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Sales Engagement Platform Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2024-2031- (By Derivatives Coverage, Geographic Coverage and By Company)

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    Report

  • 250 Pages
  • October 2024
  • Region: Global
  • Fairfield Market Research
  • ID: 6020567
Description Jump to:
The global sales engagement platform market is witnessing significant growth, driven by the rising demand for solutions that streamline communication with potential customers while increasing overall sales efficiency. Sales engagement platforms serve as centralized hubs for automating and monitoring multiple sales activities, such as lead nurturing, customer outreach, and sales analytics. By integrating with CRM systems and other sales tools, these platforms help sales professionals prioritize tasks, improve workflows, and optimize customer engagement.

The global sales engagement platforms market size is projected to grow from US$ 9 billion in 2024 to US$ 25 billion by 2031. This rapid growth is underpinned by the need for efficient sales processes and the shift towards data-driven approaches. Sales engagement platforms offer tools that help sales teams engage prospects and customers throughout the sales cycle, ultimately leading to increased conversion rates and improved sales outcomes.

Key Drivers of Market Growth

1.Data-Driven Sales Approaches: Companies are shifting towards data-driven strategies to optimize their sales processes. Sales engagement platforms provide advanced analytics and reporting, allowing sales teams to track prospect behavior, monitor campaign performance, and make informed decisions that drive success.

2.Remote Work and Distributed Teams: The growing trend of remote work and dispersed sales teams, particularly in markets like India, has led to an increased need for platforms that support effective communication and collaboration. Sales engagement platforms offer tools for remote selling, ensuring consistent sales operations and improved cooperation across teams.

3.Digital Transformation: The rise of digital transformation, particularly in China, is fueling demand for sales engagement platforms. Businesses are adopting technology to streamline operations and boost client engagement, creating opportunities for sales interaction platforms to optimize sales productivity and maintain competitiveness in the evolving digital landscape.

Business Opportunity

Sales engagement platforms are rapidly becoming essential for businesses across industries such as IT, telecom, healthcare, and retail. The market is segmented by component, enterprise size, industry, and region, offering substantial growth opportunities for providers.
  • IT & Telecom Sector: The sector is expected to grow at a CAGR of 16.7% from 2024 to 2031. The high volume of sales activities in this industry drives the need for platforms that automate complex sales processes and optimize workflows.
  • SMEs & Large Enterprises: Both small and medium enterprises (SMEs) and large organizations are adopting sales engagement platforms to improve customer engagement, streamline operations, and drive revenue growth.

Regional Outlook

  • United States: The U.S. market is expected to grow at a CAGR of 12.5% over the forecast period. The country's shift towards data-driven sales strategies is boosting demand for platforms that provide insights into prospect behavior and sales performance.
  • India: With a projected CAGR of 17.2% from 2024 to 2031, the Indian market is seeing increased demand for sales engagement platforms due to the growing trend of remote work and distributed sales teams.
  • China: China's market is forecasted to grow at a CAGR of 16.7%, driven by the country's digital transformation efforts. As businesses adopt digital solutions to enhance sales productivity, the need for sales engagement platforms is expected to rise.

Competitive Analysis

Leading players in the sales engagement platform market are focusing on innovation and developing unique features to differentiate their offerings. Companies are investing in research and development to introduce advanced capabilities such as AI-powered insights and enhanced analytics.

Key players profiled in the market include:

  • Outreach
  • ClearSlide
  • SalesLoft
  • Yesware
  • Groove
  • Cirrus Insight
  • InsideSales
  • Mixmax
  • ToutApp
  • VanillaSoft
  • DealHub
  • Agile CRM
  • Veelo
  • ConnectLeader

Sales Engagement Platform Market Segmentation

By Component:

  • Sales Engagement Platforms
  • Cloud-based
  • On-Premise
  • Services
  • Professional Services
  • Consulting & Advisory
  • Integration & Implementation
  • Support & Maintenance
  • Managed Services

By Enterprise Size:

  • Small & Medium Enterprises (SMEs)
  • Large Enterprises

By Industry:

  • IT & Telecom
  • Healthcare
  • Retail & CPG
  • Manufacturing
  • BFSI
  • Travel & Hospitality
  • Automotive
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia Pacific
  • Middle East and Africa

This product will be delivered within 1-3 business days.

