The raw, fresh and frozen dog food market size is expected to see strong growth in the next few years. It will grow to $25.1 billion in 2030 at a compound annual growth rate (CAGR) of 5.9%. The growth in the forecast period can be attributed to increasing demand for customized pet nutrition, rising online pet food sales, expansion of functional pet food offerings, growing focus on sustainable pet food sourcing, increasing adoption of direct-to-consumer delivery models. Major trends in the forecast period include increasing demand for human-grade dog food products, rising adoption of raw and minimally processed diets, expansion of subscription-based fresh dog food delivery models, growing preference for functional and health-focused formulations, enhanced focus on cold-chain and frozen storage solutions.
The increasing pet ownership is expected to propel the growth of the raw, fresh, and frozen dog food market going forward. Pet ownership refers to the legal and ethical responsibility of caring for a domesticated animal as a companion. The rise in pet ownership is driven by factors such as the growing need for companionship and emotional support, improving living standards, urbanization, changing family structures, and increased awareness of the physical and mental health benefits associated with pets. As pet owners become more attentive to their dogs’ nutritional needs, many are incorporating raw, fresh, and frozen dog food into feeding routines to support improved digestion, overall health, and longevity. For instance, in July 2024, according to the Montgomery County Animal Care and Control 2024 Annual Report, a US-based public animal shelter and control agency, the save rate for cats increased from 77% in 2023 to 82% in 2024, reflecting broader growth in pet adoption and ownership. Therefore, rising pet ownership is driving the growth of the raw, fresh, and frozen dog food market.
Major companies operating in the raw, fresh, and frozen dog food market are focusing on developing innovative products, such as kibble formats that mimic traditional feeding experiences while preserving the benefits of raw nutrition. Kibble is a commercially prepared dry dog food produced by cooking ingredients at high temperatures and extruding them into bite-sized pieces, offering convenience, long shelf life, and ease of storage. For instance, in December 2023, Primal Pet Foods, a US-based pet food manufacturer, introduced Kibble in the Raw, a product designed to combine raw nutrition with the convenience of dry food. This innovation enables dogs to receive the benefits associated with raw diets, such as improved digestion, healthier coats, and increased energy levels, while providing pet owners with simplified storage and feeding options.
In June 2023, BrightPet Nutrition Group, a US-based provider of premium and super-premium pet foods and care products, acquired Raw Advantage Processing LLC for an undisclosed amount. Through this acquisition, BrightPet expanded its raw and frozen dog food portfolio by integrating Raw Advantage’s freeze-dried and frozen raw pet food products. The acquisition strengthened BrightPet’s position in the premium pet nutrition segment and enhanced its ability to meet growing consumer demand for high-quality raw and frozen dog food offerings.
Major companies operating in the raw, fresh and frozen dog food market are NutriSource Pet Foods Inc., Canidae Pet Food, Petco Health and Wellness Company Inc., Wellness Pet Co Inc., Hill's Pet Nutrition Inc., Tylee's, Blue Buffalo Co. Ltd., Freshpet Inc., Merrick Pet Care Inc., Primal Pet Foods Inc., Just Food For Dogs LLC, Fromm Family Foods LLC, Orijen Pet Foods, Bravo LLC, Nature’s Variety, Natural Pet Food Group, Darwin's Natural Pet Products, Steve's Real Food Inc., Breeder's Choice Inc., Billy Margot Ltd., Nature's Diet, NRG Plus Ltd., Vital Essentials LLC, Answers Pet Food, SmallBatch Pets, K9 Natural, Happee Dawg, Raw Bistro Pet Fare, My Perfect Pet, Stella and Chewy's LLC.
North America was the largest region in the raw, fresh and frozen dog food market in 2025. The regions covered in the raw, fresh and frozen dog food market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the raw, fresh and frozen dog food market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.
The raw, fresh and frozen dog food market consists of sales raw meat, raw bones, organ meats, raw meat chunks, frozen raw meat tubes, and raw meat mixes. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
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Table of Contents
Executive Summary
Raw, Fresh and Frozen Dog Food Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses raw, fresh and frozen dog food market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for raw, fresh and frozen dog food? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The raw, fresh and frozen dog food market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Food Type: Frozen Food; Raw Food; Fresh Food2) By Flavor Type: Chicken; Beef; Lamb; Turkey; Fish; Other Flavors
3) By Application: Dental Care; Digestive Care; Bone and Joint Health; Weight Management; Immune Support; Energy and Muscle Support; Other Applications
4) By Sales Channel: Wholesalers and Distributors; Modern Trade; Convenience Stores; Pharmacy and Drug Stores; Online Retailers; Pet Specialty Stores; Other Sales Channels
Subsegments:
1) By Frozen Food: Frozen Raw Food; Frozen Cooked Food; Frozen Dehydrated Food2) By Raw Food: Raw Meat; Raw Bones and Organs; Raw Freeze-Dried Food; Raw Frozen Formulations
3) By Fresh Food: Fresh Cooked Meals; Fresh Dehydrated or Freeze-Dried Meals; Fresh Organic Meals; Fresh Homemade Dog Food
Companies Mentioned: NutriSource Pet Foods Inc.; Canidae Pet Food; Petco Health and Wellness Company Inc.; Wellness Pet Co Inc.; Hill's Pet Nutrition Inc.; Tylee's; Blue Buffalo Co. Ltd.; Freshpet Inc.; Merrick Pet Care Inc.; Primal Pet Foods Inc.; Just Food for Dogs LLC; Fromm Family Foods LLC; Orijen Pet Foods; Bravo LLC; Nature’s Variety; Natural Pet Food Group; Darwin's Natural Pet Products; Steve's Real Food Inc.; Breeder's Choice Inc.; Billy Margot Ltd.; Nature's Diet; NRG Plus Ltd.; Vital Essentials LLC; Answers Pet Food; SmallBatch Pets; K9 Natural; Happee Dawg; Raw Bistro Pet Fare; My Perfect Pet; Stella and Chewy's LLC
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Italy; Spain; Canada
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Raw, Fresh and Frozen Dog Food market report include:- NutriSource Pet Foods Inc.
- Canidae Pet Food
- Petco Health and Wellness Company Inc.
- Wellness Pet Co Inc.
- Hill's Pet Nutrition Inc.
- Tylee's
- Blue Buffalo Co. Ltd.
- Freshpet Inc.
- Merrick Pet Care Inc.
- Primal Pet Foods Inc.
- Just Food For Dogs LLC
- Fromm Family Foods LLC
- Orijen Pet Foods
- Bravo LLC
- Nature’s Variety
- Natural Pet Food Group
- Darwin's Natural Pet Products
- Steve's Real Food Inc.
- Breeder's Choice Inc.
- Billy Margot Ltd.
- Nature's Diet
- NRG Plus Ltd.
- Vital Essentials LLC
- Answers Pet Food
- SmallBatch Pets
- K9 Natural
- Happee Dawg
- Raw Bistro Pet Fare
- My Perfect Pet
- Stella and Chewy's LLC
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 19.93 Billion |
| Forecasted Market Value ( USD | $ 25.1 Billion |
| Compound Annual Growth Rate | 5.9% |
| Regions Covered | Global |
| No. of Companies Mentioned | 31 |


