Key Highlights
- Consumer electronics retail market includes the sales of communications equipment, computer hardware and software, consumer electronics, household appliances, and photographic equipment. The market value represents the retail sales value of consumer electronics.
- The Thai consumer electronics retail market recorded revenues of $13.1 billion in 2024, representing a compound annual growth rate (CAGR) of 1.3% between 2019 and 2024.
- The communications equipment segment accounted for the market's largest proportion in 2024, with total revenues of $6.4 billion, equivalent to 49.1% of the market's overall value.
- In 2024, the Thai consumer electronics retail market recorded an annual growth of 7.5% due to the decline in consumer price inflation. According to the Bureau of Trade and Economic Indices, in 2024, the consumer price inflation in Thailand reached 1.4%, down from 8.5% in 2023. Easing inflationary pressures helped stabilize household purchasing power, enabling consumers to spend more on discretionary categories such as smartphones, laptops, and household appliances.
Report Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the consumer electronics retail market in Thailand
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the consumer electronics retail market in Thailand
- Leading company profiles reveal details of key consumer electronics retail market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Thailand consumer electronics retail market with five year forecasts
Reasons to Buy
- What was the size of the Thailand consumer electronics retail market by value in 2024?
- What will be the size of the Thailand consumer electronics retail market in 2029?
- What factors are affecting the strength of competition in the Thailand consumer electronics retail market?
- How has the market performed over the last five years?
- What are the main segments that make up Thailand's consumer electronics retail market?
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Apple Inc
- Power Buy Company Limited
- Lazada Group