Table of Contents

1. Executive Summary
1.1. Global Sales Engagement Platform Market Snapshot
1.2. Future Projections
1.3. Key Market Trends
1.4. Regional Snapshot, by Value, 2024
1.5. Analyst Recommendations
2. Market Overview
2.1. Market Definitions and Segmentations
2.2. Market Dynamics
2.2.1. Drivers
2.2.2. Restraints
2.2.3. Market Opportunities
2.3. Value Chain Analysis
2.4. Porter’s Five Forces Analysis
2.5. COVID-19 Impact Analysis
2.5.1. Supply
2.5.2. Demand
2.6. Impact of Ukraine-Russia Conflict
2.7. Economic Overview
2.7.1. World Economic Projections
2.8. PESTLE Analysis
3. Global Sales Engagement Platform Market Outlook, 2019 - 2031
3.1. Global Sales Engagement Platform Market Outlook, by Component, Value (US$ Bn), 2019 - 2031
3.1.1. Key Highlights
3.1.1.1. Sales Engagement Platforms
3.1.1.1.1. Cloud-based
3.1.1.1.2. On-Premise
3.1.1.2. Services
3.1.1.2.1. Professional Services
3.1.1.2.1.1. Consulting & Advisory
3.1.1.2.1.2. Integration & Implementation
3.1.1.2.1.3. Support & Maintenance
3.1.1.2.2. Managed Services
3.2. Global Sales Engagement Platform Market Outlook, by Enterprise Size, Value (US$ Bn), 2019 - 2031
3.2.1. Key Highlights
3.2.1.1. Small & Medium Enterprises (SMEs)
3.2.1.2. Large Enterprises
3.3. Global Sales Engagement Platform Market Outlook, by Industry, Value (US$ Bn), 2019 - 2031
3.3.1. Key Highlights
3.3.1.1. IT & Telecom
3.3.1.2. Healthcare
3.3.1.3. Retail & CPG
3.3.1.4. Manufacturing
3.3.1.5. BFSI
3.3.1.6. Travel & Hospitality
3.3.1.7. Automotive
3.3.1.8. Others
3.4. Global Sales Engagement Platform Market Outlook, by Region, Value (US$ Bn), 2019 - 2031
3.4.1. Key Highlights
3.4.1.1. North America
3.4.1.2. Europe
3.4.1.3. Asia Pacific
3.4.1.4. Latin America
3.4.1.5. Middle East & Africa
4. North America Sales Engagement Platform Market Outlook, 2019 - 2031
4.1. North America Sales Engagement Platform Market Outlook, by Component, Value (US$ Bn), 2019 - 2031
4.1.1. Key Highlights
4.1.1.1. Sales Engagement Platforms
4.1.1.1.1. Cloud-based
4.1.1.1.2. On-Premise
4.1.1.2. Services
4.1.1.2.1. Professional Services
4.1.1.2.1.1. Consulting & Advisory
4.1.1.2.1.2. Integration & Implementation
4.1.1.2.1.3. Support & Maintenance
4.1.1.3. Managed Services
4.2. North America Sales Engagement Platform Market Outlook, by Enterprise Size, Value (US$ Bn), 2019 - 2031
4.2.1. Key Highlights
4.2.1.1. Small & Medium Enterprises (SMEs)
4.2.1.2. Large Enterprises
4.3. North America Sales Engagement Platform Market Outlook, by Industry, Value (US$ Bn), 2019 - 2031
4.3.1. Key Highlights
4.3.1.1. IT & Telecom
4.3.1.2. Healthcare
4.3.1.3. Retail & CPG
4.3.1.4. Manufacturing
4.3.1.5. BFSI
4.3.1.6. Travel & Hospitality
4.3.1.7. Automotive
4.3.1.8. Others
4.3.2. BPS Analysis/Market Attractiveness Analysis
4.4. North America Sales Engagement Platform Market Outlook, by Country, Value (US$ Bn), 2019 - 2031
4.4.1. Key Highlights
4.4.1.1. U.S. Sales Engagement Platform Market by Component, Value (US$ Bn), 2019 - 2031
4.4.1.2. U.S. Sales Engagement Platform Market by Enterprise Size, Value (US$ Bn), 2019 - 2031
