Key Highlights
- The baby personal care market includes retail sales of baby toiletries and diapers. The baby toiletries segment covers bath, lotion, oil, powder, shampoo, and wipes (baby toiletries). Diapers segment covers baby diaper, cloth diapers, and training diapers. The market is valued according to the retail selling price (RSP) and includes any applicable taxes.
- The Singaporean baby personal care market recorded revenues of $103.0 million in 2024, representing a compound annual growth rate (CAGR) of 3.6% between 2019-24.
- Market consumption volume increased with a CAGR of 0.9% between 2019-24, reaching a total of 11.1 million units in 2024.
- The growth of the Singaporean baby personal care market during 2019-24 was driven by the rise in household income. According to the Singapore Department of Statistics, in Q4 2024, the personal disposable income in Singapore recorded an annual growth of 9.9%. This rise in income significantly enhanced affordability, prompting a clear shift in consumer behavior from traditional practices to modern, branded baby care solutions.
Scope
- Save time carrying out entry-level research by identifying the size, growth, and leading players in the baby personal care market in Singapore
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the baby personal care market in Singapore
- Leading company profiles reveal details of key baby personal care market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Singapore baby personal care market with five year forecasts by both value and volume
Reasons to Buy
- What was the size of the Singapore baby personal care market by value in 2024?
- What will be the size of the Singapore baby personal care market in 2029?
- What factors are affecting the strength of competition in the Singapore baby personal care market?
- How has the market performed over the last five years?
- How large is Singapore’s baby personal care market in relation to its regional counterparts?
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Kimberly-Clark Corp
- Essity AB
- DSG International (Thailand) Public Company Limited
- Kenvue Inc

