ATV & UTV Market - Global Forecast 2026-2032

The global ATV & UTV market is evolving rapidly as senior leaders face new technological developments, shifting regulations, and changes within distribution channels. To remain competitive, executives must leverage reliable market intelligence that connects emerging transformation trends to actionable strategic decisions.

Market Snapshot: ATV & UTV Industry Growth

The ATV & UTV Market expanded from USD 11.83 billion in 2025 to USD 12.75 billion in 2026 and is on track to reach USD 20.84 billion by 2032, representing a 8.42% CAGR. Robust growth is driven by both recreational and commercial vehicle demands, alongside increased investments in technology and renewed supply chain strategies. Senior stakeholders navigating this space must assess how competitive activity and regulation define opportunities and risks across products, sourcing models, and market channels.

Scope & Segmentation

This report provides a segmented strategic analysis of the ATV & UTV sector, examining the underlying technologies, business models, and regulatory priorities that will shape industry evolution.

Wheel Configurations: Four-wheel vehicles dominate mainstream use, targeting broad utility and recreational functions, while three-wheel formats address specialized, niche, or mobility-specific demands.
Propulsion Types: Electric, gasoline, and hybrid technologies each demand dedicated engineering for battery systems, emissions management, and performance optimization.
End-User Segments: Market divisions between commercial enterprises and individual consumers drive tailored product design, service requirements, and unique routes to market.
Distribution Channels: Dealer networks remain critical for relationships and after-sales service, while digital channels are expanding significance in research, accessory sales, and procurement of parts.
Vehicle Types: All-terrain vehicles and utility task vehicles both contribute to market diversity, each satisfying different operational needs and use cases.
Engine Displacement Bands: Product offerings range from entry-level models with modest engine power to high-capacity, heavy-duty units oriented toward demanding utility applications.
Regions: Assessment extends across Americas, Europe, Middle East & Africa, and Asia-Pacific, highlighting regional drivers, divergent regulatory frameworks, and localized distribution strategies.
Technology Pathways: Key focus areas include advancements in battery technology, proliferation of digital connectivity, modular platform development, and integrated thermal management solutions.

Key Takeaways for Senior Decision Makers

Electrification and greater digital integration offer new opportunities for product distinction and compliance with evolving standards in mature and emerging markets.
Adopting modular vehicle architectures supports rapid customization, enabling swift responsiveness to changes in user needs and sector trends.
Strengthening supply chain resilience through dual sourcing and regional partnerships helps address tariff shifts and delivery disruptions, especially in propulsion and component supply.
Focusing on user segmentation and region-specific strategies guides optimal investment in product development, channel management, and customer engagement.
Prioritizing dealer relationships and optimizing online presence drive retention, enhance aftersales service, and create new digital revenue streams.
Pursuing targeted acquisitions and collaborative partnerships grants access to evolving technologies and expanded distribution reach in priority geographies.

Tariff Impact and Procurement Strategies

Recent tariff adjustments in 2025 have led manufacturers to reevaluate sourcing tactics, emphasizing the importance of landed cost optimization and the cultivation of local and regional supplier networks. OEMs now prioritize component standardization across models to reduce procurement risks associated with tariff fluctuations, notably affecting propulsion systems. Dealers and digital marketplaces have adapted by updating pricing and inventory practices to protect margins and remain competitive in a volatile environment.

Methodology & Data Sources

This analysis incorporates structured interviews with OEM planners, procurement leaders, dealer principals, and suppliers. The research is grounded in regulatory filings, industry data, and technical documentation. Rigorous cross-validation and scenario-based analysis underpin reliability, offering a current and comprehensive perspective for B2B market-research decision makers.

Why This Report Matters

Facilitates precise segmentation for engineering and go-to-market strategies that match user needs and regulatory trends.
Supports executives addressing ongoing challenges in supply chain resilience and procurement planning related to tariffs and logistics.
Delivers actionable guidance on integrating digital and channel strategies for improved profitability and deeper customer engagement.

Conclusion

To succeed in a transforming ATV & UTV sector, leaders should adopt technological adaptability, strengthen resilient supply chains, and pursue regionally nuanced operations to sustain strategic advantage and future growth.

Additional Product Information:

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1. Preface

1.1. Objectives of the Study
1.2. Market Definition
1.3. Market Segmentation & Coverage
1.4. Years Considered for the Study
1.5. Currency Considered for the Study
1.6. Language Considered for the Study
1.7. Key Stakeholders

2. Research Methodology

2.1. Introduction
2.2. Research Design
2.2.1. Primary Research
2.2.2. Secondary Research
2.3. Research Framework
2.3.1. Qualitative Analysis
2.3.2. Quantitative Analysis
2.4. Market Size Estimation
2.4.1. Top-Down Approach
2.4.2. Bottom-Up Approach
2.5. Data Triangulation
2.6. Research Outcomes
2.7. Research Assumptions
2.8. Research Limitations

3. Executive Summary

3.1. Introduction
3.2. CXO Perspective
3.3. Market Size & Growth Trends
3.4. Market Share Analysis, 2025
3.5. FPNV Positioning Matrix, 2025
3.6. New Revenue Opportunities
3.7. Next-Generation Business Models
3.8. Industry Roadmap