4.4.1.3. U.S. Sales Engagement Platform Market by Industry, Value (US$ Bn), 2019 - 2031
4.4.1.4. Canada Sales Engagement Platform Market by Component, Value (US$ Bn), 2019 - 2031
4.4.1.5. Canada Sales Engagement Platform Market by Enterprise Size, Value (US$ Bn), 2019 - 2031
4.4.1.6. Canada Sales Engagement Platform Market by Industry, Value (US$ Bn), 2019 - 2031
4.4.2. BPS Analysis/Market Attractiveness Analysis
5. Europe Sales Engagement Platform Market Outlook, 2019 - 2031
5.1. Europe Sales Engagement Platform Market Outlook, by Component, Value (US$ Bn), 2019 - 2031
5.1.1. Key Highlights
5.1.1.1. Sales Engagement Platforms
5.1.1.1.1. Cloud-based
5.1.1.1.2. On-Premise
5.1.1.2. Services
5.1.1.2.1. Professional Services
5.1.1.2.1.1. Consulting & Advisory
5.1.1.2.1.2. Integration & Implementation
5.1.1.2.1.3. Support & Maintenance
5.1.1.3. Managed Services
5.2. Europe Sales Engagement Platform Market Outlook, by Enterprise Size, Value (US$ Bn), 2019 - 2031
5.2.1. Key Highlights
5.2.1.1. Small & Medium Enterprises (SMEs)
5.2.1.2. Large Enterprises
5.3. Europe Sales Engagement Platform Market Outlook, by Industry, Value (US$ Bn), 2019 - 2031
5.3.1. Key Highlights
5.3.1.1. IT & Telecom
5.3.1.2. Healthcare
5.3.1.3. Retail & CPG
5.3.1.4. Manufacturing
5.3.1.5. BFSI
5.3.1.6. Travel & Hospitality
5.3.1.7. Automotive
5.3.1.8. Others
5.3.2. BPS Analysis/Market Attractiveness Analysis
5.4. Europe Sales Engagement Platform Market Outlook, by Country, Value (US$ Bn), 2019 - 2031
5.4.1. Key Highlights
5.4.1.1. Germany Sales Engagement Platform Market by Component, Value (US$ Bn), 2019 - 2031
5.4.1.2. Germany Sales Engagement Platform Market by Enterprise Size, Value (US$ Bn), 2019 - 2031
5.4.1.3. Germany Sales Engagement Platform Market by Industry, Value (US$ Bn), 2019 - 2031
5.4.1.4. U.K. Sales Engagement Platform Market by Component, Value (US$ Bn), 2019 - 2031
5.4.1.5. U.K. Sales Engagement Platform Market by Enterprise Size, Value (US$ Bn), 2019 - 2031
5.4.1.6. U.K. Sales Engagement Platform Market by Industry, Value (US$ Bn), 2019 - 2031
5.4.1.7. France Sales Engagement Platform Market by Component, Value (US$ Bn), 2019 - 2031
5.4.1.8. France Sales Engagement Platform Market by Enterprise Size, Value (US$ Bn), 2019 - 2031
5.4.1.9. France Sales Engagement Platform Market by Industry, Value (US$ Bn), 2019 - 2031
5.4.1.10. Italy Sales Engagement Platform Market by Component, Value (US$ Bn), 2019 - 2031
5.4.1.11. Italy Sales Engagement Platform Market by Enterprise Size, Value (US$ Bn), 2019 - 2031
5.4.1.12. Italy Sales Engagement Platform Market by Industry, Value (US$ Bn), 2019 - 2031
5.4.1.13. Turkey Sales Engagement Platform Market by Component, Value (US$ Bn), 2019 - 2031
5.4.1.14. Turkey Sales Engagement Platform Market by Enterprise Size, Value (US$ Bn), 2019 - 2031
5.4.1.15. Turkey Sales Engagement Platform Market by Industry, Value (US$ Bn), 2019 - 2031
5.4.1.16. Russia Sales Engagement Platform Market by Component, Value (US$ Bn), 2019 - 2031
