The automotive hybrid starter generator market size is expected to see strong growth in the next few years. It will grow to $23.46 billion in 2030 at a compound annual growth rate (CAGR) of 5.1%. The growth in the forecast period can be attributed to vehicle electrification expansion, stricter emission norms, demand for cost-effective hybrids, advancements in power electronics, growth of mild hybrid platforms. Major trends in the forecast period include shift toward 48-volt systems, rising adoption of mild hybrid vehicles, integration of regenerative braking, demand for compact starter generators, growth of fuel efficiency solutions.
Growing automotive industries are expected to propel the growth of the automotive hybrid starter generator market going forward. The automotive industry refers to the segment of the economy involved in the design, development, manufacturing, marketing, and sale of motor vehicles. The expansion of automotive industries is driven by shifting consumer preferences, economic conditions, supportive regulations and policies, globalization and trade, and advancements in manufacturing innovation. Hybrid starter generators are essential in the automotive sector as they improve fuel efficiency, lower emissions, and support smooth start-stop operations and regenerative braking in hybrid vehicles. For instance, in February 2024, according to the Society of Motor Manufacturers and Traders, a UK-based trade association, British car production in January rose by 21% to 82,997 units, with export volumes increasing by 11.6%, production for the domestic market surging by 64.5%, and electrified vehicle output rising by 4.5% to 29,590 units. Therefore, the expansion of the automotive industry is driving the growth of the automotive hybrid starter generator market.
The increasing adoption of electric vehicles is expected to propel the growth of the automotive hybrid starter generator market going forward. Electric vehicles (EVs) are automobiles that operate fully or partially on electric motors powered by batteries or other electrical energy sources, rather than relying entirely on internal combustion engines. The rising uptake of electric vehicles is largely fueled by growing environmental awareness, as consumers and governments aim to reduce greenhouse gas emissions and address climate change concerns. Automotive hybrid starter generators enhance electric vehicles by integrating efficient engine start-stop systems with regenerative energy recovery, thereby improving overall efficiency, reducing emissions, and extending battery lifespan. For instance, in January 2025, according to Cox Automotive, a US-based system software company, electric vehicle sales in 2023 were revised upward to 1,212,758 units, reflecting a 49% increase over 2022, and continued to rise in 2024, growing by 7.3% to reach 1,301,411 units. Therefore, the growing adoption of electric vehicles is driving the growth of the automotive hybrid starter generator market.
In October 2024, Schaeffler Technologies AG & Co. KG, a Germany-based automotive industry company engaged in the development, manufacturing, and sale of high-precision components and systems, acquired Vitesco Technologies Group AG for an undisclosed amount. Through this acquisition, Schaeffler Technologies aims to strengthen its capabilities in sustainable mobility, realize significant operational synergies, and reinforce its leadership position in electrification technologies within the automotive sector. Vitesco Technologies Group AG is a Germany-based manufacturing company specializing in hybrid starter generators that improve fuel efficiency and reduce emissions in hybrid vehicles.
Major companies operating in the automotive hybrid starter generator market report include Robert Bosch GmbH, Hitachi Automotive Systems Ltd., Denso Corporation, ZF Friedrichshafen AG, Continental AG, Hyundai Mobis Co. Ltd., Mitsubishi Electric Corporation, Aisin Seiki Co. Ltd., Valeo, Parker Hannifin Corporation, Nidec Corporation, Schaeffler AG, BorgWarner Inc., Hella GmbH & Co. KGaA, Rheinmetall Automotive AG, GKN Automotive Ltd., Mando Corporation, SEG Automotive, Dayco Ip Holdings LLC, Mahle GmbH, IAV Automotive Engineering, Delphi Technologies, Magneti Marelli.
North America was the largest region in the automotive hybrid starter generator market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the automotive hybrid starter generator market report include Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the automotive hybrid starter generator market report include Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Automotive hybrid starter generator market consists of sales of belt-driven starter generators, integrated starter generators, motor-generator units, and regenerative braking systems. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
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Table of Contents
Executive Summary
Automotive Hybrid Starter Generator Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses automotive hybrid starter generator market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for automotive hybrid starter generator? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The automotive hybrid starter generator market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Type: 12-Volt; 48-Volt2) By Component: Electric Motor or Generator; Power Electronic Controller
3) By Power Rating: Low Power (Up to 15 kW); Medium Power (15-30 kW); High Power (Above 30 kW)
4) By Application: Passenger Cars; Light Commercial Vehicles; Heavy Commercial Vehicles
Subsegments:
1) By 12-Volt: 12-Volt Mild Hybrid Starter Generator; 12-Volt Belt-Driven Starter Generator; 12-Volt Integrated Starter Generator2) By 48-Volt: 48-Volt Mild Hybrid Starter Generator; 48-Volt Belt-Driven Starter Generator; 48-Volt High-Efficiency Starter Generator
Companies Mentioned: Robert Bosch GmbH; Hitachi Automotive Systems Ltd.; Denso Corporation; ZF Friedrichshafen AG; Continental AG; Hyundai Mobis Co. Ltd.; Mitsubishi Electric Corporation; Aisin Seiki Co. Ltd.; Valeo; Parker Hannifin Corporation; Nidec Corporation; Schaeffler AG; BorgWarner Inc.; Hella GmbH & Co. KGaA; Rheinmetall Automotive AG; GKN Automotive Ltd.; Mando Corporation; SEG Automotive; Dayco Ip Holdings LLC; Mahle GmbH; IAV Automotive Engineering; Delphi Technologies; Magneti Marelli
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Automotive Hybrid Starter Generator market report include:- Robert Bosch GmbH
- Hitachi Automotive Systems Ltd.
- Denso Corporation
- ZF Friedrichshafen AG
- Continental AG
- Hyundai Mobis Co. Ltd.
- Mitsubishi Electric Corporation
- Aisin Seiki Co. Ltd.
- Valeo
- Parker Hannifin Corporation
- Nidec Corporation
- Schaeffler AG
- BorgWarner Inc.
- Hella GmbH & Co. KGaA
- Rheinmetall Automotive AG
- GKN Automotive Ltd.
- Mando Corporation
- SEG Automotive
- Dayco Ip Holdings LLC
- Mahle GmbH
- IAV Automotive Engineering
- Delphi Technologies
- Magneti Marelli
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 19.21 Billion |
| Forecasted Market Value ( USD | $ 23.46 Billion |
| Compound Annual Growth Rate | 5.1% |
| Regions Covered | Global |
| No. of Companies Mentioned | 24 |