4. Market Overview

4.1. Introduction
4.2. Industry Ecosystem & Value Chain Analysis
4.2.1. Supply-Side Analysis
4.2.2. Demand-Side Analysis
4.2.3. Stakeholder Analysis
4.3. Porter’s Five Forces Analysis
4.4. PESTLE Analysis
4.5. Market Outlook
4.5.1. Near-Term Market Outlook (0-2 Years)
4.5.2. Medium-Term Market Outlook (3-5 Years)
4.5.3. Long-Term Market Outlook (5-10 Years)
4.6. Go-to-Market Strategy

5. Market Insights

5.1. Consumer Insights & End-User Perspective
5.2. Consumer Experience Benchmarking
5.3. Opportunity Mapping
5.4. Distribution Channel Analysis
5.5. Pricing Trend Analysis
5.6. Regulatory Compliance & Standards Framework
5.7. ESG & Sustainability Analysis
5.8. Disruption & Risk Scenarios
5.9. Return on Investment & Cost-Benefit Analysis

6. Cumulative Impact of United States Tariffs 2025
7. Cumulative Impact of Artificial Intelligence 2025

8. ATV & UTV Market, by Wheel Configuration

8.1. Four Wheel
8.2. Three Wheel

9. ATV & UTV Market, by Propulsion

9.1. Electric
9.1.1. Lead Acid
9.1.2. Lithium Ion
9.2. Gas
9.2.1. Four Stroke
9.2.2. Two Stroke
9.3. Hybrid
9.3.1. Parallel
9.3.2. Series

10. ATV & UTV Market, by Vehicle Type

10.1. All Terrain Vehicle
10.2. Utility Task Vehicle

11. ATV & UTV Market, by Engine Displacement

11.1. 500Cc To 1000Cc
11.2. Above 1000Cc
11.3. Up To 500Cc

12. ATV & UTV Market, by Application

12.1. Recreational
12.2. Sports
12.3. Utility

13. ATV & UTV Market, by Distribution Channel

13.1. Dealer
13.2. Online

14. ATV & UTV Market, by End User

14.1. Commercial
14.2. Individual

15. ATV & UTV Market, by Region

15.1. Americas
15.1.1. North America
15.1.2. Latin America
15.2. Europe, Middle East & Africa
15.2.1. Europe
15.2.2. Middle East
15.2.3. Africa
15.3. Asia-Pacific

16. ATV & UTV Market, by Group

16.1. ASEAN
16.2. GCC
16.3. European Union
16.4. BRICS
16.5. G7
16.6. NATO

17. ATV & UTV Market, by Country

17.1. United States
17.2. Canada
17.3. Mexico
17.4. Brazil
17.5. United Kingdom
17.6. Germany
17.7. France
17.8. Russia
17.9. Italy
17.10. Spain
17.11. China
17.12. India
17.13. Japan
17.14. Australia
17.15. South Korea

18. United States ATV & UTV Market
19. China ATV & UTV Market

20. Competitive Landscape

20.1. Market Concentration Analysis, 2025
20.1.1. Concentration Ratio (CR)
20.1.2. Herfindahl Hirschman Index (HHI)
20.2. Recent Developments & Impact Analysis, 2025
20.3. Product Portfolio Analysis, 2025
20.4. Benchmarking Analysis, 2025
20.5. BRP Inc.
20.6. Daedong Corp.
20.7. Deere & Company
20.8. Honda Motor Co., Ltd.
20.9. Kawasaki Heavy Industries, Ltd.
20.10. Kubota Corporation
20.11. Polaris Inc.
20.12. Suzuki Motor Corporation
20.13. Taiwan Golden Bee Co., Ltd.
20.14. Textron Inc.
20.15. Yamaha Motor Co., Ltd.
20.16. Zhejiang CFMoto Powersports Manufacturing Co., Ltd.

List of Figures

FIGURE 1. GLOBAL ATV & UTV MARKET SIZE, 2018-2032 (USD MILLION)
FIGURE 2. GLOBAL ATV & UTV MARKET SHARE, BY KEY PLAYER, 2025
FIGURE 3. GLOBAL ATV & UTV MARKET, FPNV POSITIONING MATRIX, 2025
FIGURE 4. GLOBAL ATV & UTV MARKET SIZE, BY WHEEL CONFIGURATION, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 5. GLOBAL ATV & UTV MARKET SIZE, BY PROPULSION, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 6. GLOBAL ATV & UTV MARKET SIZE, BY VEHICLE TYPE, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 7. GLOBAL ATV & UTV MARKET SIZE, BY ENGINE DISPLACEMENT, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 8. GLOBAL ATV & UTV MARKET SIZE, BY APPLICATION, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 9. GLOBAL ATV & UTV MARKET SIZE, BY DISTRIBUTION CHANNEL, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 10. GLOBAL ATV & UTV MARKET SIZE, BY END USER, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 11. GLOBAL ATV & UTV MARKET SIZE, BY REGION, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 12. GLOBAL ATV & UTV MARKET SIZE, BY GROUP, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 13. GLOBAL ATV & UTV MARKET SIZE, BY COUNTRY, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 14. UNITED STATES ATV & UTV MARKET SIZE, 2018-2032 (USD MILLION)
FIGURE 15. CHINA ATV & UTV MARKET SIZE, 2018-2032 (USD MILLION)