5.4.1.17. Russia Sales Engagement Platform Market by Enterprise Size, Value (US$ Bn), 2019 - 2031
5.4.1.18. Russia Sales Engagement Platform Market by Industry, Value (US$ Bn), 2019 - 2031
5.4.1.19. Rest of Europe Sales Engagement Platform Market by Component, Value (US$ Bn), 2019 - 2031
5.4.1.20. Rest of Europe Sales Engagement Platform Market by Enterprise Size, Value (US$ Bn), 2019 - 2031
5.4.1.21. Rest of Europe Sales Engagement Platform Market by Industry, Value (US$ Bn), 2019 - 2031
5.4.2. BPS Analysis/Market Attractiveness Analysis
6. Asia Pacific Sales Engagement Platform Market Outlook, 2019 - 2031
6.1. Asia Pacific Sales Engagement Platform Market Outlook, by Component, Value (US$ Bn), 2019 - 2031
6.1.1. Key Highlights
6.1.1.1. Sales Engagement Platforms
6.1.1.1.1. Cloud-based
6.1.1.1.2. On-Premise
6.1.1.2. Services
6.1.1.2.1. Professional Services
6.1.1.2.1.1. Consulting & Advisory
6.1.1.2.1.2. Integration & Implementation
6.1.1.2.1.3. Support & Maintenance
6.1.1.3. Managed Services
6.2. Asia Pacific Sales Engagement Platform Market Outlook, by Enterprise Size, Value (US$ Bn), 2019 - 2031
6.2.1. Key Highlights
6.2.1.1. Small & Medium Enterprises (SMEs)
6.2.1.2. Large Enterprises
6.3. Asia Pacific Sales Engagement Platform Market Outlook, by Industry, Value (US$ Bn), 2019 - 2031
6.3.1. Key Highlights
6.3.1.1. IT & Telecom
6.3.1.2. Healthcare
6.3.1.3. Retail & CPG
6.3.1.4. Manufacturing
6.3.1.5. BFSI
6.3.1.6. Travel & Hospitality
6.3.1.7. Automotive
6.3.1.8. Others
6.3.2. BPS Analysis/Market Attractiveness Analysis
6.4. Asia Pacific Sales Engagement Platform Market Outlook, by Country, Value (US$ Bn), 2019 - 2031
6.4.1. Key Highlights
6.4.1.1. China Sales Engagement Platform Market by Component, Value (US$ Bn), 2019 - 2031
6.4.1.2. China Sales Engagement Platform Market by Enterprise Size, Value (US$ Bn), 2019 - 2031
6.4.1.3. China Sales Engagement Platform Market by Industry, Value (US$ Bn), 2019 - 2031
6.4.1.4. Japan Sales Engagement Platform Market by Component, Value (US$ Bn), 2019 - 2031
6.4.1.5. Japan Sales Engagement Platform Market by Enterprise Size, Value (US$ Bn), 2019 - 2031
6.4.1.6. Japan Sales Engagement Platform Market by Industry, Value (US$ Bn), 2019 - 2031
6.4.1.7. South Korea Sales Engagement Platform Market by Component, Value (US$ Bn), 2019 - 2031
6.4.1.8. South Korea Sales Engagement Platform Market by Enterprise Size, Value (US$ Bn), 2019 - 2031
6.4.1.9. South Korea Sales Engagement Platform Market by Industry, Value (US$ Bn), 2019 - 2031
6.4.1.10. India Sales Engagement Platform Market by Component, Value (US$ Bn), 2019 - 2031
6.4.1.11. India Sales Engagement Platform Market by Enterprise Size, Value (US$ Bn), 2019 - 2031
6.4.1.12. India Sales Engagement Platform Market by Industry, Value (US$ Bn), 2019 - 2031
6.4.1.13. Southeast Asia Sales Engagement Platform Market by Component, Value (US$ Bn), 2019 - 2031
6.4.1.14. Southeast Asia Sales Engagement Platform Market by Enterprise Size, Value (US$ Bn), 2019 - 2031
6.4.1.15. Southeast Asia Sales Engagement Platform Market by Industry, Value (US$ Bn), 2019 - 2031
