Retail Occasions Series: All Year Gifting 2026

The All Year Gifting 2026 report forms part of the analyst’s Retail Occasions series, and offers comprehensive insight into the consumer dynamics and spending habits of consumers for year-round gifting occasions, such as birthdays, weddings and new babies. The report analyses the market, the major players, the main trends, and consumer attitudes.

The proportion of consumers purchasing for all year gifting occasions has dropped in 2026, with those under the most financial pressure increasingly opting out of gifting altogether. This has led to a shift in behaviour, with shoppers concentrating spend on occasions they value most.

Key Highlights

• All year gifting shoppers priortise spend on birthdays & weddings in 2026
• Card Factory & Tesco are rated best for all year gifting by consumers this year
• Retailers must offer clearly defined gift guides to reduce regifting later down the line

Scope

• The UK All Year Gifting 2026 report provides a comprehensive analysis and forecast of the market, offering insights into consumer behaviour, and economic factors affecting the industry. This report aims to serve as a valuable resource for retail businesses, investors, policymakers, and other stakeholders interested in the future of the year-round gifting market in the UK.

Reasons to Buy

• Understand which occasions consumers are buying gifts for this year, compared to previous years.
• Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
• Discover which retailers rank the highest among shoppers for each gifting category