List of Tables

TABLE 1. GLOBAL ATV & UTV MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 2. GLOBAL ATV & UTV MARKET SIZE, BY WHEEL CONFIGURATION, 2018-2032 (USD MILLION)
TABLE 3. GLOBAL ATV & UTV MARKET SIZE, BY FOUR WHEEL, BY REGION, 2018-2032 (USD MILLION)
TABLE 4. GLOBAL ATV & UTV MARKET SIZE, BY FOUR WHEEL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 5. GLOBAL ATV & UTV MARKET SIZE, BY FOUR WHEEL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 6. GLOBAL ATV & UTV MARKET SIZE, BY THREE WHEEL, BY REGION, 2018-2032 (USD MILLION)
TABLE 7. GLOBAL ATV & UTV MARKET SIZE, BY THREE WHEEL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 8. GLOBAL ATV & UTV MARKET SIZE, BY THREE WHEEL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 9. GLOBAL ATV & UTV MARKET SIZE, BY PROPULSION, 2018-2032 (USD MILLION)
TABLE 10. GLOBAL ATV & UTV MARKET SIZE, BY ELECTRIC, BY REGION, 2018-2032 (USD MILLION)
TABLE 11. GLOBAL ATV & UTV MARKET SIZE, BY ELECTRIC, BY GROUP, 2018-2032 (USD MILLION)
TABLE 12. GLOBAL ATV & UTV MARKET SIZE, BY ELECTRIC, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 13. GLOBAL ATV & UTV MARKET SIZE, BY ELECTRIC, 2018-2032 (USD MILLION)
TABLE 14. GLOBAL ATV & UTV MARKET SIZE, BY LEAD ACID, BY REGION, 2018-2032 (USD MILLION)
TABLE 15. GLOBAL ATV & UTV MARKET SIZE, BY LEAD ACID, BY GROUP, 2018-2032 (USD MILLION)
TABLE 16. GLOBAL ATV & UTV MARKET SIZE, BY LEAD ACID, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 17. GLOBAL ATV & UTV MARKET SIZE, BY LITHIUM ION, BY REGION, 2018-2032 (USD MILLION)
TABLE 18. GLOBAL ATV & UTV MARKET SIZE, BY LITHIUM ION, BY GROUP, 2018-2032 (USD MILLION)
TABLE 19. GLOBAL ATV & UTV MARKET SIZE, BY LITHIUM ION, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 20. GLOBAL ATV & UTV MARKET SIZE, BY GAS, BY REGION, 2018-2032 (USD MILLION)
TABLE 21. GLOBAL ATV & UTV MARKET SIZE, BY GAS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 22. GLOBAL ATV & UTV MARKET SIZE, BY GAS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 23. GLOBAL ATV & UTV MARKET SIZE, BY GAS, 2018-2032 (USD MILLION)
TABLE 24. GLOBAL ATV & UTV MARKET SIZE, BY FOUR STROKE, BY REGION, 2018-2032 (USD MILLION)
TABLE 25. GLOBAL ATV & UTV MARKET SIZE, BY FOUR STROKE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 26. GLOBAL ATV & UTV MARKET SIZE, BY FOUR STROKE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 27. GLOBAL ATV & UTV MARKET SIZE, BY TWO STROKE, BY REGION, 2018-2032 (USD MILLION)
TABLE 28. GLOBAL ATV & UTV MARKET SIZE, BY TWO STROKE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 29. GLOBAL ATV & UTV MARKET SIZE, BY TWO STROKE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 30. GLOBAL ATV & UTV MARKET SIZE, BY HYBRID, BY REGION, 2018-2032 (USD MILLION)
TABLE 31. GLOBAL ATV & UTV MARKET SIZE, BY HYBRID, BY GROUP, 2018-2032 (USD MILLION)
TABLE 32. GLOBAL ATV & UTV MARKET SIZE, BY HYBRID, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 33. GLOBAL ATV & UTV MARKET SIZE, BY HYBRID, 2018-2032 (USD MILLION)
TABLE 34. GLOBAL ATV & UTV MARKET SIZE, BY PARALLEL, BY REGION, 2018-2032 (USD MILLION)
TABLE 35. GLOBAL ATV & UTV MARKET SIZE, BY PARALLEL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 36. GLOBAL ATV & UTV MARKET SIZE, BY PARALLEL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 37. GLOBAL ATV & UTV MARKET SIZE, BY SERIES, BY REGION, 2018-2032 (USD MILLION)
TABLE 38. GLOBAL ATV & UTV MARKET SIZE, BY SERIES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 39. GLOBAL ATV & UTV MARKET SIZE, BY SERIES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 40. GLOBAL ATV & UTV MARKET SIZE, BY VEHICLE TYPE, 2018-2032 (USD MILLION)
TABLE 41. GLOBAL ATV & UTV MARKET SIZE, BY ALL TERRAIN VEHICLE, BY REGION, 2018-2032 (USD MILLION)
TABLE 42. GLOBAL ATV & UTV MARKET SIZE, BY ALL TERRAIN VEHICLE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 43. GLOBAL ATV & UTV MARKET SIZE, BY ALL TERRAIN VEHICLE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 44. GLOBAL ATV & UTV MARKET SIZE, BY UTILITY TASK VEHICLE, BY REGION, 2018-2032 (USD MILLION)
TABLE 45. GLOBAL ATV & UTV MARKET SIZE, BY UTILITY TASK VEHICLE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 46. GLOBAL ATV & UTV MARKET SIZE, BY UTILITY TASK VEHICLE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 47. GLOBAL ATV & UTV MARKET SIZE, BY ENGINE DISPLACEMENT, 2018-2032 (USD MILLION)
TABLE 48. GLOBAL ATV & UTV MARKET SIZE, BY 500CC TO 1000CC, BY REGION, 2018-2032 (USD MILLION)
