Adult Entertainment Market Report 2026

The adult entertainment market size has grown strongly in recent years. It will grow from $71.63 billion in 2025 to $78.1 billion in 2026 at a compound annual growth rate (CAGR) of 9%. The growth in the historic period can be attributed to increasing internet penetration, growth of digital payment systems, rising disposable income, cultural shift toward sexual openness, expansion of online retail platforms.

The adult entertainment market size is expected to see strong growth in the next few years. It will grow to $109.83 billion in 2030 at a compound annual growth rate (CAGR) of 8.9%. The growth in the forecast period can be attributed to advancements in immersive digital experiences, rising demand for personalized content, growth of discreet e-commerce logistics, increasing focus on data privacy and user security, expanding female consumer base. Major trends in the forecast period include rising demand for personalized adult content, growth of subscription-based adult platforms, increasing acceptance of adult wellness products, expansion of direct-to-consumer online channels, focus on privacy, anonymity, and secure access.

The increasing popularity of subscription-based adult content platforms is expected to drive the growth of the adult entertainment market in the coming years. Subscription-based adult content platforms are digital services that provide access to exclusive, premium adult content, often offering personalized user experiences along with enhanced privacy and discretion. The surge in subscription-based adult content platforms is fueled by rising demand for exclusive content, tailored experiences, secure and private consumption, and the ability to generate consistent revenue for content creators. Adult entertainment platforms contribute to market growth by delivering curated content based on user preferences, ensuring discretion and privacy, enabling stable income for creators, and fostering a safe and controlled environment for both users and producers. For example, in November 2024, a report by the Office of Communications (Ofcom), a UK government agency, indicated that by June 2024, Reddit had become the fastest-growing major social media platform in the UK, reaching over half of online adults - 24.6 million users, or 52% of the population. Its audience grew 47% year-on-year, overtaking X (formerly Twitter) and LinkedIn to become the fifth-largest platform. Growth was especially strong among younger adults, with 71% of 18-24-year-olds and 63% of 25-34-year-olds using Reddit, up from 58% and 49% the previous year. Therefore, the rising popularity of subscription-based adult content platforms is contributing significantly to the expansion of the adult entertainment market.

Leading companies in the adult entertainment market are developing artificial intelligence (AI)-driven products to enhance fan engagement through personalized text, voice, and image interactions with adult entertainers. AI-driven products improve user experiences by personalizing content recommendations, optimizing streaming quality, creating interactive features tailored to user preferences, and enhancing efficiency in content creation, moderation, and targeted marketing strategies. For instance, in January 2024, SirenAI, an adult entertainment company, launched AI Soulprint, an innovative AI-driven replication of adult entertainers that allows fans to engage in personalized text, voice, and image interactions. It delivers lifelike, customizable experiences tailored to individual fan fantasies and desires. SirenAI stands out for revolutionizing how fans and creators interact, enhancing engagement levels, and creating new revenue opportunities through highly personalized content experiences.

In March 2023, Ethical Capital Partners (ECP), a Canada-based private equity firm, acquired MindGeek for an undisclosed amount. Through this acquisition, ECP aims to strengthen industry leadership in adult content platforms by enhancing trust and safety measures, combating illegal content, and investing in technology and audience engagement to maximize shareholder value. MindGeek is a Canada-based company specializing in the production and distribution of online pornography and adult entertainment content.

Major companies operating in the adult entertainment market are Reckitt Benckiser Group plc, RCI Hospitality Holdings Inc., MindGeek, PLBY Group Inc., Adam & Eve Stores LLC, OnlyFans, Core Magazine Inc., Larry Flynt Publications, Digital Playground Inc., WOW Tech Group GmbH, Bad Dragon Enterprises Inc., Vivid Entertainment LLC, Lucas Entertainment Inc., AVN Media Network Inc., RK Netmedia LLC, FUN FACTORY GmbH, Girlsway, Club X Australia Pty Ltd, Paul Raymond Publications Limited, B.M.S. Enterprises Ltd., Hot Octopuss Ltd., The Aneros Co., Girlfriends Films Inc., Elegant Angel Productions Inc., Spizoo Network LLC.

North America was the largest region in the adult entertainment market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the adult entertainment market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the adult entertainment market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The adult entertainment market consists of revenues earned by entities by providing services such as adult films, live entertainment such as strip clubs and webcams, online content subscriptions, sales of toys and lingerie, gaming, and organized events. The market value includes the value of related goods sold by the service provider or included within the service offering. The xx market also includes sales of lingerie and fetish wear, sexual health products, and sexual wellness devices. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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