CBD Wine Market - Global Forecast 2025-2032

The CBD wine market is undergoing a period of strategic transformation, driven by evolving consumer preferences, product innovations, and ongoing regulatory shifts. As senior decision-makers assess market entry or expansion, reliable insights into growth drivers, segmentation, and competitive intelligence are critical for effective strategy development and long-term positioning.

Market Snapshot: CBD Wine Market Growth & Trends

The CBD wine market has achieved rapid expansion, with revenues growing from USD 132.99 million in 2024 to USD 181.72 million in 2025. Projected annual growth of 36.55% is expected to elevate the sector to USD 1.60 billion by 2032. This strong upward trajectory demonstrates mounting demand for CBD-infused beverages that emphasize wellness attributes and experiential value. The emergence of compliant, technology-enhanced products has transformed market visibility, while regulatory clarity supports adoption across the Americas, Europe, Asia-Pacific, the Middle East, and Africa. As legal frameworks mature and awareness rises, leaders must track these shifts to identify new opportunities and mitigate evolving risks within the global CBD wine market.

Scope & Segmentation of the CBD Wine Market

A nuanced understanding of the CBD wine sector allows executive teams to refine their value propositions and address segment trends with precision. This analysis delineates the market across several key vectors, enabling targeted product development and optimized channel strategies.

• Product Types: Segmentation includes Rosé Wine, both dry and sweet; Sparkling Wine (covering Brut, Extra Dry, and Rosé Sparkling options); as well as Still Wine in red and white varieties. This enables tailored offerings to meet evolving consumer palates and diverse consumption occasions.
• Flavor Profiles: Options span Fruit Infused, Herbal Infused, and Unflavored alternatives, supporting a wide array of consumer preferences and wellness-focused positioning in product portfolios.
• Packaging Formats: The market features Box, Can, and Glass Bottle formats, allowing engagement with both traditional wine consumers and those seeking portable, eco-conscious alternatives. Flexibility in packaging broadens potential usage occasions and retail placements.
• Geographical Coverage: Markets include the Americas (United States, Canada, Mexico, Brazil), Europe (UK, Germany, Spain, Switzerland), the Middle East, Africa, and Asia-Pacific (notably China, India, Australia). Each region exhibits distinct adoption rates shaped by regulatory environments and local consumer trends.
• Key Companies Analyzed: Competitive benchmarking covers brands such as House of Saka, Rebel Wine.Co.UK, Viv & Oak, Wines of Uruguay, Burdi W., CannaVines, and Hempfy, illustrating innovation leadership, product differentiation, and routes to market.

Key Takeaways for Senior Decision-Makers

• Simplified regulatory frameworks are encouraging established wine producers and leading distributors to launch compliant CBD-infused wine lines, increasing market participation by major players.
• Advanced infusion technologies, such as precise extraction and dosing, enable the preservation of traditional taste profiles while introducing enhanced wellness associations, meeting the expectations of discerning end-users.
• Demographic trends indicate demand across various age groups for experiential, mindful beverage options, supporting the sustained relevance of CBD wine among both younger and older consumer cohorts.
• Innovative packaging—including portable cans and sustainable boxes—facilitates broader retail and event channel access, improving market reach and adaptability to shifting consumption trends.
• Brand competitiveness hinges on transparent sourcing, ethical practices, provenance-based marketing, and robust digital engagement strategies aimed at increasingly research-savvy buyers.

Tariff Impact: Navigating the Changing U.S. Landscape

Recent U.S. tariff adjustments have influenced supply chain dynamics within the CBD wine market. Increased import duties affecting grape and botanical components are prompting closer collaboration between producers and domestic suppliers. This has heightened the importance of traceability and auditable compliance, which now serve as essential differentiators for brands seeking to maintain resilience and trust in a variable regulatory setting.

Research Methodology & Data Sources

This research applies a hybrid methodology, combining qualitative interviews with industry specialists, structured B2B and consumer surveys, and review of trade literature. Findings are strengthened through triangulation, scenario analysis, and regional case studies, ensuring a high standard of analytic rigor and actionable insight for corporate stakeholders.

Why This Report Matters

• Equips leadership to identify high-growth market segments and provides tactical guidance for successful go-to-market execution in the CBD wine category.
• Enables proactive adaptation to changing regulations, supply chain fluctuations, and regional demand shifts, supporting informed risk management and strategic capital allocation.
• Offers a roadmap for unlocking new commercial opportunities through innovation, compliance, and segment-focused marketing within an emerging wellness beverage space.

Conclusion

Success in the CBD wine sector requires aligning innovation, regulatory compliance, and targeted consumer engagement. Utilizing these insights empowers organizations to navigate change and secure leadership in this dynamic beverage market.

Additional Product Information:

• Purchase of this report includes 1 year online access with quarterly updates.
• This report can be updated on request. Please contact our Customer Experience team using the Ask a Question widget on our website.