impact. There’s never been a more important time to build community.
- Dynamic Networking Opportunities - From our signature icebreaker Bingo kickoff, to continental breakfasts, coffee breaks, lunches, exhibits, and a lively Day One drinks reception - you’ll have countless chances to build meaningful connections.
- Team Development - Send your marketing team to gain new insights, sharpen their skills, and explore emerging trends ready to implement immediately. Don’t miss our 4-for-3 team offer! Register HERE or via the link below.
- Future Career Opportunities - Between roles? MedDev is the perfect place to connect with hiring medical device companies - past attendees have landed jobs here!
- A Perfect Location & Timing - Strategically set on a Thursday/Friday to make it easy for travelers to extend their stay and enjoy beautiful San Diego - America’s Finest City - for a well-deserved mini-break or family getaway.
- On-Demand Video Access Post Event - Every attendee receives post-conference access to all recorded sessions and presentations - so you can revisit key insights anytime.
2025 MedDev Summit Topics Include:
- Defending the Gold Standard: How ResMed is Shaping the Sleep Care Narrative in a Disrupted Market
- From Awareness to Appointment: Driving Patient Demand Through Digital Marketing
- The Power Trio: How Sales, Finance, and Marketing Win Together in MedTech
- From 0 to 3M views: How Marketing Can Drive Meaningful Conversations in MedTech
- How to use Social Media Influencers to Build your Medical Device Brand
- Fusing Influencer & Community Marketing for Explosive Campaigns
- Harnessing Al for Revolutionizing Medical Device Development and Marketing
- Transforming Omnichannel Engagement for Medical Device Marketers
- eMarketing 2025: How to Use Data, Strategy and Evolving Tools (including AI) to Generate Success
- Scrappy & Smart: High-Impact MedTech Marketing on a Lean Budget
- Winning with a Challenger Brand - Taking on the 800lb Gorilla
- Turn Up the Volume: Restoring Patient Voices in Med Device Marketing
- Implementing Innovation in an Established Health and Wellness Brand
- How to Upskill your Product Organization (especially for AI) in a HealthTech/MedTech Organization
- The Role of Digital Transformation in MedDev Marketing Research
- Future Trends in Medical Device Marketing
- Doing More with Less as a Start Up
- Launching and Scaling an OTC Medical Device
- Unlocking the Value of VOC
Agenda
Thursday, August 7
- 8:00 am PDT - Check-In/Morning Refreshments/Exhibit Showcase
- 9:00 am PDT - Welcome to MedDev 2025, Mark Coulter
- 9:05 am PDT - MedDev 2025 Ice Breaker Bingo Game!, Mark Coulter
- 9:25 am PDT - Chairperson Day One Opening Remarks, Mark Coulter
- 9:30 am PDT - Winning with a Challenger Brand - Taking on the 800lb Gorilla, Ajoy Mahtab
- 10:00 am PDT - Defending the Gold Standard: How ResMed is Shaping the Sleep Care Narrative in a Disrupted Market, Brad Lotterman
- 10:30 am PDT - The Power Trio: How Sales, Finance, and Marketing Win Together in MedTech, Matt Dambeck
- 11:00 am PDT - Break
- 11:30 am PDT - PANEL: Scrappy & Smart: High-Impact MedTech Marketing on a Lean Budget, Debbie Donovan; Jennie Xu; Ikram Guerd; Justin Gardner; Hans Kaspersetz
- 12:15 pm PDT - Harnessing AI for Revolutionizing Medical Device Development and Marketing, Amit Joshipura
- 12:45 pm PDT - How to Upskill your Product Organization (especially for AI) in a HealthTech/MedTech Organization, Shalini Chander
- 1:15 pm PDT - Lunch
