The horticultural ingredients market is witnessing a significant transformation, driven by growing consumer interest in plant-based products and natural ingredients. The global horticultural ingredients market is projected to reach USD 21.19 billion in 2024 and is expected to grow significantly to USD 30.79 billion by 2031, driven by a compound annual growth rate (CAGR) of 5.50%.This trend is gaining momentum across various regions, with Europe and North America being key markets for horticultural ingredients. As the demand for plant-based foods increases, manufacturers are capitalizing on the health benefits associated with these ingredients, which are derived from fruits, nuts, herbs, and spices such as bananas, avocados, macadamia nuts, and turmeric.
The food and beverage industry has been a major driver of this market, with plant-derived ingredients being used in a variety of applications. These ingredients are being incorporated into products due to their multifunctional benefits, such as improving heart health, aiding in blood sugar management, and supporting digestive health. Consumers are becoming more aware of the advantages of plant-based ingredients, which is fostering growth in the market for horticultural ingredients.
One of the key trends in the market is the increasing awareness of gluten-free products. Many consumers are now avoiding gluten due to its potential negative effects on health, such as indigestion, intestinal damage, and chronic diarrhea. As a result, the demand for gluten-free products is rising, particularly for alternative flours made from bananas, sorghum, buckwheat, and chickpeas. These gluten-free flours are gaining popularity as healthier alternatives, and the gluten-free food category is showing strong growth potential.
Plant-based ingredients, particularly fruit powders, are also becoming more popular due to their nutritional benefits. Fruit powders, made from dehydrated fruits, retain a high concentration of nutrients and are being used by consumers to meet their daily dietary needs. These powders are particularly appealing to health-conscious individuals who are looking for convenient ways to add fruits to their diets. Fruit powders have a long shelf life, making them easy to incorporate into a variety of products, and they can help reduce the consumption of higher-calorie ingredients like sugar.
Another key trend in the market is the growing demand for macadamia nuts. Macadamia is known for its high nutrient density and contains a range of bioactive compounds, including unsaturated fatty acids, vegetable proteins, fiber, and minerals. These compounds offer numerous health benefits, such as promoting heart health and aiding in weight management. Macadamia is widely used in bakery products, confectioneries, and as a snack by health-conscious consumers, particularly those focused on fitness and bodybuilding.
The ready-to-eat food sector is also contributing to the growth of the horticultural ingredients market. With rapid changes in consumer lifestyles and an increasing working population, there has been a surge in the demand for convenient food products. Ready-to-eat meals and snacks are becoming a staple in urban households, and the incorporation of natural and organic spices into these products is further driving market expansion. Consumers are increasingly opting for organic spices due to concerns about the harmful chemicals used in conventional agriculture. The demand for organic spices is growing, as they offer vibrant flavors and health benefits without the risks associated with chemical additives.
Despite these positive trends, the horticultural ingredients market is facing some challenges. One of the major concerns is the issue of adulteration. Due to the high demand and price of horticultural ingredients, there is a risk of fraudulent practices being used to reduce costs. Ingredients may be adulterated with fillers, artificial dyes, and other synthetic substances, compromising their quality. This is particularly problematic with fruit powders, where the use of non-edible substances such as lead chromate can pose serious health risks. Additionally, some fruits are artificially ripened using chemicals, which can affect the quality of the powders made from them.
In Europe, several countries stand out as major consumers of horticultural ingredients. The region’s strong food and beverage industry, along with its rich culinary traditions, drives demand for these ingredients. Additionally, the high volume of tourists in European countries boosts the consumption of local delicacies that incorporate horticultural ingredients. The region also benefits from extensive supply chains, which facilitate the distribution of these ingredients across multiple markets.
In East Asia, China has emerged as a key market for horticultural ingredients. Rapid urbanization and rising incomes have led to changes in dietary patterns, with an increasing emphasis on dairy, meat, nuts, and processed foods. As consumers become more concerned about food safety, the demand for high-quality horticultural ingredients has increased, further fueling market growth in the region.
Fruits remain the dominant product type in the horticultural ingredients market, with a wide range of applications across various industries. Among fruits, passion fruit is expected to experience significant growth due to its versatility and health benefits. Bananas are also becoming increasingly popular as a gluten-free alternative in the form of banana flour, which is rich in potassium and dietary fiber.
