Key Highlights
- Consumer electronics retail market includes the sales of communications equipment, computer hardware and software, consumer electronics, household appliances, and photographic equipment. The market value represents the retail sales value of consumer electronics.
- The South African consumer electronics retail market recorded revenues of $6.1 billion in 2024, representing a negative compound annual growth rate (CAGR) of 1.1% between 2019 and 2024.
- The communications equipment segment accounted for the market's largest proportion in 2024, with total revenues of $3.0 billion, equivalent to 49.9% of the market's overall value.
- In 2024, the South African consumer electronics retail market recorded an annual growth of 6.0% due to the rise in household income, which has significantly enhanced consumer purchasing power. According to Eurostat, in 2024, the net disposable income per household in South Africa reached $10,334.8, up 2.1% annually.
Report Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the consumer electronics retail market in South Africa
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the consumer electronics retail market in South Africa
- Leading company profiles reveal details of key consumer electronics retail market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the South Africa consumer electronics retail market with five year forecasts
Reasons to Buy
- What was the size of the South Africa consumer electronics retail market by value in 2024?
- What will be the size of the South Africa consumer electronics retail market in 2029?
- What factors are affecting the strength of competition in the South Africa consumer electronics retail market?
- How has the market performed over the last five years?
- Who are the top competitors in South Africa's consumer electronics retail market?
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Takealot Online (Pty) Ltd
- Amazon.com Inc
- Apple Inc