6.4.1.16. Rest of Asia Pacific Sales Engagement Platform Market by Component, Value (US$ Bn), 2019 - 2031
6.4.1.17. Rest of Asia Pacific Sales Engagement Platform Market by Enterprise Size, Value (US$ Bn), 2019 - 2031
6.4.1.18. Rest of Asia Pacific Sales Engagement Platform Market by Industry, Value (US$ Bn), 2019 - 2031
6.4.2. BPS Analysis/Market Attractiveness Analysis
7. Latin America Sales Engagement Platform Market Outlook, 2019 - 2031
7.1. Latin America Sales Engagement Platform Market Outlook, by Component, Value (US$ Bn), 2019 - 2031
7.1.1. Key Highlights
7.1.1.1. Sales Engagement Platforms
7.1.1.1.1. Cloud-based
7.1.1.1.2. On-Premise
7.1.1.2. Services
7.1.1.2.1. Professional Services
7.1.1.2.1.1. Consulting & Advisory
7.1.1.2.1.2. Integration & Implementation
7.1.1.2.1.3. Support & Maintenance
7.1.1.3. Managed Services
7.2. Latin America Sales Engagement Platform Market Outlook, by Enterprise Size, Value (US$ Bn), 2019 - 2031
7.2.1. Key Highlights
7.2.1.1. Small & Medium Enterprises (SMEs)
7.2.1.2. Large Enterprises
7.3. Latin America Sales Engagement Platform Market Outlook, by Industry, Value (US$ Bn), 2019 - 2031
7.3.1. Key Highlights
7.3.1.1. IT & Telecom
7.3.1.2. Healthcare
7.3.1.3. Retail & CPG
7.3.1.4. Manufacturing
7.3.1.5. BFSI
7.3.1.6. Travel & Hospitality
7.3.1.7. Automotive
7.3.1.8. Others
7.3.2. BPS Analysis/Market Attractiveness Analysis
7.4. Latin America Sales Engagement Platform Market Outlook, by Country, Value (US$ Bn), 2019 - 2031
7.4.1. Key Highlights
7.4.1.1. Brazil Sales Engagement Platform Market by Component, Value (US$ Bn), 2019 - 2031
7.4.1.2. Brazil Sales Engagement Platform Market by Enterprise Size, Value (US$ Bn), 2019 - 2031
7.4.1.3. Brazil Sales Engagement Platform Market by Industry, Value (US$ Bn), 2019 - 2031
7.4.1.4. Mexico Sales Engagement Platform Market by Component, Value (US$ Bn), 2019 - 2031
7.4.1.5. Mexico Sales Engagement Platform Market by Enterprise Size, Value (US$ Bn), 2019 - 2031
7.4.1.6. Mexico Sales Engagement Platform Market by Industry, Value (US$ Bn), 2019 - 2031
7.4.1.7. Argentina Sales Engagement Platform Market by Component, Value (US$ Bn), 2019 - 2031
7.4.1.8. Argentina Sales Engagement Platform Market by Enterprise Size, Value (US$ Bn), 2019 - 2031
7.4.1.9. Argentina Sales Engagement Platform Market by Industry, Value (US$ Bn), 2019 - 2031
7.4.1.10. Rest of Latin America Sales Engagement Platform Market by Component, Value (US$ Bn), 2019 - 2031
7.4.1.11. Rest of Latin America Sales Engagement Platform Market by Enterprise Size, Value (US$ Bn), 2019 - 2031
7.4.1.12. Rest of Latin America Sales Engagement Platform Market by Industry, Value (US$ Bn), 2019 - 2031
7.4.2. BPS Analysis/Market Attractiveness Analysis
8. Middle East & Africa Sales Engagement Platform Market Outlook, 2019 - 2031
8.1. Middle East & Africa Sales Engagement Platform Market Outlook, by Component, Value (US$ Bn), 2019 - 2031
8.1.1. Key Highlights
8.1.1.1. Sales Engagement Platforms
8.1.1.1.1. Cloud-based
8.1.1.1.2. On-Premise