TABLE 49. GLOBAL ATV & UTV MARKET SIZE, BY 500CC TO 1000CC, BY GROUP, 2018-2032 (USD MILLION)
TABLE 50. GLOBAL ATV & UTV MARKET SIZE, BY 500CC TO 1000CC, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 51. GLOBAL ATV & UTV MARKET SIZE, BY ABOVE 1000CC, BY REGION, 2018-2032 (USD MILLION)
TABLE 52. GLOBAL ATV & UTV MARKET SIZE, BY ABOVE 1000CC, BY GROUP, 2018-2032 (USD MILLION)
TABLE 53. GLOBAL ATV & UTV MARKET SIZE, BY ABOVE 1000CC, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 54. GLOBAL ATV & UTV MARKET SIZE, BY UP TO 500CC, BY REGION, 2018-2032 (USD MILLION)
TABLE 55. GLOBAL ATV & UTV MARKET SIZE, BY UP TO 500CC, BY GROUP, 2018-2032 (USD MILLION)
TABLE 56. GLOBAL ATV & UTV MARKET SIZE, BY UP TO 500CC, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 57. GLOBAL ATV & UTV MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 58. GLOBAL ATV & UTV MARKET SIZE, BY RECREATIONAL, BY REGION, 2018-2032 (USD MILLION)
TABLE 59. GLOBAL ATV & UTV MARKET SIZE, BY RECREATIONAL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 60. GLOBAL ATV & UTV MARKET SIZE, BY RECREATIONAL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 61. GLOBAL ATV & UTV MARKET SIZE, BY SPORTS, BY REGION, 2018-2032 (USD MILLION)
TABLE 62. GLOBAL ATV & UTV MARKET SIZE, BY SPORTS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 63. GLOBAL ATV & UTV MARKET SIZE, BY SPORTS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 64. GLOBAL ATV & UTV MARKET SIZE, BY UTILITY, BY REGION, 2018-2032 (USD MILLION)
TABLE 65. GLOBAL ATV & UTV MARKET SIZE, BY UTILITY, BY GROUP, 2018-2032 (USD MILLION)
TABLE 66. GLOBAL ATV & UTV MARKET SIZE, BY UTILITY, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 67. GLOBAL ATV & UTV MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 68. GLOBAL ATV & UTV MARKET SIZE, BY DEALER, BY REGION, 2018-2032 (USD MILLION)
TABLE 69. GLOBAL ATV & UTV MARKET SIZE, BY DEALER, BY GROUP, 2018-2032 (USD MILLION)
TABLE 70. GLOBAL ATV & UTV MARKET SIZE, BY DEALER, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 71. GLOBAL ATV & UTV MARKET SIZE, BY ONLINE, BY REGION, 2018-2032 (USD MILLION)
TABLE 72. GLOBAL ATV & UTV MARKET SIZE, BY ONLINE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 73. GLOBAL ATV & UTV MARKET SIZE, BY ONLINE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 74. GLOBAL ATV & UTV MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 75. GLOBAL ATV & UTV MARKET SIZE, BY COMMERCIAL, BY REGION, 2018-2032 (USD MILLION)
TABLE 76. GLOBAL ATV & UTV MARKET SIZE, BY COMMERCIAL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 77. GLOBAL ATV & UTV MARKET SIZE, BY COMMERCIAL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 78. GLOBAL ATV & UTV MARKET SIZE, BY INDIVIDUAL, BY REGION, 2018-2032 (USD MILLION)
TABLE 79. GLOBAL ATV & UTV MARKET SIZE, BY INDIVIDUAL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 80. GLOBAL ATV & UTV MARKET SIZE, BY INDIVIDUAL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 81. GLOBAL ATV & UTV MARKET SIZE, BY REGION, 2018-2032 (USD MILLION)
TABLE 82. AMERICAS ATV & UTV MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
TABLE 83. AMERICAS ATV & UTV MARKET SIZE, BY WHEEL CONFIGURATION, 2018-2032 (USD MILLION)
TABLE 84. AMERICAS ATV & UTV MARKET SIZE, BY PROPULSION, 2018-2032 (USD MILLION)
TABLE 85. AMERICAS ATV & UTV MARKET SIZE, BY ELECTRIC, 2018-2032 (USD MILLION)
TABLE 86. AMERICAS ATV & UTV MARKET SIZE, BY GAS, 2018-2032 (USD MILLION)
TABLE 87. AMERICAS ATV & UTV MARKET SIZE, BY HYBRID, 2018-2032 (USD MILLION)
TABLE 88. AMERICAS ATV & UTV MARKET SIZE, BY VEHICLE TYPE, 2018-2032 (USD MILLION)
TABLE 89. AMERICAS ATV & UTV MARKET SIZE, BY ENGINE DISPLACEMENT, 2018-2032 (USD MILLION)
TABLE 90. AMERICAS ATV & UTV MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 91. AMERICAS ATV & UTV MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 92. AMERICAS ATV & UTV MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 93. NORTH AMERICA ATV & UTV MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 94. NORTH AMERICA ATV & UTV MARKET SIZE, BY WHEEL CONFIGURATION, 2018-2032 (USD MILLION)
TABLE 95. NORTH AMERICA ATV & UTV MARKET SIZE, BY PROPULSION, 2018-2032 (USD MILLION)
TABLE 96. NORTH AMERICA ATV & UTV MARKET SIZE, BY ELECTRIC, 2018-2032 (USD MILLION)
TABLE 97. NORTH AMERICA ATV & UTV MARKET SIZE, BY GAS, 2018-2032 (USD MILLION)
TABLE 98. NORTH AMERICA ATV & UTV MARKET SIZE, BY HYBRID, 2018-2032 (USD MILLION)
