Outdoor Vacation Market Report 2026

The outdoor vacation market size has grown rapidly in recent years. It will grow from $1.0 trillion in 2025 to $1.2 trillion in 2026 at a compound annual growth rate (CAGR) of 19.4%. The growth in the historic period can be attributed to increasing disposable income for leisure travel, growth of domestic tourism, rising interest in outdoor recreation, expansion of travel infrastructure, increasing awareness of nature-based activities.

The outdoor vacation market size is expected to see rapid growth in the next few years. It will grow to $2.46 trillion in 2030 at a compound annual growth rate (CAGR) of 19.6%. The growth in the forecast period can be attributed to expansion of sustainable tourism initiatives, rising demand for experiential and wellness travel, growing use of digital trip planning tools, increasing interest in remote and off-grid destinations, integration of virtual previews for travel experiences. Major trends in the forecast period include growing demand for eco-friendly travel experiences, rising popularity of adventure and nature-based tourism, increasing use of online travel booking platforms, expansion of personalized outdoor travel packages, enhanced focus on wellness and experiential travel.

The growing trend of adventurous tourism is expected to drive the growth of the outdoor vacation market in the coming years. Adventure tourism involves travel that incorporates physical activities, exploration, or visits to remote or exotic locations, often offering excitement and challenges. This rise in adventure tourism reflects an increasing consumer demand for unique, immersive experiences, a desire for personal challenges, and better accessibility to previously remote destinations. Outdoor vacations complement adventure tourism by providing varied, immersive environments for activities such as hiking, climbing, and kayaking, which appeal to adventure enthusiasts and support the sector’s growth. For example, in May 2023, according to UN Tourism, a Spain-based specialized agency of the United Nations promoting globally accessible tourism, international arrivals in the first quarter of 2023 reached 80% of pre-pandemic levels, with around 235 million tourists traveling internationally in the first three months - more than double the number from the same period in 2022. Therefore, the shift towards adventure tourism is expected to propel the growth of the outdoor vacation market.

Key companies in the outdoor vacation market are focusing on advanced travel services, including adventure tours, to attract thrill-seekers and adventure enthusiasts by offering unique experiences. Adventure tours provide a range of exciting and immersive activities, from hiking and wildlife safaris to extreme sports. For instance, in March 2024, Trek Travel, a US-based tour company, introduced new hiking and walking tours featuring destinations such as Italy’s Cinque Terre, Scotland, Portugal, and Ireland. These tours offer guests premium accommodations, fine dining, and expert guides, delivering a remarkable adventure experience.

In March 2024, Travel + Leisure Co., a US-based leisure travel services company, acquired Accor Vacation Club for an undisclosed sum. With this acquisition, Travel + Leisure Co. aims to expand its business and enhance customer experiences by adding new travel services. The company also plans to strengthen its presence in the vacation ownership market. Accor Vacation Club is an Australia-based vacation ownership company that provides timeshare and vacation club memberships.

Major companies operating in the outdoor vacation market are Abercrombie & Kent USA LLC, Intrepid Travel, G Adventures, Backroads, Butterfield & Robinson, Exodus Travels Limited, Micato Safaris, Scott Dunn Ltd, Austin Adventures, Kensington Tours Ltd, Zicasso, Butterfield & Robinson, DuVine Cycling + Adventure Co, Natural Habitat Adventures, Wild Frontiers Adventure Travel, AdventureSmith Explorations, Thomson Safaris, Explore Worldwide Ltd, Classic Journeys, Alpine Adventures.

North America was the largest region in the outdoor vacation market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the outdoor vacation market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the outdoor vacation market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The outdoor vacation market includes revenues earned by entities through accommodation services, guided tours, activities, and transportation services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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