The food and beverage industry is the largest end-use segment for horticultural ingredients, driven by the global rise in consumption of packaged and processed foods. As populations continue to grow and incomes rise, access to nutritious food is increasing, which is expected to drive further demand for horticultural ingredients in this sector. The bakery, confectionery, and snack food industries, in particular, are major users of horticultural ingredients.
Leading companies in the horticultural ingredients market are adopting various strategies to maintain their competitive edge. Many are focusing on innovation in their production processes and forming strategic partnerships with farmers and other stakeholders in the supply chain. There is also a growing shift toward organic farming as companies seek to attract health-conscious consumers. By offering products that are free from artificial flavorings, preservatives, and genetically modified ingredients, these companies are positioning themselves as leaders in the natural and organic food movement.
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The food and beverage industry has been a major driver of this market, with plant-derived ingredients being used in a variety of applications. These ingredients are being incorporated into products due to their multifunctional benefits, such as improving heart health, aiding in blood sugar management, and supporting digestive health. Consumers are becoming more aware of the advantages of plant-based ingredients, which is fostering growth in the market for horticultural ingredients.
One of the key trends in the market is the increasing awareness of gluten-free products. Many consumers are now avoiding gluten due to its potential negative effects on health, such as indigestion, intestinal damage, and chronic diarrhea. As a result, the demand for gluten-free products is rising, particularly for alternative flours made from bananas, sorghum, buckwheat, and chickpeas. These gluten-free flours are gaining popularity as healthier alternatives, and the gluten-free food category is showing strong growth potential.
Plant-based ingredients, particularly fruit powders, are also becoming more popular due to their nutritional benefits. Fruit powders, made from dehydrated fruits, retain a high concentration of nutrients and are being used by consumers to meet their daily dietary needs. These powders are particularly appealing to health-conscious individuals who are looking for convenient ways to add fruits to their diets. Fruit powders have a long shelf life, making them easy to incorporate into a variety of products, and they can help reduce the consumption of higher-calorie ingredients like sugar.
Another key trend in the market is the growing demand for macadamia nuts. Macadamia is known for its high nutrient density and contains a range of bioactive compounds, including unsaturated fatty acids, vegetable proteins, fiber, and minerals. These compounds offer numerous health benefits, such as promoting heart health and aiding in weight management. Macadamia is widely used in bakery products, confectioneries, and as a snack by health-conscious consumers, particularly those focused on fitness and bodybuilding.
The ready-to-eat food sector is also contributing to the growth of the horticultural ingredients market. With rapid changes in consumer lifestyles and an increasing working population, there has been a surge in the demand for convenient food products. Ready-to-eat meals and snacks are becoming a staple in urban households, and the incorporation of natural and organic spices into these products is further driving market expansion. Consumers are increasingly opting for organic spices due to concerns about the harmful chemicals used in conventional agriculture. The demand for organic spices is growing, as they offer vibrant flavors and health benefits without the risks associated with chemical additives.
Despite these positive trends, the horticultural ingredients market is facing some challenges. One of the major concerns is the issue of adulteration. Due to the high demand and price of horticultural ingredients, there is a risk of fraudulent practices being used to reduce costs. Ingredients may be adulterated with fillers, artificial dyes, and other synthetic substances, compromising their quality. This is particularly problematic with fruit powders, where the use of non-edible substances such as lead chromate can pose serious health risks. Additionally, some fruits are artificially ripened using chemicals, which can affect the quality of the powders made from them.
In Europe, several countries stand out as major consumers of horticultural ingredients. The region’s strong food and beverage industry, along with its rich culinary traditions, drives demand for these ingredients. Additionally, the high volume of tourists in European countries boosts the consumption of local delicacies that incorporate horticultural ingredients. The region also benefits from extensive supply chains, which facilitate the distribution of these ingredients across multiple markets.
In East Asia, China has emerged as a key market for horticultural ingredients. Rapid urbanization and rising incomes have led to changes in dietary patterns, with an increasing emphasis on dairy, meat, nuts, and processed foods. As consumers become more concerned about food safety, the demand for high-quality horticultural ingredients has increased, further fueling market growth in the region.
Fruits remain the dominant product type in the horticultural ingredients market, with a wide range of applications across various industries. Among fruits, passion fruit is expected to experience significant growth due to its versatility and health benefits. Bananas are also becoming increasingly popular as a gluten-free alternative in the form of banana flour, which is rich in potassium and dietary fiber.