8.1.1.2. Services
8.1.1.2.1. Professional Services
8.1.1.2.1.1. Consulting & Advisory
8.1.1.2.1.2. Integration & Implementation
8.1.1.2.1.3. Support & Maintenance
8.1.1.3. Managed Services
8.2. Middle East & Africa Sales Engagement Platform Market Outlook, by Enterprise Size, Value (US$ Bn), 2019 - 2031
8.2.1. Key Highlights
8.2.1.1. Small & Medium Enterprises (SMEs)
8.2.1.2. Large Enterprises
8.3. Middle East & Africa Sales Engagement Platform Market Outlook, by Industry, Value (US$ Bn), 2019 - 2031
8.3.1. Key Highlights
8.3.1.1. IT & Telecom
8.3.1.2. Healthcare
8.3.1.3. Retail & CPG
8.3.1.4. Manufacturing
8.3.1.5. BFSI
8.3.1.6. Travel & Hospitality
8.3.1.7. Automotive
8.3.1.8. Others
8.3.2. BPS Analysis/Market Attractiveness Analysis
8.4. Middle East & Africa Sales Engagement Platform Market Outlook, by Country, Value (US$ Bn), 2019 - 2031
8.4.1. Key Highlights
8.4.1.1. GCC Sales Engagement Platform Market by Component, Value (US$ Bn), 2019 - 2031
8.4.1.2. GCC Sales Engagement Platform Market by Enterprise Size, Value (US$ Bn), 2019 - 2031
8.4.1.3. GCC Sales Engagement Platform Market by Industry, Value (US$ Bn), 2019 - 2031
8.4.1.4. South Africa Sales Engagement Platform Market by Component, Value (US$ Bn), 2019 - 2031
8.4.1.5. South Africa Sales Engagement Platform Market by Enterprise Size, Value (US$ Bn), 2019 - 2031
8.4.1.6. South Africa Sales Engagement Platform Market by Industry, Value (US$ Bn), 2019 - 2031
8.4.1.7. Egypt Sales Engagement Platform Market by Component, Value (US$ Bn), 2019 - 2031
8.4.1.8. Egypt Sales Engagement Platform Market by Enterprise Size, Value (US$ Bn), 2019 - 2031
8.4.1.9. Egypt Sales Engagement Platform Market by Industry, Value (US$ Bn), 2019 - 2031
8.4.1.10. Rest of Middle East & Africa Sales Engagement Platform Market by Component, Value (US$ Bn), 2019 - 2031
8.4.1.11. Rest of Middle East & Africa Sales Engagement Platform Market by Enterprise Size, Value (US$ Bn), 2019 - 2031
8.4.1.12. Rest of Middle East & Africa Sales Engagement Platform Market by Industry, Value (US$ Bn), 2019 - 2031
8.4.2. BPS Analysis/Market Attractiveness Analysis
9. Competitive Landscape
9.1. By Industry vs by Enterprise Size Heat map
9.2. Manufacturer vs by Enterprise Size Heatmap
9.3. Company Market Share Analysis, 2024
9.4. Competitive Dashboard
9.5. Company Profiles
9.5.1. Outreach
9.5.1.1. Company Overview
9.5.1.2. Product Portfolio
9.5.1.3. Financial Overview
9.5.1.4. Business Strategies and Development
9.5.2. ClearSlide
9.5.3. SalesLoft
9.5.4. Yesware
9.5.5. Groove
9.5.6. Cirrus Insight
9.5.7. InsideSales
9.5.8. Mixmax
9.5.9. ToutApp
9.5.10. VanillaSoft
9.5.11. DealHub
9.5.12. Agile CRM
9.5.13. Veelo
9.5.14. ConnectLeader
9.5.15. Other Players
10. Appendix
10.1. Research Methodology
10.2. Report Assumptions
10.3. Acronyms and Abbreviations

Companies Mentioned

  • Zoho Corporation
  • SalesLoft
  • Highspot, Inc.
  • Freshworks
  • SAP
  • Upland Software
  • ClearSlide
  • Seismic
  • Bigtincan
  • Showpad

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