TABLE 99. NORTH AMERICA ATV & UTV MARKET SIZE, BY VEHICLE TYPE, 2018-2032 (USD MILLION)
TABLE 100. NORTH AMERICA ATV & UTV MARKET SIZE, BY ENGINE DISPLACEMENT, 2018-2032 (USD MILLION)
TABLE 101. NORTH AMERICA ATV & UTV MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 102. NORTH AMERICA ATV & UTV MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 103. NORTH AMERICA ATV & UTV MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 104. LATIN AMERICA ATV & UTV MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 105. LATIN AMERICA ATV & UTV MARKET SIZE, BY WHEEL CONFIGURATION, 2018-2032 (USD MILLION)
TABLE 106. LATIN AMERICA ATV & UTV MARKET SIZE, BY PROPULSION, 2018-2032 (USD MILLION)
TABLE 107. LATIN AMERICA ATV & UTV MARKET SIZE, BY ELECTRIC, 2018-2032 (USD MILLION)
TABLE 108. LATIN AMERICA ATV & UTV MARKET SIZE, BY GAS, 2018-2032 (USD MILLION)
TABLE 109. LATIN AMERICA ATV & UTV MARKET SIZE, BY HYBRID, 2018-2032 (USD MILLION)
TABLE 110. LATIN AMERICA ATV & UTV MARKET SIZE, BY VEHICLE TYPE, 2018-2032 (USD MILLION)
TABLE 111. LATIN AMERICA ATV & UTV MARKET SIZE, BY ENGINE DISPLACEMENT, 2018-2032 (USD MILLION)
TABLE 112. LATIN AMERICA ATV & UTV MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 113. LATIN AMERICA ATV & UTV MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 114. LATIN AMERICA ATV & UTV MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 115. EUROPE, MIDDLE EAST & AFRICA ATV & UTV MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
TABLE 116. EUROPE, MIDDLE EAST & AFRICA ATV & UTV MARKET SIZE, BY WHEEL CONFIGURATION, 2018-2032 (USD MILLION)
TABLE 117. EUROPE, MIDDLE EAST & AFRICA ATV & UTV MARKET SIZE, BY PROPULSION, 2018-2032 (USD MILLION)
TABLE 118. EUROPE, MIDDLE EAST & AFRICA ATV & UTV MARKET SIZE, BY ELECTRIC, 2018-2032 (USD MILLION)
TABLE 119. EUROPE, MIDDLE EAST & AFRICA ATV & UTV MARKET SIZE, BY GAS, 2018-2032 (USD MILLION)
TABLE 120. EUROPE, MIDDLE EAST & AFRICA ATV & UTV MARKET SIZE, BY HYBRID, 2018-2032 (USD MILLION)
TABLE 121. EUROPE, MIDDLE EAST & AFRICA ATV & UTV MARKET SIZE, BY VEHICLE TYPE, 2018-2032 (USD MILLION)
TABLE 122. EUROPE, MIDDLE EAST & AFRICA ATV & UTV MARKET SIZE, BY ENGINE DISPLACEMENT, 2018-2032 (USD MILLION)
TABLE 123. EUROPE, MIDDLE EAST & AFRICA ATV & UTV MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 124. EUROPE, MIDDLE EAST & AFRICA ATV & UTV MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 125. EUROPE, MIDDLE EAST & AFRICA ATV & UTV MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 126. EUROPE ATV & UTV MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 127. EUROPE ATV & UTV MARKET SIZE, BY WHEEL CONFIGURATION, 2018-2032 (USD MILLION)
TABLE 128. EUROPE ATV & UTV MARKET SIZE, BY PROPULSION, 2018-2032 (USD MILLION)
TABLE 129. EUROPE ATV & UTV MARKET SIZE, BY ELECTRIC, 2018-2032 (USD MILLION)
TABLE 130. EUROPE ATV & UTV MARKET SIZE, BY GAS, 2018-2032 (USD MILLION)
TABLE 131. EUROPE ATV & UTV MARKET SIZE, BY HYBRID, 2018-2032 (USD MILLION)
TABLE 132. EUROPE ATV & UTV MARKET SIZE, BY VEHICLE TYPE, 2018-2032 (USD MILLION)
TABLE 133. EUROPE ATV & UTV MARKET SIZE, BY ENGINE DISPLACEMENT, 2018-2032 (USD MILLION)
TABLE 134. EUROPE ATV & UTV MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 135. EUROPE ATV & UTV MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 136. EUROPE ATV & UTV MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 137. MIDDLE EAST ATV & UTV MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 138. MIDDLE EAST ATV & UTV MARKET SIZE, BY WHEEL CONFIGURATION, 2018-2032 (USD MILLION)
TABLE 139. MIDDLE EAST ATV & UTV MARKET SIZE, BY PROPULSION, 2018-2032 (USD MILLION)
TABLE 140. MIDDLE EAST ATV & UTV MARKET SIZE, BY ELECTRIC, 2018-2032 (USD MILLION)
TABLE 141. MIDDLE EAST ATV & UTV MARKET SIZE, BY GAS, 2018-2032 (USD MILLION)
TABLE 142. MIDDLE EAST ATV & UTV MARKET SIZE, BY HYBRID, 2018-2032 (USD MILLION)
TABLE 143. MIDDLE EAST ATV & UTV MARKET SIZE, BY VEHICLE TYPE, 2018-2032 (USD MILLION)
TABLE 144. MIDDLE EAST ATV & UTV MARKET SIZE, BY ENGINE DISPLACEMENT, 2018-2032 (USD MILLION)
TABLE 145. MIDDLE EAST ATV & UTV MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 146. MIDDLE EAST ATV & UTV MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 147. MIDDLE EAST ATV & UTV MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 148. AFRICA ATV & UTV MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 149. AFRICA ATV & UTV MARKET SIZE, BY WHEEL CONFIGURATION, 2018-2032 (USD MILLION)
