Stoma Care Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

The Global Stoma Care Market is projected to expand from USD 672.43 Million in 2025 to USD 1.00 billion by 2031, registering a CAGR of 6.96%. This market comprises medical devices, including ostomy bags and skin barriers, intended to manage waste output for patients who have undergone ostomy surgery. Key drivers fueling this market include the growing prevalence of colorectal cancer and inflammatory bowel disease, alongside an aging population that necessitates surgical intervention. According to the American Cancer Society, an estimated 154,270 individuals in the United States will be diagnosed with colorectal cancer in 2025, a statistic that underscores the need for surgeries resulting in stoma creation and the subsequent demand for management solutions.

A major hurdle hindering market growth is the frequency of peristomal skin complications, which result in patient discomfort and increased healthcare costs. These complications often cause product misuse or discontinuation, necessitating further medical attention that places a strain on reimbursement systems. Furthermore, the shortage of specialized stoma care nursing in emerging economies limits the effective implementation of appropriate management systems, thereby impeding the overall expansion of the market.

Market Drivers

Technological innovations in ostomy pouching systems and sensor integration are heavily influencing the market by addressing critical needs regarding leak prevention and skin health. Manufacturers are dedicating resources to advanced adhesive formulations and digital leak-detection technologies that warn patients of potential failures before they happen. These improvements boost patient confidence and stimulate replacement sales through the adoption of premium products, a trend reflected in the financial results of major industry players. For instance, Coloplast’s 'Interim Financial Report, 9M 2024/25' from August 2025 reports that their Ostomy Care business achieved 6% organic growth, driven by regional gains and the commercialization of updated product lines.

The increasing incidence of colorectal cancer and inflammatory bowel diseases acts as the primary demographic force driving the volume of surgical stoma creations. As these conditions become more prevalent among aging populations and younger adults, the requirement for colostomy, ileostomy, and urostomy procedures grows, directly expanding the user base for stoma care consumables. This sustained clinical demand is highlighted by recent statistics; a September 2025 article by Healthing.ca titled 'Colorectal cancer in Canada: Stats, impact and resources' notes that approximately 66 people are diagnosed with colorectal cancer daily in Canada. This consistent patient inflow supports revenue streams for medical device companies, as evidenced by Convatec Group PLC reporting Ostomy Care revenue of $327 million in the first half of 2025.

Market Challenges

The occurrence of peristomal skin complications serves as a significant structural barrier to the financial growth of the Global Stoma Care Market. These adverse conditions, such as irritation and infection near the stoma, frequently lead patients to discontinue specific products in their search for compatible appliances, thereby disrupting recurring revenue streams and necessitating increased investment in customer support and returns. Moreover, the economic burden of treating these preventable skin issues places heavy pressure on healthcare reimbursement systems. Consequently, payers are more inclined to enforce stricter coverage limitations or negotiate lower procurement prices to mitigate costs, which subsequently compresses the profit margins of market participants.

This challenge is further complicated by a gap between prescribed care protocols and actual patient proficiency, which directly contributes to complication rates. Data from the United Ostomy Associations of America in 2024 indicated that only 55.1% of patients reported receiving educational materials specific to ostomy care regarding their treatment standards. This lack of adequate instruction results in widespread product misuse and higher complication rates, forcing healthcare resources toward corrective maintenance rather than the adoption of advanced products, ultimately slowing the market's overall growth trajectory.

Market Trends

The development of sustainable and biodegradable ostomy solutions is emerging as a vital trend as manufacturers align with global green initiatives by prioritizing environmental responsibility. Companies are increasingly shifting away from traditional production methods in favor of circular manufacturing processes designed to minimize industrial waste and carbon footprints. This transition involves optimizing material lifecycles to repurpose production byproducts rather than discarding them, making these products more attractive to environmentally conscious healthcare systems. According to Coloplast's 'Annual Report 2024/25' from November 2025, this commitment led to an increase in their production waste recycling rate to 83%, significantly exceeding their fiscal year sustainability targets.

Simultaneously, the growing adoption of soft convexity solutions for irregular stomas is transforming patient care by addressing the physical challenges of complex abdominal contours without solely relying on digital technology. Unlike sensor-based alarms, soft convexity innovations offer immediate anatomical adaptation for retracted or flush stomas, securing a seal through structural flexibility. This approach reduces leakage risks by enhancing the physical interface between the wafer and the skin, directly driving demand for these specialized appliances. The commercial success of such solutions is evident in Convatec Group PLC’s February 2025 'Preliminary results for the year ended 31 December 2024,' where the Ostomy Care division reported 5.3% organic revenue growth, largely attributed to the successful launch of the Esteem Body soft convex range.

Key Players Profiled in the Stoma Care Market

• Coloplast
• Hollister
• ConvaTec
• Salts Healthcare
• Pelican Healthcare
• BSN Medical
• Dansac
• Avery Dennison
• B. Braun
• OstomyCare Suppliers

Report Scope

In this report, the Global Stoma Care Market has been segmented into the following categories:

Stoma Care Market, by Product:

• Closed Bags
• Open/Drainable Bags
• One-piece Bags
• Two-piece Bags
• Others

Stoma Care Market, by Application:

• Colostomy
• Ileostomy
• Urostomy

Stoma Care Market, by End User:

• Home Care Settings
• Hospitals
• Others

Stoma Care Market, by Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Stoma Care Market.

Available Customization

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• Detailed analysis and profiling of additional market players (up to five).

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