The food and beverage industry is the largest end-use segment for horticultural ingredients, driven by the global rise in consumption of packaged and processed foods. As populations continue to grow and incomes rise, access to nutritious food is increasing, which is expected to drive further demand for horticultural ingredients in this sector. The bakery, confectionery, and snack food industries, in particular, are major users of horticultural ingredients.
Leading companies in the horticultural ingredients market are adopting various strategies to maintain their competitive edge. Many are focusing on innovation in their production processes and forming strategic partnerships with farmers and other stakeholders in the supply chain. There is also a growing shift toward organic farming as companies seek to attract health-conscious consumers. By offering products that are free from artificial flavorings, preservatives, and genetically modified ingredients, these companies are positioning themselves as leaders in the natural and organic food movement.
Key companies profiled
- ABC Fruits
- AgroAmerica
- APKA Industries
- Ariza B.V.
- Ceres Organics
- CG Produce
- Chanthaburi Global Foods Co., Ltd.
- Edward & Sons Trading Co.
- FutureCeuticals, Inc.
- Green Enviro Management Systems Inc.
- Greenwood Associates
- Grünewald Fruchtsaft GmbH
- Hamakua Macadamia Nut Company
- Kim Minh International
- Lemonconcentrate S.L.U.
- LiveKuna
- Mahashian Di Hatti Pvt. Ltd.
- McCormick & Company, Inc.
- Messina Verpakkings
- Natural Evolution Foods
- Olam International
- Polproduct Netherlands BV
- Saipro Biotech Private Limited
- Sleaford Quality Foods Ltd.
- Sun Impex International Foods LLC
- SVA Organics
- Synthite Industries Ltd.
- The Green Labs LLC
- Tradin Organic
Horticultural Ingredients Industry Research by Category
By Type:
- Fruits
- Bananas
- Flour/Powder
- Puree
- Flakes
- Passion Fruit
- Powder
- Puree
- Flakes
- Dragon Fruit
- Powder
- Puree
- Avocado
- Powder
- Puree
- Nuts
- Macadamia
- Powder
- Whole & Flakes
- Herbs & Spices
- Turmeric
- Intact
- Powder
- Black Pepper
- Intact
- Powder
- Cinnamon
- Intact
- Powder
By Nature:
- Organic
- Conventional
By End Use:
- Food & Beverages
- Bakery & Confectionery
- Infant Food
- Fillings & Dressings
- Soups & Sauces
- Other Processed Foods
- Foodservice
- Retail/Household
- Others
By Distribution Channel:
- Business to Business
- Business to Consumer
- Hypermarkets/Supermarkets
- Convenience Stores
- Specialty Stores
- Online Retail
By Region:
- North America
- Latin America
- Europe
- South Asia & Pacific
- East Asia
- Middle East & Africa
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Table of Contents
1. Executive Summary
2. Market Overview
3. Price Analysis, 2019 - 2023
4. Global Horticultural Ingredients Market Outlook, 2019 - 2031
5. North America Horticultural Ingredients Market Outlook, 2019 - 2031
6. Europe Horticultural Ingredients Market Outlook, 2019 - 2031
7. Asia Pacific Horticultural Ingredients Market Outlook, 2019 - 2031
8. Latin America Horticultural Ingredients Market Outlook, 2019 - 2031
9. Middle East & Africa Horticultural Ingredients Market Outlook, 2019 - 2031
10. Competitive Landscape
11. Appendix
Companies Mentioned
- ABC Fruits
- AgroAmerica
- APKA Industries
- Ariza B.V.
- Ceres Organics
- CG Produce
- Chanthaburi Global Foods Co., Ltd.
- Edward & Sons Trading Co.
- FutureCeuticals, Inc.
- Green Enviro Management Systems Inc.
- Greenwood Associates
- Grünewald Fruchtsaft GmbH
- Hamakua Macadamia Nut Company
- Kim Minh International
- Lemonconcentrate S.L.U.
- LiveKuna
- Mahashian Di Hatti Pvt. Ltd.
- McCormick & Company, Inc.
- Messina Verpakkings
- Natural Evolution Foods
- Olam International
- Polproduct Netherlands BV
- Saipro Biotech Private Limited
- Sleaford Quality Foods Ltd.
- Sun Impex International Foods LLC
- SVA Organics
- Synthite Industries Ltd.
- The Green Labs LLC
- Tradin Organic
- Woodland Foods