TABLE 150. AFRICA ATV & UTV MARKET SIZE, BY PROPULSION, 2018-2032 (USD MILLION)
TABLE 151. AFRICA ATV & UTV MARKET SIZE, BY ELECTRIC, 2018-2032 (USD MILLION)
TABLE 152. AFRICA ATV & UTV MARKET SIZE, BY GAS, 2018-2032 (USD MILLION)
TABLE 153. AFRICA ATV & UTV MARKET SIZE, BY HYBRID, 2018-2032 (USD MILLION)
TABLE 154. AFRICA ATV & UTV MARKET SIZE, BY VEHICLE TYPE, 2018-2032 (USD MILLION)
TABLE 155. AFRICA ATV & UTV MARKET SIZE, BY ENGINE DISPLACEMENT, 2018-2032 (USD MILLION)
TABLE 156. AFRICA ATV & UTV MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 157. AFRICA ATV & UTV MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 158. AFRICA ATV & UTV MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 159. ASIA-PACIFIC ATV & UTV MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 160. ASIA-PACIFIC ATV & UTV MARKET SIZE, BY WHEEL CONFIGURATION, 2018-2032 (USD MILLION)
TABLE 161. ASIA-PACIFIC ATV & UTV MARKET SIZE, BY PROPULSION, 2018-2032 (USD MILLION)
TABLE 162. ASIA-PACIFIC ATV & UTV MARKET SIZE, BY ELECTRIC, 2018-2032 (USD MILLION)
TABLE 163. ASIA-PACIFIC ATV & UTV MARKET SIZE, BY GAS, 2018-2032 (USD MILLION)
TABLE 164. ASIA-PACIFIC ATV & UTV MARKET SIZE, BY HYBRID, 2018-2032 (USD MILLION)
TABLE 165. ASIA-PACIFIC ATV & UTV MARKET SIZE, BY VEHICLE TYPE, 2018-2032 (USD MILLION)
TABLE 166. ASIA-PACIFIC ATV & UTV MARKET SIZE, BY ENGINE DISPLACEMENT, 2018-2032 (USD MILLION)
TABLE 167. ASIA-PACIFIC ATV & UTV MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 168. ASIA-PACIFIC ATV & UTV MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 169. ASIA-PACIFIC ATV & UTV MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 170. GLOBAL ATV & UTV MARKET SIZE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 171. ASEAN ATV & UTV MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 172. ASEAN ATV & UTV MARKET SIZE, BY WHEEL CONFIGURATION, 2018-2032 (USD MILLION)
TABLE 173. ASEAN ATV & UTV MARKET SIZE, BY PROPULSION, 2018-2032 (USD MILLION)
TABLE 174. ASEAN ATV & UTV MARKET SIZE, BY ELECTRIC, 2018-2032 (USD MILLION)
TABLE 175. ASEAN ATV & UTV MARKET SIZE, BY GAS, 2018-2032 (USD MILLION)
TABLE 176. ASEAN ATV & UTV MARKET SIZE, BY HYBRID, 2018-2032 (USD MILLION)
TABLE 177. ASEAN ATV & UTV MARKET SIZE, BY VEHICLE TYPE, 2018-2032 (USD MILLION)
TABLE 178. ASEAN ATV & UTV MARKET SIZE, BY ENGINE DISPLACEMENT, 2018-2032 (USD MILLION)
TABLE 179. ASEAN ATV & UTV MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 180. ASEAN ATV & UTV MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 181. ASEAN ATV & UTV MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 182. GCC ATV & UTV MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 183. GCC ATV & UTV MARKET SIZE, BY WHEEL CONFIGURATION, 2018-2032 (USD MILLION)
TABLE 184. GCC ATV & UTV MARKET SIZE, BY PROPULSION, 2018-2032 (USD MILLION)
TABLE 185. GCC ATV & UTV MARKET SIZE, BY ELECTRIC, 2018-2032 (USD MILLION)
TABLE 186. GCC ATV & UTV MARKET SIZE, BY GAS, 2018-2032 (USD MILLION)
TABLE 187. GCC ATV & UTV MARKET SIZE, BY HYBRID, 2018-2032 (USD MILLION)
TABLE 188. GCC ATV & UTV MARKET SIZE, BY VEHICLE TYPE, 2018-2032 (USD MILLION)
TABLE 189. GCC ATV & UTV MARKET SIZE, BY ENGINE DISPLACEMENT, 2018-2032 (USD MILLION)
TABLE 190. GCC ATV & UTV MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 191. GCC ATV & UTV MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 192. GCC ATV & UTV MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 193. EUROPEAN UNION ATV & UTV MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 194. EUROPEAN UNION ATV & UTV MARKET SIZE, BY WHEEL CONFIGURATION, 2018-2032 (USD MILLION)
TABLE 195. EUROPEAN UNION ATV & UTV MARKET SIZE, BY PROPULSION, 2018-2032 (USD MILLION)
TABLE 196. EUROPEAN UNION ATV & UTV MARKET SIZE, BY ELECTRIC, 2018-2032 (USD MILLION)
TABLE 197. EUROPEAN UNION ATV & UTV MARKET SIZE, BY GAS, 2018-2032 (USD MILLION)
TABLE 198. EUROPEAN UNION ATV & UTV MARKET SIZE, BY HYBRID, 2018-2032 (USD MILLION)
TABLE 199. EUROPEAN UNION ATV & UTV MARKET SIZE, BY VEHICLE TYPE, 2018-2032 (USD MILLION)
TABLE 200. EUROPEAN UNION ATV & UTV MARKET SIZE, BY ENGINE DISPLACEMENT, 2018-2032 (USD MILLION)
TABLE 201. EUROPEAN UNION ATV & UTV MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 202. EUROPEAN UNION ATV & UTV MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 203. EUROPEAN UNION ATV & UTV MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 204. BRICS ATV & UTV MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 205. BRICS ATV & UTV MARKET SIZE, BY WHEEL CONFIGURATION, 2018-2032 (USD MILLION)