- 2:15 pm PDT - From Awareness to Appointment: Driving Patient Demand Through Digital Marketing, Reggie Roeder
- 2:45 pm PDT - From 0 to 3M views: How Marketing Can Drive Meaningful Conversations in MedTech, Ikram Guerd
- 3:15 pm PDT - Unlocking the Value of VOC, Rebecca Jenkins
- 3:45 pm PDT - Break
- 4:15 pm PDT - Timeless Tactics: Why Classic Marketing Still Wins in the Age of AI, Alissa Tambone
- 4:45 pm PDT - Turn Up the Volume: Restoring Patient Voices in Med Device Marketing, Angela Esposito; Sarah Uran
- 5:15 pm PDT - Chairperson Day One Closing Remarks, Mark Coulter
- 5:20 pm PDT - Cocktail Reception
Friday, August 8
- 9:00 am PDT - Chairperson's Day Two Opening Remarks, Mark Coulter
- 9:10 am PDT - Launching and Scaling an OTC Medical Device, Justin Gardner
- 9:40 am PDT - Using Social Media Influencers to Build your Medical Device Brand, Wendy Suljak
- 10:10 am PDT - What’s More Important? Having all the Answers or Asking the Right Questions? Bobak Salahi
- 10:40 am PDT - Break
- 11:40 am PDT - Clinical Data on Shoestring to Expand Marketing Claims, Debbie Donovan
- 12:10 pm PDT - Doing More with Less as a Start Up, Hans Kaspersetz
- 12:40 pm PDT - eMarketing 2025: How to Use Data, Strategy and Evolving Tools (including AI) to Generate Success, Michael Krachon
- 1:10 pm PDT - Lunch
- 2:10 pm PDT - PANEL: Future Trends in Medical Device Marketing, Michael Krachon, Amit Joshipura, Bobak Salahi, Wendy Suljak
- 3:00 pm PDT - The Role of Digital Transformation in MedDev Marketing Research, Alissa Tambone
- 3:30 pm PDT - Chairperson's Closing Remarks & End of Conference
Speakers
Ikram Guerd
Aspivix
VP of Global Marketing - Managing Director US
Angela Esposito
Convatec
Digital Marketing Manager- Global Ostomy
Rebecca Jenkins
Philips
Sr. Product Manager- Advanced Development
Shalini Chander
Align Technology
Director of Product Management
Debbie Donovan
Materna Medical
Head of Commerical Operations
Amit Joshipura
Former Phillips
Chief of Staff, Global Marketing
Hans Kaspersetz
Oralucent
CEO
Michael Krachon
Theragenics
President
Justin Gardner
BLDG Active
CEO
Ajoy Mahtab
Former Dentsply Sirona
Commercial Vice President / General Manager
Mark Coulter
Curtis & Coulter LLC
CEO
Reggie Roeder
MiraDry, Inc
Director of Global Marketing
Wendy Suljak
Neuronetics, Inc
Associate Vice President, Consumer & Practice Marketing
Sarah Uran
Trusscare
Founder & CEO
Alissa Tambone
Swell Research
CEO
Matt Dambeck
Genesee Biomedical Inc
Chief Revenue Officer
Bobak Salahi
BIOTRONIK
Manager, Clinical & Scientific Communications
Brad Lotterman
Resmed
Head of Corporate Communications
Jennie Xu
Freshpaint
Account Executive
Location
ADDRESS
Bahia Resort Hotel
998 W Mission Bay Dr
San Diego, CA
92109
United States
DETAILS
Discover the picturesque natural beauty of the Bahia Resort Hotel. Tucked away on a fourteen-acre peninsula in Mission Bay, the resort is your beachside escape for experiencing the best of San Diego. Lush tropical gardens, miles of sandy beaches, and family-friendly accommodations set the Bahia apart for your next Southern California adventure.
Named a top 10 resort in America for value by TripAdvisor, Bahia Resort Hotel offers both sophistication and affordability on the shores of Mission Bay. This premier family-friendly vacation destination is home to a secluded beach, lush tropical gardens and two Mississippi-style sternwheeler boats, and is only a short distance from renowned attractions such as Belmont Park, San Diego Zoo and SeaWorld San Diego.
