2025 Winners and Losers in the Global Apparel Market

The 2025 Winners and Losers in the Global Apparel Market report includes analysis of the performance of the key global apparel players, with 2025 market share estimates for the top 20 brands.

Shein is expected to win the most share in 2025 as its low prices and speed-to-market entice consumers away from competitors like H&M and Primark, however, US sales will be particularly challenging for it due to the closure of the de minimis exemption. UNIQLO will be the second biggest winner thanks to international expansion and its quality products offering strong value for money. Zara’s upward trajectory is expected to finally come to a halt in 2025, as shoppers steer away from or turn to cheaper players for trend-led designs.

Scope

• Fast fashion brands continue to thrive.
• Brands offering quality at value prices are suceeding
• Luxury players hit by slowdown among aspirational shoppers.
• Global brands with American heritage struggle with international desirability.
• Versatile sportswear brands are stealing share from those with lower style credentials
• Tariffs force brands to raise prices in the US

Reasons to Buy

• Understand which are the winning and losing players in the global apparel market.
• Access estimates of 2024 market shares for the top 20 global apparel brands.