TABLE 206. BRICS ATV & UTV MARKET SIZE, BY PROPULSION, 2018-2032 (USD MILLION)
TABLE 207. BRICS ATV & UTV MARKET SIZE, BY ELECTRIC, 2018-2032 (USD MILLION)
TABLE 208. BRICS ATV & UTV MARKET SIZE, BY GAS, 2018-2032 (USD MILLION)
TABLE 209. BRICS ATV & UTV MARKET SIZE, BY HYBRID, 2018-2032 (USD MILLION)
TABLE 210. BRICS ATV & UTV MARKET SIZE, BY VEHICLE TYPE, 2018-2032 (USD MILLION)
TABLE 211. BRICS ATV & UTV MARKET SIZE, BY ENGINE DISPLACEMENT, 2018-2032 (USD MILLION)
TABLE 212. BRICS ATV & UTV MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 213. BRICS ATV & UTV MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 214. BRICS ATV & UTV MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 215. G7 ATV & UTV MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 216. G7 ATV & UTV MARKET SIZE, BY WHEEL CONFIGURATION, 2018-2032 (USD MILLION)
TABLE 217. G7 ATV & UTV MARKET SIZE, BY PROPULSION, 2018-2032 (USD MILLION)
TABLE 218. G7 ATV & UTV MARKET SIZE, BY ELECTRIC, 2018-2032 (USD MILLION)
TABLE 219. G7 ATV & UTV MARKET SIZE, BY GAS, 2018-2032 (USD MILLION)
TABLE 220. G7 ATV & UTV MARKET SIZE, BY HYBRID, 2018-2032 (USD MILLION)
TABLE 221. G7 ATV & UTV MARKET SIZE, BY VEHICLE TYPE, 2018-2032 (USD MILLION)
TABLE 222. G7 ATV & UTV MARKET SIZE, BY ENGINE DISPLACEMENT, 2018-2032 (USD MILLION)
TABLE 223. G7 ATV & UTV MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 224. G7 ATV & UTV MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 225. G7 ATV & UTV MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 226. NATO ATV & UTV MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 227. NATO ATV & UTV MARKET SIZE, BY WHEEL CONFIGURATION, 2018-2032 (USD MILLION)
TABLE 228. NATO ATV & UTV MARKET SIZE, BY PROPULSION, 2018-2032 (USD MILLION)
TABLE 229. NATO ATV & UTV MARKET SIZE, BY ELECTRIC, 2018-2032 (USD MILLION)
TABLE 230. NATO ATV & UTV MARKET SIZE, BY GAS, 2018-2032 (USD MILLION)
TABLE 231. NATO ATV & UTV MARKET SIZE, BY HYBRID, 2018-2032 (USD MILLION)
TABLE 232. NATO ATV & UTV MARKET SIZE, BY VEHICLE TYPE, 2018-2032 (USD MILLION)
TABLE 233. NATO ATV & UTV MARKET SIZE, BY ENGINE DISPLACEMENT, 2018-2032 (USD MILLION)
TABLE 234. NATO ATV & UTV MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 235. NATO ATV & UTV MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 236. NATO ATV & UTV MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 237. GLOBAL ATV & UTV MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 238. UNITED STATES ATV & UTV MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 239. UNITED STATES ATV & UTV MARKET SIZE, BY WHEEL CONFIGURATION, 2018-2032 (USD MILLION)
TABLE 240. UNITED STATES ATV & UTV MARKET SIZE, BY PROPULSION, 2018-2032 (USD MILLION)
TABLE 241. UNITED STATES ATV & UTV MARKET SIZE, BY ELECTRIC, 2018-2032 (USD MILLION)
TABLE 242. UNITED STATES ATV & UTV MARKET SIZE, BY GAS, 2018-2032 (USD MILLION)
TABLE 243. UNITED STATES ATV & UTV MARKET SIZE, BY HYBRID, 2018-2032 (USD MILLION)
TABLE 244. UNITED STATES ATV & UTV MARKET SIZE, BY VEHICLE TYPE, 2018-2032 (USD MILLION)
TABLE 245. UNITED STATES ATV & UTV MARKET SIZE, BY ENGINE DISPLACEMENT, 2018-2032 (USD MILLION)
TABLE 246. UNITED STATES ATV & UTV MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 247. UNITED STATES ATV & UTV MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 248. UNITED STATES ATV & UTV MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 249. CHINA ATV & UTV MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 250. CHINA ATV & UTV MARKET SIZE, BY WHEEL CONFIGURATION, 2018-2032 (USD MILLION)
TABLE 251. CHINA ATV & UTV MARKET SIZE, BY PROPULSION, 2018-2032 (USD MILLION)
TABLE 252. CHINA ATV & UTV MARKET SIZE, BY ELECTRIC, 2018-2032 (USD MILLION)
TABLE 253. CHINA ATV & UTV MARKET SIZE, BY GAS, 2018-2032 (USD MILLION)
TABLE 254. CHINA ATV & UTV MARKET SIZE, BY HYBRID, 2018-2032 (USD MILLION)
TABLE 255. CHINA ATV & UTV MARKET SIZE, BY VEHICLE TYPE, 2018-2032 (USD MILLION)
TABLE 256. CHINA ATV & UTV MARKET SIZE, BY ENGINE DISPLACEMENT, 2018-2032 (USD MILLION)
TABLE 257. CHINA ATV & UTV MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 258. CHINA ATV & UTV MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 259. CHINA ATV & UTV MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)

Companies Mentioned

BRP Inc.
Daedong Corp.
Deere & Company
Honda Motor Co., Ltd.
Kawasaki Heavy Industries, Ltd.
Kubota Corporation
Polaris Inc.
Suzuki Motor Corporation
Taiwan Golden Bee Co., Ltd.
Textron Inc.
Yamaha Motor Co., Ltd.
Zhejiang CFMoto Powersports Manufacturing Co., Ltd.

Table Information

Report Attribute	Details
No. of Pages	182
Published	January 2026
Forecast Period	2026 - 2032
Estimated Market Value ( USD ) in 2026	$ 12.75 Billion
Forecasted Market Value ( USD ) by 2032	$ 20.84 Billion
Compound Annual Growth Rate	8.4%
Regions Covered	Global
No. of Companies Mentioned	12

License	Properties	Price
SINGLE USER LICENSE PDF, Excel and Online Access	This is a single user license, allowing one user access to the product.	€3504EUR$3,939USD£3,037GBP
1 - 5 USER LICENSE PDF, Excel and Online Access	This is a 1-5 user license, allowing up to five users have access to the product.	€3779EUR$4,249USD£3,276GBP
SITE LICENSE PDF, Excel and Online Access	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€5123EUR$5,759USD£4,440GBP
ENTERPRISE LICENSE PDF, Excel and Online Access	This is an enterprise license, allowing all employees within your organization access to the product.	€6199EUR$6,969USD£5,372GBP

Market Snapshot: ATV & UTV Industry Growth

Scope & Segmentation

Key Takeaways for Senior Decision Makers

Tariff Impact and Procurement Strategies

Methodology & Data Sources

Why This Report Matters

Conclusion

Table of Contents

Companies Mentioned

Table Information

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